Digital & Marketing Strategy Manager, Mundipharma
Mundipharma
Total years of experience :16 years, 4 Months
Serves as the digital marketing, business strategy, customer insights and social media Lead driving innovative, breakthrough initiatives & marketing campaigns across the Middle East, Turkey & Africa markets.
Lead the customer experience and digital effectiveness project & delivered customer journey per therapy area
Digitization of the marketing department with a need-gap analysis and set up strategies, KPIs, objectives etc.
Partnered with Marketing/Sales team to identify gaps and potential growth opportunities and build up the integrated marketing chapter into the brand plan based on customer centric approach
Close collaboration with Emerging Market head office “Singapore”
Develop integrated marketing campaigns & transfer it across the region after tailoring it as per market dynamics
Lead the implementation of internal/external communications activities
Align META strategic priorities to head office strategic vision and translated to local markets across the region
Ensure META region asks/needs are represented and communicated
Created with the marketing team Betadine® Social Media Campaign while optimizing the reach and media spent and lead the content development for all the different channels.
Manage the social media campaigns and ensure Betadine’s presence across different social channels.
Cooperate with the marketing & communication team to integrate social media plan with their activities.
Taskforce in developing Betadine® Singapore digital marketing launch plan (YouTube® channel & FB page)
Launched the first e-commerce platform to grow online sales and increase “Betadine® portfolio” share of voice e.g. Alnahdi chain in KSA, Dawaya.com in Egypt, Souq.com in UAE. etc.
Established Mundipharma data acquisition strategy for customers across the region and developing customer level data aiming for better personalized customer communication.
Developed digital tools that ease the access of the sales team on ground to potential customers with low cost as well as expand their coverage to remote non-visited areas.
Lunched Mundipharma portal “MundiphamraConnect” using the CMS system across with Self Service channels and provided content management solutions along with social media activation plan
Built audio-video virtual hub for customers to keep them updated and engaged with imminent thought leaders
Launching the first augmented reality application “Breathrite” helping Asthma patient manage their disease and enhance their compliance to the treatment
Collaborated with Marketing/Medical team to launch “iShine” online project from Ophthalmologist.
Launched accredited online educational program “ActonPain” for Oncologists & Hematologists.
Use of gamification technique with involved stakeholders to enhance their learning about our products and our improve Mundipharma image and presence
Developed training e-platforms to build robust training strategies in META region
Developed & deployed the necessary training materials for stakeholders to drive the change management
2017 Mundipharma Vice President Recognition for Innovation and excellency
Looking after company's Respiratory and GIT portfolio in Emerging MEA Markets (Iraq, Iran, Sudan, Libya, Yemen, Tunis, Morocco, FWA)
1.Planed & executed product launches including Pre & Post-Launch activities & follow up.
2.Own the process for developing integrated medico-marketing campaigns spanning the ideation, creative development, approval, production and implementation processes
3.Develop and update training programs for internal/external customers on a frequent basis to improve competitive products knowledge and skills and impact the goals attainments. Provide the necessary trainings and developments for new hires & current PSR’s
4.Develop excellent relationships with key customers (physicians & pharmacists) and develop K.O.L’s to support different marketing programs e.g. speaker tours, group meetings
5.Handled all product M&D Expenses, publications, conventions, budgeting & general positioning.