Senior Research Analyst - BASES

The NielsenIQ BASES Practice is a forward-thinking, rapidly growing, market research division of the Nielsen Company. That means we maintain an unbeatable client list, create best-in-class solutions and have access to incredible resources - without sacrificing the benefits of a smaller, leaner, close - knit company. We celebrate curiosity and creativity, and encourage openness and collaboration.  
Through a blend of innovative market research technologies (such as evolutionary algorithms and predictive analytics) and client consulting, we help major consumer products companies dramatically improve their outcomes at every stage of the innovation lifecycle. We identify breakthrough product ideas, messaging that inspire action, fresh package designs and optimal launch strategies. 
We are looking for someone to develop and manage Nielsen BASES business and client relationships by designing, selling, executing, and presenting market research studies to meet clients’ research objectives, and are building a talent pipeline for the same. 

RESPONSIBILITIES:

Client Consulting:

1. Trusted partner: Understand the client needs, deliver with excellence, make an impact
2. Drive client satisfaction by providing insights and actionable recommendations during presentations or business reviews
3. Attend client planning meetings and contribute by providing Nielsen insights and solutions to the client’s business needs.
4. Taking ownership of project in terms of client relation as well as consulting / partnering with client through the project life cycle  
5. Ensure all presentations done by reports tell a clear story, provide insights and actionable recommendations  
6. Demonstrate strong understanding of functional and relevant cross-functional Research methodologies
7. Ability to work on Questionnaire design with understanding of scales and ways of administration

Project Management:

1. Proactively identify and address client issues and needs.  
2. Ability to understand the proposal and research design in detail and put it to execution with the support teams
3. Stays in loop on all stages of project management and monitors progress  
4. Understanding of both, offline and online custom market research end to end
5. Ability to handle Operational related queries and able to resolve them with solution oriented and client centric approach
   Ensure the services provided to clients are timely and precise according to client business needs and specifications while meeting the company's quality standards
6. Ability to work and collaborate with Internal Stakeholders / Support teams to ensure smooth delivery of projects / presentations to client

 
Thought Leadership- Integration:

1. Strengthen category / client knowledge  
2. Develops strategic understanding of industry trends, competition and opportunities of Nielsen  
3. Make an impact for the team / client  
    
   A LITTLE BIT ABOUT YOU 
   With your critical and strategic thinking abilities, you can create opportunities to better our business. You approach challenges from new angles, discovering unique solutions that are efficient and effective. Intellectual curiosity and persistence to find answers to questions and Ability to autonomously manage simultaneous projects in a fast paced business environment. Exceptional aptitude for data analysis. Ability to work cross-functionally. Strong presentation skills. 

1. University degree in Marketing, Economics or related field a must, preferred Postgraduate or MBA  
2. 2-3 years’ experience in Primary Quantitative Market Research
3. Open to working with matrix type organization structure and demonstrate proactive thinking, and sense of ownership
4. Strong analytical mind and excellent numerical skills  
5. Good knowledge on advanced analysis, methods, and tools  
6. Good organizational skills, and ability to collaborate  
7. Very good interpersonal skills  

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™.

NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us.

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