Marketing Lead

As the Marketing Lead for a retail company specializing in Window & Door Premium Fabricators, you will play a pivotal role in developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. This position requires a creative and strategic thinker with a deep understanding of the construction and home improvement industry, particularly in the premium window and door segment.

Key Responsibilities:

⦁ Strategic Planning:

⦁ Develop and implement comprehensive marketing strategies to promote the company's products.

⦁ Conduct market research to identify trends, customer needs, and competitive landscape.

⦁ Collaborate with cross-functional teams to align marketing efforts with overall business goals.

Brand Management:

⦁ Maintain and enhance the brand image of the company in the market.

⦁ Develop and enforce brand guidelines to ensure consistent messaging across all channels.

⦁ Digital Marketing:

⦁ Oversee the digital marketing strategy, including website management, SEO, SEM, and social media campaigns.

⦁ Utilize digital platforms to reach target audiences and drive online engagement.

⦁ Monitor and analyze digital marketing metrics to optimize performance.

Content Development:

⦁ Create engaging and informative content for various channels, including websites, blogs, social media, and marketing collateral.

⦁ Collaborate with product teams to highlight the features and benefits of the products.

Campaign Management:

⦁ Plan and execute marketing campaigns, including product launches, promotions, and events.

⦁ Monitor campaign performance and adjust strategies to maximize effectiveness.

⦁ Collaborate with sales teams to align marketing efforts with sales objectives.

⦁ Customer Relationship Management (CRM):

⦁ Implement CRM strategies to nurture leads and maintain strong relationships with existing customers.

⦁ Utilize customer feedback and data to enhance product offerings and improve customer satisfaction.

Collaboration and Leadership:

⦁ Work closely with other teams to ensure alignment and synergy across departments.

⦁ Provide leadership and guidance to the marketing team, fostering a collaborative and innovative work environment.