owner and general manager
dessART
Total years of experience :14 years, 8 months
• Creating and managing events.
• Putting together wedding / event candy station
• Running the store on a day to day basis
• Forming a full marketing campaign
• Running the online marketing of the store
• Forming marketing campaigns
• Forming budgets
• Purchasing
• Managing staff
• Managing Client Relations
• Customer Service
- Forming a full marketing budget
- Developing a marketing plan, with contents of the full marketing strategy, integrated marketing communications plan, campaigns for new products, re-branding of existing products.
- Reconstructing the full company identity, including the new re-branding of the 4 sister companies, and redesigning of the logos, slogans, theme colors etc.
- Reformation of the company’s organizational culture. (our vision, mission, objective, communication)
- Forming a whole new concept of E-marketing in the company. (this included launching our first online marketing campaign)
- Managing promotions and offers. (launching one of the biggest campaigns ever created by the company)
- Giving trainings about “how to deliver your correct message”, “the do’s and don’ts when dealing with a customer”, training on “how to manage your angry customer”, “how to maintain your confidence boost while marketing your product”
- Managing several campaigns for new products.
- Managing the launching of colors for testing laboratory.
- Supervising massive events with reputable entities such as 57357, National Research Center, Ministry of Health.
- Gaining the award of “the best marketing campaign” from Life technologies.
- Managing sponsorships programs.
- Monitoring monthly success reports created by the team.
- Continuously managing team communication events.
- Managing client relations.
- Employing new marketing staff
-In charge of the whole rewards program for 11, 000 empolyees.
-Managing client accounts.
-Negotiating program deals with merchants.
-Coming up with reports.
-Fulfilling project requirements.
- Developing Integrated Marketing Communication campaigns and communicating the right message to the target audience. This included building a whole new company identity and changing the theme and vibe of one of the biggest projects (The Square)
- Forming a monthly magazine to promote the latest projects, as well as interesting topics that somewhat relate to our projects. (i.e. “how to make your beach house look relaxing yet outstanding - in relation to Piacera Ein al Sokhna project)
- Project Manager of the Platinum Club partnering with Real Madrid’s Football Academy. This included building a whole IMC campaign, building reports to represent the effects of the campaign on customers, pre launching and launching event (having real madrid’s superstars as guests to the launching), sponsoring sports events to show customer a glimpse of the activities that Platinum Club provides.
- Performing market research against other clubs in egypt
- Partnering and sponsoring many events to promote our projects.
- In charge of PR activities, ATL & BTL communication and digital communication
- Designing the booth for City Scape Cairo.
- Monthly success reports.
- In charge of creating presentations for the CEO of the company.
- Perform market research regarding stem cell products
- Promoting a diversity of molecular biology products offered by the company in the market. This included many launching events, sponsorships and forums.
- Creating an awareness campaign for H1N1 (as the company provided the H1N1 Tests)
- Creating an awareness campaign about stem cells
- Designing BTL materials for product lanuching and marketing events
- Conducting market research and marketing camapigns
- Managing client relations and customer expectations
- Forming databases of the company’s customers
- Monthly Reports on marketing campaigns against sales.
- Forming team communication events for the company’s sales and marketing team in order to build a stronger bond.
- Managing UNFPA's website
- Designing printing materials
- Assisting in putting events together
- In charge of communicating "FGM" project
May – June 2010 Gulf English School – Kuwait Internship I worked as an assistant class teacher to grades three and four, basically my main responsibilities were to assist the children with any difficulties they had with their work and also to cover up for any teacher that was not there, or needed help. January-April 2010 United Nations Population & Fund Activities Training I worked as an assistant communication officer. My main responsibilities was the creation of UNFPA Egypt's website, develop advocacy materials for UNFPA, represent UNFPA in many events and finally assist in creating "a low profile" marketing campaign that tackles many of the organization's issues. June-July 2009 The American University in Cairo Internship I worked as an assistant to the Mass Communication Department Secretary. My main responsibilities were basically to assist in the paper work of the department, contact companies that provided internships for JRMC students, and many other tasks. July-November 2008 Spectrum Marketing & Advertising Internship I worked as an assistant marketing manager in the company. My main responsibilities were to monitor and manage the accounts of the company. I also had to find new clients to offer them our services and follow up with the database. During the job I developed both my marketing and communication skills while developing a network of contacts. September-December 2007 The American University in Cairo Internship I worked as an assistant for an Arab Media History & Law Course. My main responsibilities were to help come up with class plans, sometimes taught classes while the professor was away, and monitored student's performances.