Esraa Eltayb, Social Media & Digital Marketing Manager

Esraa Eltayb

Social Media & Digital Marketing Manager

Al Wazzan Holding

Location
Kuwait - Hawali
Education
Diploma, Web Application Methodology
Experience
10 years, 9 months

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Work Experience

Total years of experience :10 years, 9 months

Social Media & Digital Marketing Manager at Al Wazzan Holding
  • Kuwait - Hawali
  • November 2017 to January 2021

* Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display
advertising.
* Develop and monitor campaign budgets.
* Prepare accurate reports on our campaign’s overall performance.
* Coordinate with advertising and media experts to improve marketing results.
* Evaluate important metrics that affect our website traffic and target audience.
* Oversee and manage all contests, giveaways, and other digital projects.
* Responsible for all arrangements of Graphic designs, Making videos, photo sessions and Events such
as graduations, carnivals, concerts and all Marketing (Roads, Busses, Banners, Newspapers &
Magazines advertisements).
*All events preparations such as (Carnivals, Concerts, Book fairs, Science fairs, Art fairs, Plays, Shows,
Ministry of Education meetings and Graduations in the schools and in hotels)
* Prepare for all these assessment and statistical reports for each campaign and event.
* Coordinating with the finance department and ensure they are within the budget.

Social Media & Digital Marketing Manager at Swiss International Financial Brokerage Co.
  • Kuwait - Al Kuwait
  • October 2015 to October 2017

*Prepare digital media plans, as well as propose online trading plans.
*Launch digital advertisement campaigns including web, SEO/SEM, email, and on different social
media platforms (YouTube, Google, Instagram, LinkedIn, Facebook, and Twitter).
*Monitor digital advertisement campaigns and ensure they are within the budget.
*Ensure that campaigns are delivered and presented on time according to the plan and based on the
marketing plan.
*Prepare campaign assessment and statistical reports for each campaign.

System Engineer ' FileNet General Application ' at Ebla ' Ministry of Justice Site'
  • Kuwait - Al Kuwait
  • January 2014 to September 2015

Works as Web Master in EBLA Computer Consultancy with FileNet General Application " IBM and Microsoft Applications" at Ministry Of Justice site.

Graphic Designer and Social media Manager at Mutawar
  • Kuwait - Hawali
  • October 2010 to December 2013

Proficient in various web design programs including HTML, CSS, Flash, Illustrator, PHP, Adobe Photoshop, Dreamweaver, Perl, FrontPage and others. Extensive use of end user programs and browser integration problems for web page design.
responsible to create and implement the Company’s Social media strategy, developing brand awareness, generating inbound traffic and encouraging product adoption.To coordinate with the internal Marketing/PR and other teams to support their respective missions, cultivating a social media referral network and impact bottom-line. *Manage presence in social networking sites including Face book, Twitter, and other similar community sites, posting on relevant blogs.

Education

Diploma, Web Application Methodology
  • at IBM & MCIT.
  • January 2005

Proficient in various web design programs including : • Networking fundamentals. • Internet fun

Bachelor's degree, Account
  • at Faculty of Commerce – Cairo University
  • May 2001

Languages

Arabic
Native Speaker
English
Native Speaker
German
Beginner

Training and Certifications

CIW 410 & CIW 430 (Certificate)
Date Attended:
June 2004
Valid Until:
January 2005

Hobbies

  • Reading, Drawing, Listening to soft music