Essam Al Bor, Marketing Section Head / K.S.A

Essam Al Bor

Marketing Section Head / K.S.A

Petra Engineering Industry Co/K.S.A

Location
Saudi Arabia - Jeddah
Education
Master's degree, Marketing
Experience
17 years, 1 month

Share My Profile

Block User


Work Experience

Total years of experience :17 years, 1 month

Marketing Section Head / K.S.A at Petra Engineering Industry Co/K.S.A
  • Saudi Arabia - Jeddah
  • My current job since April 2012

- Responsible for developing and maintaining marketing strategies, marketing plan and public relation plan to meet the company objectives.
- As A new Manufacturer in Saudi, I had to review and develop the marketing plan to obtain the ISO 9001 For the company which been succeed.
- Organize the Annual events for all branches across K.S.A.
- Insure Customers satisfaction through: phone call, survey's and direct meeting. This include: dealing with clients during the selling experience with sales Engineers, maintenance teams and after sales services experiences.
- Analyzing the Data and write the actual results reports for top managements. Make sure to enhance the positive points and try to solve the negative once.
- Responsible of meeting new clients and represent our products, projects along with explaining our strength as well as why we differ form other competitors.
- Design and write the company presentation.
- Review the Marketing catalogs and make sure that catalog department have the names of all new projects and also make sure that the photos of all new projects are taken to be added to the new catalogs each 4 months.
- Monthly meeting with sales to make sure that every thing under control to reach the expected target for the year for each branch.
Coordinate all the new visits to the factory and follow up to get the expected outcome from each visit.
- Write the press releases and make sure to be published in the right media and the right time.
- Using the social Media to spread the company name and the latest news about the company around the world.

Account Executive at Asda'a
  • Saudi Arabia - Jeddah
  • March 2006 to March 2008

Assisted Public Relations Manager in:
1- Coordinating and managing public relations events including press conferences, distributing press releases, and nurturing relationships with prominent reports.
2- Brainstormed and developed public relations strategies to support product launches, community investment, marketing events, etc. through press releases, media
mailers, press conferences, briefings, board meetings, and interviews.
3- Responsible for developing and maintaining media relationships, tracking local as well as international news, pitching story ideas, researching and responding to press inquiries and advising and counseling company leaders on responses to media inquiries.
Clients that I worked with include: DHL, General Electric (G.E), Emmar, King Abdullah
Economic City (K.A.E.C), Ford, I2 and Giordano.

Education

Master's degree, Marketing
  • at University of Otago
  • November 2011

I received 74% for my Master Degree as a full time student. I got my scholarship through the Ministry of Education, Saudi Arabia. The course outline: Master of Business Major in Marketing 2010-2011 Post Graduate Diploma 2009-2010 Otago University, Dunedin, New Zealand

Specialties & Skills

Management
Press Releases
Microsoft Office

Languages

Arabic
Expert
English
Expert