Marketing Specialist
confidential
Total years of experience :15 years, 0 Months
• Planning and delivering CRM & Social Media content in English & Arabic across the organization with a view to retaining existing customers, increasing brand loyalty and expanding the company brand across Social Media & CRM Communications.
• Deciding on a final CRM & Social Media structure and architecture that will work seamlessly across the business and capture crucial information along the sales funnel.
• Collaborating with other departments ensure the CRM & Social Media strategies work well for every aspect of the business.
• Coming up with creative ideas, preparing proposals, overseeing the production process & execution and reporting the results to the relevant people.
• riding the trends to create more engaging Social Media Content.
• Commercial awareness. Ability to target market well and have the ability to create campaigns that grab the attention of customers.
• The ability to meet tight deadlines and outstanding time management skills.
• Manage the Arabic content in coordination with the marketing team: Newsletters, Facebook and Google Ads, Social Media Posts, TV interviews, banners’ content, SMS marketing & surveys.
• Good experience with most of the Social Media & Marketing CRM Tools Like Sprinklr, Sonar, Socialbakers, Hootsuite, Bitly, and many other tracking methods.
• Translating & proofreading Arabic content for onlione & offline campaigns.
• Conduct and implement competitive social media strategy to generate sales revenues, site visits and brand awareness through multiple social media channels.
• Formulate creative marketing content for all social media channels while also cooperate with the designing team to ensure that text aligns with images.
• Answering queries and engaging in conversation with fans and followers ensuring that the brands vision is being mirrored back to the community
• Analyze performance and prepare detailed reports for website visit, sales revenues, and customers patterns online using Meltwater, Hootsuite, Social Bakers, Bitly, Omniture, ShortStack, Google Analytics, TweetDeck, Facebook insights and other tracking methods.
• Keep a close eye on competitors’ performance using different online tools.
• Handle all social media posts, select the most appropriate items to promote based on the sales revenues reports and based on the cultural needs and preferences on Facebook, Twitter, Instagram, Pinterest, Youtube & Google plus.
• Conducting different kind of competitions to get more exposure and traffic to the social media channels and website.
• Utilizing a range of techniques including SEO and Facebook advertising.
• Assist in planning and budgetary control of all digital marketing & overseeing the social media strategy for the company.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Manage the Arabic content in coordination with the marketing team: Newsletters, Facebook and Google Ads, Social Media Posts, TV interviews, banners’ content, SMS marketing & surveys.
• Content developing for web, magazines articles, newsletters, social media & more.
• Translating, Proofreading and editing different types of articles and coordinate & assisting PR agencies and publishers.
• Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate.
• Conduct and implement competitive social media strategy to generate sales revenues, site visits and brand awareness through multiple social media channels.
• Formulate creative marketing content for all social media channels while also cooperate with the designing team to ensure that text aligns with images.
• Answering queries and engaging in conversation with fans and followers ensuring that the brands vision is being mirrored back to the community
• Analyze performance and prepare detailed reports for website visit, sales revenues, and customers patterns online using Meltwater, Hootsuite, Social Bakers, Bitly, Omniture, ShortStack, Google Analytics, TweetDeck, Facebook insights and other tracking methods.
• Keep a close eye on competitors’ performance using different online tools.
• Handle all social media posts, select the most appropriate items to promote based on the sales revenues reports and based on the cultural needs and preferences on Facebook, Twitter, Instagram, Pinterest, Youtube & Google plus.
• Conducting different kind of competitions to get more exposure and traffic to the social media channels and website.
• Utilizing a range of techniques including SEO and Facebook advertising.
• Assist in planning and budgetary control of all digital marketing & overseeing the social media strategy for the company.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• Manage the Arabic content in coordination with the marketing team: Newsletters, Facebook and Google Ads, Social Media Posts, TV interviews, banners’ content, SMS marketing & surveys.
• Content developing for web, magazines articles, newsletters, social media & more.
• Translating, Proofreading and editing different types of articles and coordinate & assisting PR agencies and publishers.
• Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate.
• Creating and copywriting fashion related articles and newsletters.
• Content developing for web, magazines articles, newsletters, social media & more.
• Proofreading and editing different types of articles for fashion, lifestyle, media, digital marketing, social media and e-commerce.
• Assisting in conducting, writing and editing marketing surveys.
• Translating daily campaigns and styles from English into Arabic & vice versa.
• Coordinating & assisting PR agencies and publishers.
• Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate.
• Manage the translation team to provide timely mannered and appropriate Arabic translation to the website.
• Manage the Arabic newsletter content.
• To list / enter items as provided by the Production team and assure that all the items have been properly translated as per Sukar listing policy.
• To translate Marketing headers for online campaigns to optimize localized conversions.
• Provide Translation and content to support daily sales newsletters & educational e-mails / notifications along with QA check.
• Provide Content and/or translations to support social media efforts in Twitter, Facebook, Youtube and external partners as need be \[E.G. Rotana & LBC TV's\].
• To provide translation Support for other AD Hoc initiatives as requested from other departments \[E.G. Customer Service, Legal\] or Executives.
• To review site daily for QA purposes and make necessary changes for optimal customer experience and product accuracy.
• Proofreading and editing different types of articles for fashion, lifestyle, media, digital marketing, social media and e-commerce.
• Assisting in conducting, writing and editing marketing surveys.
• Translating daily campaigns and styles from English into Arabic & vice versa.
• Conduct and implement competitive social media strategy to generate sales revenues, site visits and brand awareness through multiple social media channels.
• Formulate creative marketing content for all social media channels while also cooperate with the designing team to ensure that text aligns with images.
• Answering queries and engaging in conversation with fans and followers ensuring that the brands vision is being mirrored back to the community.
• Analyze weekly performance and prepare detailed reports for website visit, sales revenues, and customers patterns online using Meltwater, Hootsuite, Social Bakers, Google Analytics, Facebook insights and other tracking methods.
• Keep a close eye on competitors’ performance using different online tools.
• Handle all social media posts, select the most appropriate items to promote based on the sales revenues reports and based on the cultural needs and preferences on Facebook, Twitter, Instagram, Pinterest, Youtube & Google plus.
• Manage the Arabic content in coordination with the marketing team including: Newsletters, social media posts, TV interviews, banners’ content, and SMS marketing.
• Designing and creating Creatives for social media posts and channels to market and promote daily deals and offers.
• Deal directly with customers either by telephone, electronically or face to face.
• Respond promptly to customer inquiries.
• Handle and resolve customer complaints.
• Obtain and evaluate all relevant information to handle inquiries and complaints.
• Perform customer verifications.
• Process orders, forms, applications and requests.
• Direct requests and unresolved issues to the designated resource.
• Manage customers' accounts.
• Keep records of customer interactions and transactions.
• Record details of inquiries, comments and complaints.
• Record details of actions taken.
• Manage administration.
• Communicate and coordinate with internal departments.
• Follow up on customer interactions.
