Fadwa Eraky

My responsibility is to oversee the planning and execution of marketing campaigns for digital consulting services in various regions. I also lead the operations of our marketing technology and ensure that we achieve a positive return on investment while positioning our brand as a technology consulting leader in the market.

- Led content and operations for Honeywell International's flagship Executive Briefing Center in Dubai.
- Coordinated targeted briefings for high-profile stakeholders, including government representatives and C-suite executives.
- Developed and executed multimedia interactive displays showcasing brand activation, messaging, and technology offerings.
- Maintained deep knowledge of key policy and regulatory issues related to defence, cybersecurity, and sustainability.
- Oversaw suppliers and contractors, ranging from exhibit production to software development.

- Developed regional marketing strategies to promote digital transformation and sustainability. - Executed various marketing activities, including events, content, website, digital marketing, partnerships, and communication.

• Spearhead video localizations from group content to ensure successful delivery of key message and objectives.
• Managing the content writing across Helix group websites using WordPress. And generate KPIs.
• Actively participate in the end-to-end planning and execution of trade shows and global events. This starts from the management of show contracts, logistical requirements, art works in line with the show/event, booth design, booth manufacturing, banners and similar materials, up to publications and press releases.
• Actively participate in Digital marketing initiatives.
• Manage design, production and publication (print and digital) of localized collateral materials, advertisements, brochures, catalogs and other marketing pieces.
• Spearhead search engine optimization (SEO) and search engine marketing (SEM) techniques to ensure high visibility of communication campaigns globally
• Building strong product branding across all Channel Marketing initiatives as well as collection of feedback from key accounts and clients.

• Provide support for the Events Departments and assisting in the participation of international event participation. Coordinate advertisement schedule and placement, build micro-site, issue press releases, liaise with press and media and e-campaigns.
• Post updated press releases on our main website.
• Using Google Analytics to generate KPIs.
• Production of Digital PR collateral and arranging for the effective distribution of PR materials. This includes coordinating the brief, proof reading, arrange translation, liaise with designers and job completion and delivery
• Managing the English and Arabic content for QMDI website including press release updates, monitoring and updating content developing event micro sites and internal CMS training
• Managing the social media channels and digital marketing campaigns. Such as The United Nations Congress and Graduation Ceremonies.
• Performing social media tasks before, during and after the event.
• Create a monthly E-Newsletter for the internal use.
• Manage, arrange translation and update PR collateral including event profiles, event case studies, company presentation, company fact-sheet, incentives and tours brochures, and event credentials. Manage QMDI PR guard file, samples and event library
• Coordinate advertising opportunities, which can involve booking and placing adverts in local and regional publications
• Providing administrative support and managing quotes and costs for specific tasks which contribute to the overall PR budget. Assist with budget monitoring and tracking
• Electronic business templates (signature / stationary / PowerPoint)
• Company Collateral: Corporate brochure, marketing kit
• Internal Collateral: Company directory: bios & photo shoot, fact Sheet, company PowerPoint presentation, event profiles

• Identification of new marketing channels.
• Creating Marketing Campaigns.
• Liaising on a daily basis with clients and the media.
• Relationship building and networking with colleagues, clients and the media.
• Promoting high publicity through advertisement spaces and advertorials in the newspapers.
• Managing the social media channels and the content writing.
• Presenting the newspaper in Exhibitions and conferences.
• Performing Public relations activities for High-Scale events.
• Promoting events through our newspaper as a media partner.
• Perform CRM activities

Research, organizing and developing new leads for potential business while using the CRM System.
• Generate daily call lists for potential clients.
•Managing the website and social media channels, creating the Agendas and working on the Events materials to create value.
• Work closely with the sales director to achieve weekly/monthly sales targets.
• Work with the entire project team to ensure that delegate requirements and expectations are met.
• Following up payments of confirmed bookings.
• Building strong customer relations with clients to ensure repeat and ongoing business.
• Keeping up to date with industry publications relevant to the topic areas and audiences of your assigned conferences to be aware of industry and news updates that may impact sales or the overall event(s)
• Being aware of competing events to gain knowledge and make recommendations for the unique selling points of each event.
• Providing feedback and new ideas generated through the sales process.

Act as a frontline interface with customers of Vodafone UK Customers. Role involves responding to customers over the phone and resolving their inquiries and using CRM system. The main purpose is to facilitate and provide a Vodafone global customer service standard
-Own and manage the client relationship: resolving calls efficiently and effectively.
- Ensure service level agreements are met and maintained.
- Work as part of a team to ensure offering world-class Customer Service at all times.
- Be proactive in regards to the improvement of processes and procedures.
- Communicate positively with all involved parties in order to facilitate customer's reception of the expected distinguished service.
- Create and promote an environment that fosters both individual and team advancement to ensure the outstanding delivery of customer service.
- Mentor and support new employees.
- Use the job tools (telephone and computer) effectively.
- Meeting service level in handling all transactions measured through productivity reports.
- Accuracy in handling all assigned tasks.