Faraz Niaz

Ooredoo is a leading international communications company, serving over 93 million customers with mobile, fixed, broadband internet, and corporate managed services across the Middle East, North Africa and Southeast Asia. With the transition from Qatar Telecom to Ooredoo, I oversee and manager overall digital media strategy and roll-out of the digital brand across 17 markets. Some Key responsibilities include:

• Development and deployment of Digital brand and media strategy both at a Group as well as Opco level across North Africa, Middle East, and Southeast Asia.
• Launched the first ever group website for Ooredoo (www.ooredoo.com). Includes 3rd party digital agency liaison in terms of CMS platform, design, brand guidelines, testing across various OS’s and devices (desktop/mobile), and further development of a responsive site.
• Complete content development and management of the group website and ownership of the site CMS.
• Managing all website analytics and monitoring customer journeys online to identify opportunities to maximize online content effectiveness and improving customer UI and UX.
• Developing via a 3rd party vendor the first ever DAMS (digital Asset Management System) for group wise deployment in 17 OpCos across the globe, this will be turn-key online solution for management of the Ooredoo brand and best practices.
• Formulating a group level digital media strategy thereby integrating a consistent digital brand across all Ooredoo markets.
• Development of group digital brand manuals which include complete digital brand guidelines, website development, social media guidelines, microsite development, market websites, and iconography.
• Providing strategic direction to all digital and social media support channels and oversee production of all digital collateral, presentations, promotional videos and websites.

Serving as Head of Brand Communication, CLM & Digital Marketing for wi-tribe:

Awarded "Marketing Manager of the Year 2012"

BRAND COMMUNICATION - Developing & executing overall marketing Communication strategies in support of strategic business goals. Developing effective & efficient communication processes to support campaign launches, direct sales events or field activities. Monitoring product distribution & consumer reactions through focus groups & market research. Responsible to grow brand equity while increasing revenue, subscriber base & market share.

CLM - Strategy management of the consumer life cycle. Modeling the propensity to churn, identification of churn probability, strategize for prevention & win-back. Segmenting & Identification of consumer issues inside segments/clusters. Development of training collateral for sales & customer care. Creating effective customer retention promos & building customer loyalty. Customized communication targeting via email and SMS messaging. Developing effective reward programs for on-time bill payments.

DIGITAL MEDIA - Maintaining an aggressive social media plan & continue reinventing the department’s role by employing new global practices to engage stakeholders in an effective manner. Constant flow of communication on a daily basis between the organization and it’s 200, 000+ customers nationwide via email templates, marketing updates, consumer promotions and SMS content. High social media presence & engagement on sites such as Facebook, YouTube, LinkedIn, & Twitter. Maintaining & developing wi-tribe customer self-help portal for the best customer experience via full automation of systems. Supervising a team of web developers throughout minor & major projects. Generating new ideas that include online game development, software development & social media engagement promos. Getting online analytic from both within the organization and third parties, including weekly/monthly reports/ trends.

Have successfully managed the largest cellular brand in Pakistan; Mobilink GSM:

• Continuously building the image of the brand by introducing new and innovative ideas for communication activities for print, electronic, and online media.
• Building and executing ATL and BTL communications and strategies. Maintaining market leadership status of the brand with over 30 million subscribers.
• Strategy / creative brief development, copy evaluation, copy clearance,
• Commercial production and media planning in liaison with the agency.
• Managing agreed brand advertising and promotional budgets to achieve campaign goals.
• Complete retail branding of over 450 Franchise Centers, 18 Customer Services Centers, and over 200, 000 retail outlets across the country.
• Writing communication materials, including internal announcements / publications, intranet content, corporate website content, press releases / media materials, and advertising and corporate collateral. Creating marketing materials including data sheets, presentations, web site content, etc.
• Liaising with nationwide Mobilink offices and franchise offices to provide brand assistance and ensuring that brand guidelines are followed accordingly in all communication mediums.

• Developing and implementing product marketing strategies and tactical plans.
• Emphasis on customer profiling, defining target market, product positioning, messaging and go-to-market strategies
• Developing and editing product documentation, presentations and other collateral material.
• Assisting in coordinating efforts of product core teams to create and successfully launch new products.
• Working with corporate teams and third-party consultants
• Implementing regional marketing plan, creating advertisements and communication to meet overall sales targets.
• Managing the Web, Corporate Branding and graphic designing elements of the company. Assisting in designing of all company print and online (website) materials.
• Working closely with other departments and Product Marketing Managers on planning campaign details. Assisting in Trade shows and customer presentations (SET in the City Bangkok).

Handled corporate brand communication for one of the largest cellular brand in Pakistan.

• Responsible for all marketing activities in North region of Pakistan. This included six major cities of Pakistan.
• Initiating and coordinating media campaigns for upcoming launch of services / products with the advertising agency.
• Presenting analysis of competitors and to come up with ideas to counter competition activities.
• Responsible for all print and outdoor advertisement and also responsible for coming up with various advertisement ideas for print and outdoor.
• Responsible for the outlook of all Paktel offices situated in the above-mentioned cities and to see that all are in accordance with the uniform format of Paktel Limited.
• E-commerce and website visualization and development. Maintaining and updating the website for new and upcoming events and campaigns.
• Coordinating Marketing Monthly meetings and also to arrange special occasions and functions on behalf of the department. This included Press meetings, Sponsorship functions, corporate functions, and activities that include customer participation.
• Coordinating with vendors and contractors for supply of outdoor advertisement as well as event management.

Responsible for bringing in new customers from the corporate sector. This included all multinational companies as well as domestic companies.

Responsible for making presentations for the corporate customers. This included coming up with new ideas on how to cater the corporate market and also to give feed backs of the market to the Corporate Sales Manager.

Responsible for acquiring the confidence of the customer and to bring them online with Mobilink, where the competition was already present.

Responsible for achieving the target given by the Sales Manager.

Responsible for getting new and quality customers online with the ANZ Grindlays Credit cards.