General Manager Marketing & Sales
Sunny Ceramics and Sanitary Fittings Pakistan
Total years of experience :8 years, 9 Months
General Manager Marketing & Sales
Sunny Ceramics and Sanitary Fittings Pakistan
October 2011 - Present (1 year)
Worked as General Manager Marketing & Sales Responsibilities were as under: ✓ Marketing Strategies Development
✓ Market and trend analysis.
✓ Brand positioning
✓ Identification of target market
✓ Developing Marketing Campaigns
✓ Forecasting/planning and managing Marketing Budgets
✓ All PR Activities like Media handling electronic as well as print alongside activities like Press releases, press conferences, event management participating in international as well as local exhibitions.
✓ E business management inclusive of website maintenance and upgrading.
✓ Monitoring of all marketing promotional activities.
✓ Coordination with all the wings of the company in order to get maximum mileage out of any marketing relating activity.
✓ Managing overseas sales and marketing for the company. Through agents as well as regional advertising agencies. And it encompasses all the events and activities, procedures mentioned above.
Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems
• Complete review and understanding of tender documents/RFQ (Technical as well as Commercial)
• Develop new business opportunities by identifying potential markets.
• Gather Marketing intelligence and acquire information on the current and future projects and bids submitted.
• Develop Business strategies that meet annual targets ensuring margins set by the management.
• Enhance existing customer accounts by establishing contacts with all key business units such as Management, and Maintenance and Contracts departments.
• Represent the company and give presentations to the potential clients about the services being offered to the technical teams.
• Prepare and submit vendor pre-qualification documents to the potential clients, both local and international.
• Increase sales by 50% during 3 years
• Increase market share by 8% during 3 years
• Reduce cost by 12% during 3 years
• Increase profit by 20% during the same period
• Solve problems assoicated with external parties
• and more
Poultry Broiler Farming Production Controller Of 70000 Birds.
• Responsible for Sales of the whole South Zone (Karachi + Sindh + Balochistan)
• Supervises 6 District Manager (3 in Karachi, 2 in Hyderabad and 1 in Sukkur).
• Directly looks after all Field Force activities including the activities of District Managers (RSMs), Scientific Business Associates (Specialist Reps) and Business Development Officers (Medical Reps).
• Is responsible for business of his Zone (Street sales and Institution sales).
• Has close interaction with Regional Distributors and Institutional Distributors in development of the Company’s business.
• Acts as the strongest link between the Key Opinion Leaders (KOLs) and Head Office.
• Proposes Business Plan activities to the Marketing Department including recommendation of Customers for the Scientific Meetings and Moots.
• Ensures implementation of the Marketing Plan prepared by Marketing Promotion Department.
• Participates in Asia Pacific Sales & Marketing Meetings held at various countries
Master Of Business Administration In Marketing with 3.85 /4.00 CGPA. Major Projects Done: Marketing Research (Coca Cola), Marketing Strategy (Color Mate - Hair Color), Sales Force Management (KEUNE Pakistan), Operations Management (U-2 Synthetic Body Clothing), Investments (Karachi Stock Exchange Analysis), Human Resource Management (Ericsson Pakistan, TRG), Marketing for Non-Profit Organizations (SOS Children's Villages of Pakistan), International Marketing (Launching Mangoes in France and Launching Rooh Afza in Brazil) Rewards: 1st Position in Case-Writing Skills in "SalesForce Management" program during MBA "Brand Management" (Worked on a local carbonated drink brand "Makka Cola" and applied all the tools studied in the course), "Business Policy" (detailed study of Bank Alfalah's Strategic Management and Business Policies and formulated a new strategy and its effectiveness along with the introduction of a new product/service for the bank), "Promotions Management" (Worked with "SYNERGY" Advertising Agency on BATA shoes)