Digital Communication Manager / Web Coordinator
American University of Sharjah
Total years of experience :20 years, 6 Months
* Manage the Digital Communication division.
* Responsible for the strategic planning, analyzing and implementing of all university digital media projects.
* Project Leader for implementing and building the new AUS website, using the Jadu CMS.
* Member of AUS Strategic Planning Committee and Member of AUS Branding Committee.
* Establish and safe guard university policies and procedures related to Digital Media.
* Manage the University website and portal; ensure the accuracy, consistency, and appropriateness of the website’s content and design.
* Manage the official AUS Social Media accounts (Facebook, Twitter, YouTube, LinkedIn, and Pinterest), and monitor the Social Media buzz using Meltwater.
* Manage the Online Marketing campaigns: Google AdWords, Facebook Ads, and SEO.
* Manage the Cisco Digital Signage system, and oversee the video filming and editing projects.
* Develop competitive intelligence & insights, and align them with the university strategic planning.
* Provide leadership and oversee the Multimedia Developer, Social Media Specialist, and Web Contributors.
* Member of the implementation team that established Quad Graphics’ office at McGraw Hill.
* Relationship building and management with the editorial team, for the Business Week, Aviation Week, and Architectural Record magazines.
* Supervised the prepress team and insured projects delivery within time and budget.
* Created PDF automations using Enfocus PitStop, and configured Prinergy Evo workflows.
* Handled various publications from top publishing houses, for example: Condé Nast, and Meredith and Chadwicks.
* Color Correction, and Photo retouching, editing and intensive cloning using Photoshop.
* Magazines, Catalogs and Direct Mail, design and layouts using InDesign, Acrobat and Quark.
* Designing logos, HTML and Flash websites, using Illustrator, Dreamweaver and Flash.
* Designed original artworks for Web and Print.
* Designing logos, HTML and Flash websites, using Illustrator, Dreamweaver and Flash.
Online Marketing Social Media Marketing PPC Pay Per Click SEO Search Engine Optimization Google Analytics Email Marketing Digital Display
Adobe Photoshop, Indesign, Illustarator, Premier, Quark
