Marketing Manager - Media
Williams MPT - Gulfmetrics
Total years of experience :23 years, 10 Months
- Develop and implement media strategies in support of organizational and campaign aims in partnership with the relevant departments
- Project management
- Online marketing campaigns (concepts, design and implementation)
- Evaluate and generate analytical reports campaign activities
- Research on social media and marketing trends
- Create and maintain media contacts, liaise with individuals and media houses and develop working
relationship with key media partners.
- In consultation with relevant departments, oversee the development and implementation projects
- Manage projects and day-to-day activities of the media team.
Yoko Media is a media production company that is headquartered in the heart of Dubai, UAE with its nodal office in Doha Qatar. Specialize in Digital Media Production i.e. video production, digital marketing, branding & advertising. Able to deliver multi-channel advice and solutions with a concept to provide one-stop services.
Corporate Responsibilities (including YOKOMEDIA)
- Branding
- Develop marketing strategies, advertising & marketing opportunities for the Middle-East region
- Create internal and external communication tools (Media plan, intranet & website postings, mail & e-mail
campaigns)
- Conceptualize, design and manage the production of marketing materials, including email shots,
templates, banners, posters, giveaways/gifts & stationary, greeting cards and invitations
- Manage database of customers, suppliers, and internal/external contacts. To contribute content and
manage the contact database (CRM)
- Enhancing website designs and SEO compatibilities, resulting a significant increase in traffic.
- Managing successful pay-per-click (PPC) campaigns
- Designing: Office collaterals, Brochures, Newsletters & other marketing material, Etc.
Yoko Media Production
- Operations and office management
- Project management
- Advertisement campaign planning & budgeting
- Marketing planning
- YOKO MEDIA PRODUCTION business setup
Bhatia Brothers is a pioneering business house established since 1958. With a workforce of over 2, 000 employees comprising more than 800 businesses and engineering professionals, the Company has grown with the region and has established itself as a premier service provider. The group is involved in diverse
businesses, ranging from Engineering products, Automotive, Consumer Electronics, Hotels and Information Technology to its customers in the Middle East, Africa, and CIS region. Bhatia Brothers has warehousing facilities in Dubai, Abu Dhabi, Oman, Qatar, and Kuwait. The company's commitment to its diverse
clientele is reflecting in its ISO 9001:2008 certifications.
• Responsible for E-Business, E-Marketing and Online Business Development;
• Responsible for ensuring a continuous workflow for Internet marketing campaigns both online and offline for the Group by maintaining high levels of quality control.
• Plan and execute online and offline marketing campaigns;
• Interacted with corporate communication in developing web content for landing pages and social media
channels specifically for Facebook, Twitter and YouTube.
• Multiple Website's Analysis to improve visibility and hits;
• Enhancing website designs and SEO compatibilities;
• Designing: Collaterals, Brochures, Newspaper & Web Advertisements, Leaflets, Etc.
• Responsible for the design & development of websites for various companies within the group, using
web designing software's such as Adobe Photoshop and Dreamweaver.
Market Partner Training, Dubai UAE
• Designed and maintained company's website; Implemented new functionalities;
• Implemented a comprehensive Search Engine Marketing (SEM) and Community Marketing strategy for the MPT Resulting a significant increase in traffic.
• Increased the quality & number of sales/leads by creating & managing successful pay-per-click (PPC) and cost-per-lead (CPL) advertising campaigns.
• Maintained and used CRM for marketing and communication with clients;
• Coordinated seminars and workshops;
• Responsible for online marketing through social media email and SMS;
• Additional responsibilities include graphic designing for web & print and content management;
• Work with the overall team to determine marketing objectives, demographics and needs while negotiating with publishing vendors for the best possible rates and placement of advertising campaigns.
• Responsible for all branding and media management;
• Responsible for all media support in workshops and events;
• Implemented and maintained company design standards and branding;
• Implemented & coordinate quality standards on production with publishing with agencies;
• Support to Marketing, I.T and Customer Service departments related to media data, and design support;
Sr. Web & Graphic Designer
• Online Marketing & Social Media Management;
• Working directly with the Marketing Manager in planning and implementing online and offline campaigns.
• Responsible for e-Marketing and promotion methodologies;
• Website design and development with regular maintenance and content management.
• Coordinated & Implemented branding guidelines for publications.
• I was responsible for designing artwork related to LYCETECH high valued clients. Supervised a team of designers and developers, consisted on Jr. Designers, Web Programmers and Database Administrators to develop Animations, Interactive demonstrations, Advertisement, Websites and Print artwork.
Internships and part time jobs
Part time The Bees (Events Coordinator/ Creative Designer)
Manage and execute corporate events, exhibitions and musical functions/concerts.
Design Solutions (Graphic Designing)
Products Catalogue Complimentary Cards Magazine Advertisements Website
Designing Collaterals Logo Design Brochures Newspaper And Web Advertisements
Leaflets
Internship CresMedia (Pvt.) Ltd (Web Animator / Designer)
Web based development using Active Server Pages (ASP), HTML, Java Script, Flash, and Java Language for (Business to Customer) B2C.
2004 to 2005 Diploma in Multimedia Production - "Animation" National College of Arts, Lahore
2000 Diploma in System Management - "Communication" American National College, Lahore
1997 to 2000 B.Sc (Computer Sciences) - "Information Technology" The National College, University of South Asia, Lahore
2000 Master Certification in Flash Online Certification.