Fawad Aftab

-Extend strategic help to territory by formulating territory deep dives keeping in lieu internal sources of information and Nielsen Retail Audit
-Provide comprehensive analysis to develop business plans, territory winning plans and other business development activities
-Lead volume forecasting with the support of sales, supply chain and finance

-Designed various market research instruments and conducted research to assess consumer buying behavior and reasons behind sluggish sales of Nestle Everyday
-Recommended a strategic plan to re-position brand and comprehensively address consumer needs

Key Responsibilities:
- To play a key role in the development of the Buying & -Merchandising strategy and to make certain that this strategy is executed on the section
- Managing product pricing in line with category strategy and targets
- Identification of new suppliers and visiting to evaluate potential and for physical verification and negotiate about rates & quality
- Effectively plan & utilization of Budget for nine departments on monthly basis
- To accurately phase sales, stock, margin, markdown and in-take plans and projections for the week by week, taking into account prevailing market trends.
- Reviewing brand/supplier performance and profitability
- To effectively plan and execute all departmental and divisional promotions in line with the group promotional plan
- Coordination with suppliers and managing their expectations
- Managing product pricing in line with category strategy and targets

Key Achievements:
- Successfully met sales targets and managed supply chain of assigned departments
- Was promoted from Assistant Category Manager to Category Manager in first three months with increased responsibility level from 4 to 9 departments (40% of total sales revenue)
- Transformed cosmetics department by maintaining only 20% of previous inventory level that provided 80% of total sales revenue while disposing off remaining inventory through liquidation or return to vendor
- Reduced cash conversion cycle to -45 days by decreasing days sales outstanding from 80 to 45 days on average and increasing payables conversion period from 60 to 90 days