Sales Manager
Habia Al Kabli Est.
Total years of experience :33 years, 1 month
Working in the position of Sales Manager.
Recruited as Senior Sales Executive, charted a phenomenal groth cerve to merit the current designation.
About the company:
Al Faris Food Industries Ltd. (AFFI) is a leading manufacturer of natural food products like Tomato Ketchup, Natural Vinegar Mayounaise and hot sauce. It produces products under its own brand namely Baidar & Tala. AFFI is also playing a leading role in the co-packing industry and produces its products for a number of local & international organizations under their private label.
Designation Chronology:
- January 2004 to August 2008: Sales & Export Manager
- June 2001 to December 2003: Asst. Sales & Export Manager
- March 1998 to May 2001: Senior Sales Executive
Duties & Responsibilities:
* Developing export services procedures to improve export services capacities to meet the growing demand.
* Thorough and ongoing analysis of competition and market trends locally and abroad.
* Developing the industrial market.
* Making sales & marketing strategies and business plan.
* Assessment of each individual market (local & export).
* Appointing agents in the various export markets.
* Follow up and coordination with export agents on targets and key accounts, merchandising, pricing and promotion.
* Management of logistics process for the export markets i.e. shipment, letters of credit, payment, and packaging.
* Improving volume of sales through making agreements of co-packing with various customers of private label.
* Recommending pricing strategy.
* Determining credit limits for the various customers keeping in view their history.
* Checking and approving Sales & Export orders for further processing.
*Supervising the Export Dept. and checking the entire daily, weekly and monthly reports submitted by the team members and take proper action if needed.
* Improving export services lead-time in the delivery of customers’ orders.
* Improving credit control system and monitor/follow up cash collections.
Duties & Responsibilities:
* Developing export services procedures to improve export services capacities to meet the growing demand
* Receiving and processing Sales & Export orders.
* Evaluating letter of credit and letters of guarantees and arranging for amendments if required with proper coordination with AFFI chief accountant and Finance Manager.
* Checking and ensuring proper export documentation and procedures involved therein.
* Preparing and initiating the dispatch instruction for necessary approval to effect delivery of goods.
* Reviewing and evaluating ocean freight cost and land freight cost and shipping services in order to obtain best freight rates.
* Improving export services lead-time in the delivery of customers’ orders to support our customers to achieve their target.
* Developing and simplifying handling of export documentation involved therein with letter of credit and bank guarantees to avoid risks.
* Improving credit control system and monitoring/following up cash collections to reduce outstanding and overdue accounts and to help cash flows to minimize the financial costs incurred by the company.
* Coordinating with Distribution & Production Dept. for production dispatches scheduling, raw material supply (private label, cartons, etc.).
* Coordinating with the sister distribution company's branch managers for their shipments’ dispatches.
* Following up export orders dispatches.
* Assisting in the preparation of the monthly various reports.
Was responsible for key accounts within Saudi Arabia, reporting to the Sales & Export Manager.
Duties & Responsibilities:
- Handeling coporate accounts of the hotel.
- Responsibles for reservations.
- Looking after accounts receivables.
- Looking for business development opportunities by bringing new corporate customers for the hotel.
- Public relations.
Marks obtained: 301 out of 550
2nd division