Marketing and Growth director
Kooheji Jewellery
Total years of experience :17 years, 7 months
• Brand Building: Develop and implement marketing strategies that build and strengthen the brand identity of the jewellery retailer. This includes creating a compelling brand story and messaging that resonates with the target audience and effectively differentiates the brand from competitors.
• Revenue Increase: Develop and implement marketing initiatives that drive revenue growth, including targeted campaigns to drive traffic to the website, increase conversion rates, and encourage repeat purchases. This includes monitoring sales trends and identifying opportunities to capitalize on emerging trends.
• Brand Awareness: Develop and execute comprehensive brand awareness campaigns across a variety of channels, including digital, social media, and offline channels. This includes identifying opportunities to build brand awareness through partnerships, sponsorships, and events.
• Strong Online Presence: Develop and execute strategies to build and maintain a strong online presence for the jewellery retailer. This includes developing a comprehensive online marketing plan that includes SEO, SEM, social media, email marketing, and content marketing.
• Team Management: Manage a team of marketing professionals, including digital marketers, social media experts, content creators, and brand managers. Provide coaching, guidance, and support to ensure the team is delivering on marketing objectives
• Ideation: Work with cross-functional teams to identify market opportunities and conceptualize new product ideas that meet customer needs and align with the company's strategic objectives.
• Market Research: Conduct market research to identify market trends, customer needs, and competitive landscape. Use this information to develop and refine product concepts and features.
• Product Design and Development: Manage the product development process, including design, engineering, testing, and manufacturing. Work closely with internal teams and external vendors to ensure that products are developed on time, on budget, and meet quality standards.
• Product Launch: Develop and execute product launch plans, including pricing, positioning, and marketing strategies. Work with marketing teams to develop compelling product messaging and collateral that resonates with target customers.
• Product Lifecycle Management: Develop and execute strategies to manage product lifecycles, including identifying opportunities to extend product lines, updating product features, and retiring products that are no longer relevant
Fitness time is the number one Fitness Clubs Owner and Operator in the middle east and north Africa.
Highlights:
• Participating in the development of the company’s strategies, objectives and policies.
• Developing the Department’s work plan and assigning related activities to serve the achievement of the Department’s objectives.
•Setting the objectives and KPI’s of the Department.
•Supervising the implementation of the Department’s plans, monitoring workflow, and ensuring adherence to policies and procedures.
•Ensuring that work activities are carried out according to the pre-set performance goals and suggesting any necessary actions to the direct supervisor.
•Setting the estimated budgets for the Department and participating in the determination of its budget requirements and expected expenses, in addition to following up on the Department’s expenditures in coordination with the Finance Division.
•Key Responsibilities (reporting to the CEO):
•Developing Sales & Marketing strategies and execution plans that aim to enhance the performances in any of the sections being monitored to help Leejam achieve its growth and expansion goals and objectives.
•Defining, maintaining, and protecting the brand’s identity, image and reputation, as well as monitoring the public perception of the brand. In addition to maintaining brand standards and ensure compliance across all the functions.
•Managing the process of setting, tracking, and monitoring monthly, quarterly and annual sales Key Performance Indicators (KPIs) and monthly dashboards for sales and marketing functions in cooperation with the related functions.
•Overseeing Leejam’s advertising and marketing activities and assessing their effectiveness in terms of customer reach, sales leads, market share, etc.
•Directing the department towards achieving the utmost level of customer service which include ensuring handling customers’ complaints effectively and developing new projects and systems to improve customer service operations aiming at achieving operational excellence.
•Assessing the extent of customer satisfaction through reviewing the relevant metrics, such as the percentage of resolved customer complaints, customer complaint trends with time, etc.
•Spearheading and fostering new innovative initiatives that aim to expand marketing and sales customer reach, develop customized products, upgrade services and increase customer satisfaction to help Leejam increase its market share.
•Overseeing and monitoring the process of conducting market studies and preparing reports to fulfill the needs of Sales & Marketing department and other departments such as Operations, BD & Partnerships, among others, which include market share, consumer behaviors, revenue forecasting, service/ product positioning and pricing, trends, new services/ products developed by other companies in the fitness industry, among others.
•Setting and maintaining a pricing strategy for Leejam’s services and products, ensuring competitive and profitable prices, in addition to launching promotions and offers for Leejam’s membership programs in cooperation with the related functions.
Shell is the number one global lubricant supplier, delivering market-leading lubricants to consumers in over 100 countries.
Highlights:
•Led the team in the introduction of 40+ new products and successfully increased market shares of various product lines - new engine oil brand to 16%, transformer oils to 30%, and diesel engine oils to 20% and power engine oils to 40%.
•Launched and supported growth of the retail business Fast Lube - providing engine oil change services - in Saudi Arabia.
•Developed and implemented a multilevel BIWS branding and promotion strategy to grow Shell Helix brand of car engine oils in KSA.
•Led the marketing campaign including trade shows, media and PR initiatives for the newly launched technology services division over the last 4 years with a total budget of over USD 50 million.
•Created close and positive business relations with the top offline and online media representatives and the top 50 sports and motorsports influencers in the kingdom of Saudi Arabia and the Gulf Region.
•Clearly identified focus sectors - power, cement, fleet, FWS, oil and gas and construction OEMs - and collaborated with Saudi stakeholders in driving sector specific initiatives.
•Developed and implemented retail development plans to ensure that Shell brands occupy leadership position in the largest volume channel in KSA.
•Nominated as the Best Employee in Shell Lubricants KSAs for 4 years from
SETRA is a leading solutions provider in all areas of electrical, computer, and mechanical engineering.www.setra.com.sa
Highlights:
•Delivered average annual growth of 140% by launching 20 new products, acquiring 40+ customers and closing deals with a total value of over SAR 20 million.
•Supported the company’s global OEM partners - Schneider, Philips, Eaton, Emerson, Belden, Honeywell, Simplex, Bruno, Panduit, ALCAD - in increasing their market share and brand awareness through digital campaigns and by organizing 10 seminars each year for top industry leaders across KSA.
Key Responsibilities:
•Designed and executed short-term and medium-term plans and budgets for marketing and communications programs, monitored progress and evaluated performance ensuring delivery of predefined outcomes.
•Planned and organized market research programs to study market trends, business opportunities and competitive environment in various industrial sectors and customer segments, analyzed results and generated strategic reports.
•Supervised execution of all strategic and tactical marketing and communications programs ensuring on time completion with delivery of predefined results within approved budgets.
•Managed all external and internal communications assuring consistent delivery of the company’s brand, image and position through high impact messaging to all stakeholders.
•Coordinated all activities related to design, editing, production and distribution of all company’s publications and directed visual branding of print and electronic materials including letterheads, logos and brochures to align to corporate brand management guidelines.
•Mobilized and provided technical assistance and resource materials to support teams in executing programs for marketing, positioning and selling company products and services.
•Developed, implemented and updated processes, systems, policies and procedures to facilitate smooth operation of marketing and communication functions.
•Worked closely with cross-functional teams in identifying organizational priorities and analyzing and resolving problems and bottlenecks impacting achievement of results.
5 Months)
•Project Monitor, Premiere Urgence (French NGO), Beirut Lebanon
(2021) •
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