Firas Rayyan

Regional Sales Manager at Wurth Gulf FZE

• United Arab Emirates - Dubai
• My current job since January 2007

Jan’2022 - Present: Regional Sales Manager

• Leading 6 Area Managers and 48 Sales Consultants in different region and markets across UAE
• Designing the company strategy with top management team aimed at revenue growth
• Pivotal in building strong customers relations and driving multichannel contact points
• Creating income structure to drive company strategy, meet employee’s expectations and to motivatethem.
• Spearheading sales & marketing functions and leading efforts for achieving targets and overall profitability of operations.
• Planning budgets, formulating long-term / short-term business strategies and executing them in a given time-frame.
• Conducting market research to assess market potential & ongoing trends; tracking competitor activities & providing valuable inputs for Pricing, Selling & Marketing strategies
• Setting-upSales KPIs, comparing performance, and adjusting goals as needed
• Assessing current team processes and procedures, identifying opportunities for improvement; developing individual quotas and assigning territories for team members

Jan’2020 - Dec’2021: Sales Channel Manager

• Built and led new Sales Channel Targeting New, Small and Medium Customers; increased the customers’base
• Trained Sales Team, developed individual quotas and assigned territories to team members
• Set-up Key Performance Indicators (KPIs) for Sales Consultants
• Led a team of 5 Area Managers in different regions/ markets with 40+ Sales Consultants

Jan’2020- Aug’2020: Show Rooms (Stores) Manager

• Managed 5 Showrooms across UAE (Abu Dhabi, Dubai, Sharjah, Al Ain and Fujairah )
• Developed store strategies to raise customers’ pool, expand store traffic and optimize profitability
• Achieved sales goals by training, motivating, mentoring and providing feedback to store staff

Mar’2015 - Dec’2018: Metal Area Manager

• Led a team of 12 Sales Consultants, motivated them to drive& increase sales
• Increased business opportunities through various routes to market, and attained assigned goals
• Recruited and trained sales staff, defined sales targets for Sales Consultants


Jan’2014 - Mar’2015: Telesales Manager

• Designed strategy to start Telesales Dept., recruited, hired and trained new Telesales Consultants
• Wrote sales scripts and customer answer sheets, implemented sales strategies

Jan’2009 - Jan’2014: Internal Sales and Support Manager (Sales Operation)

• Built the Department and Started as the first internal Sales Manager in the company
• Recruited, hired and trained new internal sales, implemented sales strategies
• Handled escalated complaints; ensured speedy resolution

INITIAL EXPERIENCE
• June 2006 - Sep’2006 Sales Consultant, Wurth Jordan
• Jan’2007 - Jan’2009 Internal Sales and Support - First full time employee at this position in Wurth Gulf