Account Director
APCO Worldwide
Total years of experience :12 years, 7 Months
Strategic counsel & digital lead, leading a portfolio of clients in UAE & KSA, directing & executing new business opportunities across the MENA region by managing the new business process/cycle. Developing & advising on the integrated marketing strategies for clients across the firm. In addition working with teams to integrate digital media across different functions from social media, creative, and content.
Strategic point of contact for key clients such as: Estee Lauder, Emaar (Dubai Stars), MAG, DP World, Jafza, Dubai Trade, P&O Marinas and various major events in the UAE. Along with a great team of 5, managing the full social media operations, creative requirements, events & campaigns to ensure a constant growth for our clients brand and their businesses. Achieving great results by working closely with the management team to identify, create and execute various social media & marketing strategies. In addition to fostering knowledge-sharing across all disciplines internally to ensure collaborative and informed work. Assist the Operations team with designing the training and implementation of all internal and external tools.
Develop and lead the execution on the client’s (Governmental) social media & marketing strategies based on their objectives
Drive integrated social media strategy, content development, execution and channels management
Manage and support the Social Media Team that includes 8 members, ensuring a superior quality of communication and project delivery.
Oversee analysis and performance reporting to identify potential opportunities for clients.
Managing client - agency relationships.
Developing strategies for clients which not only assist in exceeding the objectives but assist in educating the business/brand as a whole.
Researching new and emerging tools to add to the offering from the agency.
Coordinate agency’s financial and budget requirements to fund operations, maximize investments, and increase efficiency.
Management of specific staffing requirements from interviewing, hiring and training new team members
Integrating with the various departments in order to develop ideas and new business opportunities.
Assisting the team in the execution of all social media activities across our client portfolio
Reporting to the Digital Operations Manager
Managed and executed social media campaigns across various platforms
Managed the day-to-day content operations
Managed a content team of 12 people
Liaised and reported on important findings and key data statistics
Part of the team that achieved a 4 figure percentage growth on Rotana.net both in video and editorial formats
Involved in the overall user-experience and user-interface throughout inception to execution
• Laid out the strategy for Rotana’s social media presence (4th biggest FB page in MENA)
• Optimized our digital content offering to a friendlier search engine format
Lead development of media planning schedules that aligned with network opportunities and
client objectives for growth, profitability, and competitive market positioning.
Maintained client relationships with the goal of driving cooperative efforts in campaign
development and new business.
Lead the day-to-day sales process, from preparing proposals, campaign management &
optimization, to reporting based on campaign performance and metrics.
Identified and pursued new business opportunities.
Evaluated campaigns against market and competitor trends, adjusting to ensure optimal
performance.
Manage the programmatic seat (SSP & DSP) offerings of Rotana.net from set up to
implementation.
• Managed the communication between the digital department and external partners
• Generated weekly performance reports
• Managed KPI related data and reported findings to the sales and operations department
• Followed up on operational and managerial tasks with our external partners
• Liaised closely with Rotana’s Marketing department to improve monitoring and monetizing
• Set forth content guidelines in order to optimize traffic analytics data
• Set forth social media guidelines and best practices
• Part of the team that increased Rotana’s Facebook page likes from 6M to 9M in less than a year.
• Promoted to manager position within a few months under my capacity as
Senior Digital Content Executive
• Developing integrated marketing campaigns for all Rotana TV Channels, Radio, and Website.
• Planning and budgeting for marketing campaigns-Online and Offline.
• Liaised with the Digital Department to achieve our digital strategy
• Worked closely with the Digital Sales team on content propositions and online material
• Worked on several projects alongside the Digital Consultant on the website’s GUI, user journey, and ergonomic factors
• Supporting the senior marketing manager
• Monitoring competitor activities.
• Boosted engagement rates by leading social media campaigns
• Interfaced with the digital sales team and supported digital sales efforts
• Managing the production of marketing materials
• • Translate market category & brand objectives into country/channel category objectives in coordination with the sales team
• Implement and maintain the core range distribution by channel
• Responsible to conduct market visits in the country across all channels focusing on POP drivers, shelf life, and competitor activities. Based on shopper observation, recommend actionable in-store solutions within the trade channels.
• Networking between all departments on administration requirements and other inquiries.
• Preparing and coordinating events as well as following up with the corporate calendar.
• Coordinating meetings and preparing power point presentations.
• Attending all MBPC meetings - preparing agendas, taking minutes and making/distributing reports.
• Organizing/directing meetings for visitors while projecting a professional image.
• Responsible for launching a new product on campus, LAU
• Autonomously responsible for brand launch, development, and growth
• Playing lead role in choosing seasonal collections & restocking orders based on local market preferences and demands
• Implementing a comprehensive brand marketing strategy ensuring uniform brand identity throughout all customer contact points
• Developing and executing hit marketing campaigns through society events, billboards, magazines, social networking, and media
• Monitoring overall store ambience and image by ensuring quality in service, merchandising, window displays, and store organization
• Hiring & training sales personnel strategy, providing intensive customer service techniques and customer database management
• Suggesting possible areas for growth and expansion in relation to local customer demands
• Assessing general performance using detailed template rubrics on a monthly basis strategy
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