Regional Operations Manager
ASICS ASIA PTE LTD
Total years of experience :14 years, 10 Months
Managed and lead the key accounts for regional operations support, training/process implementation for business growth in South East Asia (Thailand, Philippines, Vietnam, Cambodia, Indonesia and Nepal). Reporting to the Retail Director and works with the operations and sales team to drive sales improvement and operational efficiency and consistency in the region.
Retail Operations Management
• Responsible for developing and expanding partner business for South East Asia (Thailand, Philippines, Vietnam, Cambodia, Indonesia, and Nepal), currently comprising of 30 stores with Annual turnover over S$ 6.25 M.
• Evaluated and lead all Distribution Partner Mono-Stores Retail Excellence and Operations through understanding, training, and rolling out of brand Operating procedures.
• Constantly work with individual distributor brand/retail manager to understand current on sight situation by evaluating country level processes to share and implement the best practices to improve store operations.
high levels of communication skills
interpersonal and
• Set up protocol, evaluation, and tracking format to ensure Partner stores are working towards the right business excellence and to enhance and incorporate all new and updated business strategy and operations skillset to Partner Stores.
• Reviewing Partner Store P&L and work closely with distributor on the profitability and action plan for business improvement.
• Formulated retail expansion strategy and define clear objective towards opening new stores.
• Proposed strategies, sales initiative and promotion plans towards Trade/Retail Marketing
calendar to increase sales efficiency.
• Ensure all Sales Updates, Sales Matrix, Sales Reporting from all Partners are true, and submission
is accurate at a timely manner.
• Conduct weekly reviews and set up month calls with distributor and respective counterparts to
understand situation and formulate action plans.
• Share summary reports within ASICS Retail team and respective counterparts towards, current,
existing and upcoming plans.
• Review on all ROS, Merchandising reporting and ensure assortment sell through, sell out and
inventory are in control and feedback to partners.
• 2020 2H showed +ve target achievement for Thailand, Cambodia (+18%) and Vietnam (+6%).
Merchandising Efficiency
• Worked closely with ASICS merchandising to ensure all Store Banding and Grading guidelines, are rolled out and implemented with the partners.
• Supported and push to partners in adopting all Merchandising Tiering assortment with ASICS Merchandising team to ensure such exercise are gaining the right foothold.
• Review on Monthly/Seasonal basis & make necessary adjustment and educate the partners on product contribution by SILO, ROS, reorder possibilities and liquidation plans.
• Review buy with merchandising team and make necessary proposals to partners to maximum alignment with the DTC seasonal plan and trade marketing plans.
Managed and lead the product management, operations, process implementation and took measures for business growth in multiple key accounts and regions for the brand. Reporting to the Managing Director, providing insight to key aspects of the business related to sales and market behavior in the region to drive execution of sales growth and expansion and sales improvement plans.
• Drive and deliver sales performance of assigned countries (partner management): Thailand, Guam and Sri Lanka (16 MBS, and 26 SIS with total turnover USD$13 Million), by managing key accounts product management, sell in objectives (Buy planning, pricing, range presentation, final OTB alignment vs internal forecast and order submission) and growth plan with agreed OTB forecast and business plan for each country.
• Implement processes which clearly communicate personal responsibility at all levels for achievement of key KPIs: wholesale targets, expected retail sales growth & operational KPIs.
• Influence partner business managers, buyers, VM and marketing on product planning to develop and enhance overall brand image in the regions through appropriate marketing campaigns and training programs for the frontline staff.
• Drive the achievement of the 5-year forecast for the key responsible territories through setting up goals and processes to ensure maximum productivity and enhanced brand image.
• Strategize and execute business plans by liaising with the partners to open productive stores at key locations and coordinates with the project team for the timely completion from initial store setup and opening.
• Coordinate with the legal team for contracts and negotiations on pricing and other terms towards the favor of the group.
• Hold regular key accounts meetings (internal and partner) to sales evaluation and improvement.
Responsible for Regional operations and overall business growth. Reporting to the Director & GM of International Business
• Improved sales performance and LFL growth of assigned Countries: India, Sri Lanka, Pakistan, Macau (self-owned), KSA and Travel Retail by managing sales KPIs and P&L in line with agreed business plan. Total of 55 stores and Business turnover over 50 USD Million Yearly, with additional responsibility for Europe, Africa, CIS, Latin America and Mongolia
• Managed self-owned Macau Business and P&L responsibility with S$ 9 M annual turnover.
• Took constant innovative measures for achievement of key KPIs: weekly/monthly sales targets,
conversion rates, QPR, ATV and wholesale targets by managing a team of 12 people.
• Strategize and execute business plans and coordinated with the project team for the timely
completion from initial store setup and opening.
• Creating and analyzing 5 yr sales plans to understand business feasibility coordinated with the
legal team for contracts and negotiations.
• Follow-up on timely store renovations and support new store set up.
• Hold regular key accounts meetings (internal and partner) to sales evaluation and improvement.
• Ensure selection and development of productive and high-performing store employees to meet
stores staffing requirements through close liaison and co-planning with HR function.
• Implemented measurable appraisal and incentive processes and develop and implements training to maximize sales potential.
• Plan promotion of staff relative to individual strengths to maximize business plan delivery.
• Implement best practices that stores adhere to brand layouts and corporate look.
• Spearheaded the travel retail project to expand globally. Yangon Airport retail store to be opened
in July 2016 at Yangon Airport, International projected to make USD 1 Million sales yearly.
• Negotiated with top travel retailers for opening at multiple international airports.
• Part of successful deal negotiation with DFS for the opening of CHARLES & KEITH at T- Galleria,
Singapore.
Analyzed and proposed to Armada owners multiple franchise brands from Europe, US and Asia in fashion retail and F&B.
• Created extensive business plans regarding opening, growth, marketing, revenues etc for Franchisor Brands aiming at establishing and repositioning them to capture substantial market share across GCC for the targeted age groups.
• Secured franchise business deals with international brands (Designer, Bridge, High street, Budget): ESCADA, Timeout, Linos Coffee, Pili Carrera, Abrorba, Ipekyol, Twist, Machka & NU: Lead the opening of 26 new stores of franchise brands in 2 years across GCC.
• Planning budget for Cortefiel, Timeout and Ipekyol yearly covering Sales budgets, pricing, marketing activities, range selection and inventory.
• Established financial planning for signoffs, then directing spend and income within the established P&L statements to maximize profits.
Head of design and product development
Senior executive design
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