Head of International Marketing
ThinkMarkets
Total years of experience :18 years, 3 Months
- Global marketing content & campaign strategies with customized execution for each territory to maximize ROI
- Managing global CRM initiatives - strategy, creation, design and broadcasting for all online and offline marketing executions & partnerships
- Product and go-to-market strategy for product launches including crypto, blockchain, web 3.0 and financial solutions
- Developed and executed all partnerships for media, influencers, agency, events and social
- Managed and guided brand agency & digital agencies - mentoring their approach with clear and actionable goals
- Managed complete brand partnership with Liverpool FC including season objectives, goals, reporting, measurement and partnership calendar
- Grew organic website visits by 41% and client satisfaction by 12% by creating and executing global brand and digital strategy of global website & app redesign and launch
- Developed cross-channel digital campaigns eclipsing engagement goals by over 48% across reviews, social & community channels
- Managing a team of over 55 members with complete end-to-end responsibility for marketing; including strategy, budgets, P&L, affiliate marketing goal setting & KPI measurements
- Worked with multiple stakeholders on new product development and go-to-market strategies increasing market share of 8% versus competition
- Led the complete ATL & BTL marketing project management including website re-launch, UX/UI customer journey development & critical path
- Analyzing customer & user data insights to measure performance & grow ROI, optimize spend with a variety of A/B testing initiatives & remarketing
- Grew the 'VIP' business of Deriv from 28% to 40% by setting up dedicated channel and affiliate marketing teams for high value clients
- End-to-end marketing & branding custodian for 8 off the top 10 gaming IP publishers overseeing launch for each digital, e-commerce, retail, social media, PR, influencers, media, sponsorship and multiple channel distribution partners across MENA
- Managed content and media for over 10 esports divisions for competitive esports tournaments
- Responsible for player coaching enhancements, localized & brand specific targeted content creation & events generating prize money of $1M and sponsorship revenue of $3M. Responsible for the entire P&L of $20M, encompassing all spend and revenue
- Developed pre-release, launch & post launch go-to-market plans including branding, digital customer acquisition and online & offline sales growing 'Day 1' revenue across channels by 16% in one year
- Conceptualized & launched the only loyalty app for gamers in the GCC region; achieving over 225, 000 downloads and 55, 000 MAUs in 14 months and revenue of $500K in the first year of operation
- Responsible to drive meaningful, actionable consumer insights, specialized research and surveys
- Activated over 20 brand campaigns across brands like Sony, Microsoft, Activision, Warner Brothers, 2K Games, Electronic Arts, Ubisoft & Sega
- Strategized & executed B2B & B2C digital campaigns for lead generation, direct customer acquisition, brand launches & promotions & product launches - generating a total revenue of over $15 million
- Enhanced customer experience and user journeys for brands via extensive digital & online audits for brands to generate incremental growth in business revenue
- Created innovative marketing campaigns, developed online presence, deployment of content management, engagement via digital media
- Led new customer acquisition & brand growth campaigns through SEM, SEO, content marketing, email marketing, retargeting & Facebook advertising
- Complete overhaul of communications architecture, email event triggers, newsletter communication & content to provide a multi-channel targeting approach
- Handled end to end P&L accountability for marketing, circulation and distribution budgets in excess of $10 million, across 40 brands
- Worked extensively with the content, product & technology teams to launch 40 apps for the brands, increasing online readership & subscription base
- Led database and data analytics activities to maximize B2B and B2C segment engagement
- Effectuated 200% revenue growth in worldwide magazine subscriptions in 2 years through successful marketing campaigns
, FL
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