Client Servicing / Planning Intern
TBWA\RAAD
Total years of experience :3 years, 9 Months
Job Responsibilities:
1. Supporting team members in the development of programs and new business pitches, for new and existing clients
2. Interpret, gain and communicate insights on the target audience and business issues
3. Contribute to brainstorming / story generation, group and team meetings, and the development / research of client programs
Clients: Dubai Shopping Festival / Dubai Tourism / Infinity / Emirates Group
Job Responsibilities:
1. Improved brainstorming effectiveness through design of a brainstorming gamebook in InDesign and iBooks Author
2. Proactively enriched culture through a proposal utilizing gamification to motivate employee productivity and agency efficiency
3. Built charismatic brands through shopper journey analysis, campaign development and execution
4. Clarified shopper purchasing behavior through market visit experiments
5. Increased pitch success ratio through engaging presentations, creatively articulating ideas, concepts and communication strategies
Clients: Coca-Cola / British American Tobacco / Unilever / Rani Float / Nahdi / Emirates Holidays / Castrol
Job Responsibilities:
1. Boosted sales revenue of existing dealer channel by 70% and added 8 new major accounts in 24 months
2. Streamlined procedures for reporting of sales figures and monthly marketing research to CEO in Japan
3. Improved customer awareness and consideration through development of promotional material from concept to finalized output
4. Reduced quotation and delivery time through development of a database system
Job Responsibilities:
1. Increased subscriber base for publications by researching new company accounts and individual senior management details
2. Reduced return subscriptions by contacting new and existing subscribers and updating records
3. Accelerated induction process by training new employees on the database system
4. Increased subscriber reach through addition of new subscribers into database system
Job Responsibilities:
1. Increased retail coverage from 1 location to 7, including a catering delivery service through careful sub-franchisee negotiation
2. Reduced sub-franchisee operating costs through assistance with promotional materials, staff hires, and market research
3. Drove awareness through Omni-channel seasonal campaigns and grand openings, reporting ROI directly to CEO and MD
4. Minimized HQ operating costs through aggressive supplier partnerships, freelancer and intern staff hires, and PR relationships
5. Diversified business through horizontal business expansion via catering business model and new product launches
Achieved a GPA of 2.65, while have been active in various extracurricular activities; including opening an art exhibit of private work, participating in basketball, soccer and track and field. Volunteered in community service activities with disabled people, and beatifying the community. Helped to organize various music concerts and parties. Also have had to transfer from 3 different universities due to personal issues which has brought a great deal of international exposure.