Gerard Boyadjian, Senior Research Manager

Gerard Boyadjian

Senior Research Manager

ipsos-stat

Location
United Arab Emirates - Dubai
Education
Master's degree, "Applied Mathematics and Statistics"
Experience
7 years, 2 months

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Work Experience

Total years of experience :7 years, 2 months

Senior Research Manager at ipsos-stat
  • United Arab Emirates - Dubai
  • February 2013 to June 2013

• Responsible for handling key clients and accounts across MENA region
• Working across specializations to service clients in: Healthcare - Beauty - Foods - Personal Care
• Direct and manage strategic research projects/studies, ensuring actionable insights are deliv-ered
• Deliver macro and micro level analysis to clients on key business questions/issues
• Champion research innovations & initiatives
• Build and maintain a strong and successful business relationship with key clients
• Maximize clients' knowledge of Ipsos and Ipsos’ specializations/products
• Organize, lead, and pitch strategic cross-specialization projects
• Motivate and support account servicing team
• Leading the process of developing, designing, and submitting strategic pitches and proposals
• Achieve budgeted revenue targets

Regional Research Manager, MENA at ARLA FOODS amba
  • United Arab Emirates - Dubai
  • March 2009 to January 2013

ARLA FOODS amba
Position: REGIONAL RESEARCH MANAGER, MENA
Period: March 2009 -> present
Regional Research Manager, head-quartered in Dubai within the regional category & brand management team.
Responsibilities include:
• Overseeing the design and implementation all consumer based research projects from setup to data gathering and analysis, these include: o Brand Tracking
o Product/Recipe Tests
o Price Elasticities
o Usage & Attitude Surveys
o Shopper Surveys
o And various Quantitative/Qualitative ad-hoc projects

• Generate insights & recommendations not only 'reports'
• Analyze and present findings to all marketing teams in regional HQ and local markets
• Following up on actions and activities based on research findings and optimize the utility of research reports in the business teams
• Analyze retail audit reports and disperse within local markets on performance of brands, in terms of volumes, value in market, distribution and other key parameters
• Gather market intelligence data on competition, new products, market potential and various other information that are essential for developing the Arla business in the Middle East and North African markets

• Successfully aligned all research based reports across markets and made a unified reporting system in accordange with "Best Research Practice" at Arla
• Ensuring global alignment with Arla "Marketing Excellence" unit as well to enable cross-region readings for the top tier management in the organization on key KPIs and other vital metrics

Notable Contributions
• Oversaw and jointly moderated category segmentation workshop in collaboration with Kantar Retail UK
• Effectively segmenting the Cheese, Cream, and Milk categories in MENA
• Validating category trees (shopper purchase hierarchies) as well as consumer drivers in key markets of MENA; KSA, UAE, Leb, and Kuwait
• Constructed and maintained a Research Library/database for the MENA organization

Branch Manager, Dubai at Pan Arab Research Center (PARC)
  • United Arab Emirates - Dubai
  • April 2006 to January 2009

Managed a team of 11 research executives as the head of the Consumer Research Department, and suc-cessfully headed the Dubai branch as an acting branch manager in charge.

Key duties and accomplishments:
Analyze data and generate insightful reports for clients
Train research staff on norms in statistics and market research
Setup and attend client meetings for existing and potential clients, to answer business needs and generate research work for the Dubai branch
Liaise between different departments, Media Research, Qualitative, Processing to ensure smooth write-ups and optimal reporting
Costing and proposal write-up for bids and pitches
·Using statistical software packages to read raw data and produce charts, reports; such as SPSS, SAS
Heading the branch = liability towards funding/sourcing business

Education

Master's degree, "Applied Mathematics and Statistics"
  • at Lebanese State University
  • May 2005

MASTER OF SCIENCES September 2001 - May 2005 Earned a 'Maitrise de Science' in "Applied Mathematics and Statistics" from the Lebanese State University, Faculty of Sciences, Mathematics branch

Specialties & Skills

Presenter
Quantitative Research
Qualitative Research
Marketing Research
Budget Management
DATABASE
MARKETING
METRICS
NEW PRODUCTS
QUANTITATIVE
QUALITATIVE

Languages

Arabic
Expert
Armenian
Expert
English
Expert

Hobbies

  • Cooking