Chief Marketing Officer/Country Group Head/ Managing Director
NAIJ.COM MEDIA LIMITED (PUBLISHERS OF LEGIT.NG)
Total years of experience :16 years, 2 Months
In consecutive roles, managed the newsroom via the editor-in-chief and heads of desks for various teams responsible for aggregating and generating content. Identified organisational needs and executed campaign strategies while consistently exceeding goals, building relationships, and supporting superior customer experiences. Developed contract agreements and media strategies with advertising agencies, while supervising media purchasing from direct advertisers and ad networks on a local and worldwide level. Analysed customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies. Managed overall finance and administrative operations with a keen focus on increasing profit margins. Established strategic relationships with local and worldwide advertising agencies, as well as directed advertisers. Provided regular communication to key stakeholders for informed decision-making. Led advertising campaigns that generate positive returns on investment (ROI) include: successful ad, public relations, and social media campaigns; service level agreements (SLAs); media purchase orders (MPOs); competitive intelligence (ATL, BTL; online and TTL); and campaign asset production and deployment.
Key Contributions:
● Earned several local and international awards in recognition of the successful business.
● Legit.ng became the number 1 online news platform for over five consecutive years.
● Achieved ROIs of up to 30% YoY on campaign deployments across Legit.ng desktop/mobile web/mobile app and social media.
● Reviewed financial reporting for tax, accounts receivable, and profit and loss in liaison with finance department and consultants that was later updated on QuickBooks.
● Fostered robust relationships with public sector organisations and other government and licensing bodies to keep the company going.
Managed overall sales process, from lead generation to strategy presentation through business acquisition and account management. Created and expanded a customer base in the advertising sector. Facilitated negotiations and terms of sales/service agreements. Directed overall business development activities, including staff recruitment and training, budget development, cost control, and process improvement. Led the planning and execution of sales plans while consistently delivering on time, within budget, and under established KPIs aimed at enhancing ROI. Engaged with key decision-makers.
Key Contributions:
● Established and maintained strong business relationships with local and international direct advertisers, advertising agencies and advertising networks.
● Determined customer-specific requirements and delivered effective solutions to enhance customer satisfaction and retention.
Developed innovative strategies to accomplish the company's marketing plan and boost long-term profitability. Identified the IT business backlog and implemented efficient solutions to fulfil business needs. Designed a price structure to strike a balance between the IT firm's and the customer's goals. Collected data from client’s portfolio to ascertain customer needs analysis on a regular basis. Identified and pursued valuable business leads to generate new company revenue streams. Engaged with customers' business support teams and IT professionals to align project goals with their business strategy and identify project milestones.
Key Contributions:
● Worked for the firm for 15 months and increased customer account activations by approximately 20%.
● In the first 18 months, 60% of the company's customer portfolio used our in-house consulting services, up from less than 1% in the prior period.
● In the first 20 months with the firm, retainerships climbed up to 58%.
● Within the first 23 months, clients acquired around 60% of the company's IT Business Solutions.
Analysed employees' ability levels to help implement new procedures and increase staff knowledge as a newbie in the business. Created training strategies, budgets, and curricula for divisions across the bank, with a particular emphasis on fostering a culture of mentoring talent throughout their career. Identified the need for employee training and devised a cost-effective solution in light of a declining training budget. Implemented a system for delivering e-learning to various work classes and positions. This procedure and accumulated sufficient information to influence my future job path.
Key Contribution:
● Led the implementation of e-learning and established UBA as the first bank in Nigeria to do employee training online at the time through the successful implementation of the Learning Management System.
Second Class Upper Division
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