PR executive
Vietnam Kirin Beverage Co., Ltd.
Total years of experience :8 years, 7 months
- Media Relations - Strategically planned and built relationship with targeted media (15 TV, print and online channels).
- Brand Launching PR Campaign - Implemented PR campaign to promote the new category of Ice+ brand (Enhanced Water) and product benefits, reached 20 million persons.
- Press Conference - Organized Press Conference for Ice+ launching, achieved 30 news coverage.
- Internet Marketing Campaign - Implemented Ice+ Online Photo Contest to increase awareness of Ice+, reached 400 million persons nationally, attracted 8, 247 participants and boosted product website visit from 4, 608/month to 461, 786/month.
- Corporate Identity Management - Created and managed company brochure, booklet and communication materials, corporate website and product microsite (www.kirin.com.vn).
- Human Resource Management - Strategically planned and managed Talent Management (Human Resource) of AIESEC Vietnam, resulted in 150% membership growth, 85% retention rate; successfully adapted Talent Management process from AIESEC International to 5 local committees throughout Vietnam.
- Recruitment - Organized 2 nation-wide recruitment campaign; standardized the competency-based recruitment process throughout 5 local committees, including 4 rounds: application form screening, assessment center, test, interview.
- Training - Facilitated soft-skill workshops (leadership and management skills, training skills, team building...) to student members; coached local leaders Talent Management process execution; delivered training sessions at National Conferences of 120-180 Vietnamese and International delegates.
- Event Management - Planned and managed contents development, logistical preparation of 3 national conferences, each from 120 to 180 Vietnamese and International delegates; Organized 2 networking events of 30 Japanese companies in HCMC.
- Marketing - Organized 2 nation-wide marketing campaign to promote AIESEC membership opportunities and Global Work-Abroad Exchange Program that reached 40, 000 students of 28 universities in HCMC and Hanoi, resulted in 2, 000 application forms.
- Business Development - Initiated and managed partnership with Japanese companies (APEX, Brainworks, Jesco, Vitalify, Flagship…)
- Promoted Canon products at environmental exhibitions
- Assisted Environmental Quality Inspection to Canon factories
- Created Environmental Quality Assurance Reports
- Translation and Interpreting
- Promoted Business Courses delivered by JICA experts to Vietnamese entrepreneurs
- Managed events and delivered customer service
- Translation and Interpreting