President
ARASCO
Total years of experience :22 years, 6 months
Formed 25 years ago, ARASCO has grown steadily to become a prominent multi-business Saudi company with annual revenue of $1B and a workforce of 2, 000 professionals focused on fulfilling the company’s noble mission of supporting food security in a sustainable way in the MENA region with particular emphasis on Saudi Arabia.
To fulfill its mission, ARASCO operates along the food value chain with a synergistic 6 Strategic Business Units (SBU) that consist of animal feed milling, corn refining, poultry production and marketing, farm inputs and services, logistical services and testing, inspection and certification services (TIC).
I work as President of IDAC which is the 6th SBU that enables the food industry in MENA region to provide high quality safe food for everyone by offering full scope of Testing, Inspection and Certification services all over the food value chain of manufacturers, retailers and restaurants.
Achievements:
• Building the 5 years business strategy which includes business plan and budget.
• Successful communication, awareness and organizational alignment to support the strategy.
• Successful implementation of change management through transformation program.
• Successful creation of new segmentations in the market.
• Successful development of solutions that meets customer needs in each segment which leads to shift from commodity business (testing) into value added services.
• Execution premium through successful implementation of Balanced Score Card to measure and monitor the execution of the strategy.
• 40% growth of revenue for the first year.
El Seif Development Company is the largest supplier of Healthcare Equipment in the Middle East. It has almost 45 % market share with total revenue of 1 Billion Saudi Riyal.
The company has several joint ventures with US and European companies in health care industry such as General Electric Healthcare, Varian Medical Systems, Beckman Coulter and so many others.
I am responsible about managing the operation of the company, P&L as well as growing the sales and market shares in the market of Saudi Arabia plus the business development.
Achievements:
• Developed the Corporate P&L, grew Revenue by 52%, increased Gross Margins to 50% and increased Backlog by 381% in the first 10 months.
• Recruited Key Managers, including finance Manager and Business Development Manager and ramped Clinical Operations team by 125% in preparation for accelerated business growth.
• Developed long and short-range strategic plans, key corporate initiatives and operational policies.
• Managed to grow the laboratories business 50 % through creating new segmentations in the market. That shifts the business model from distribution agreement to a joint venture between Beckman Coulter and ESD.
• Managed to build business cases in MOH & other key customers to highlight the radiotherapy. That leaded to 50% growth of the business of Varian Medical Systems.
• Built Professional Services into a P&L driven business unit that increased revenues in 3 business units from $19M to $ 30M in 2 years and increased net service margins to 65%.
• Facilitated integration of 3 corporate acquisitions and 4 new agencies.
• Increased customer satisfaction to #1 in the industry over market competitors, driving increased product sales.
• New business developments which expand portfolio to cover more areas of healthcare business.
• Breakthroughs in building strategic customers relations.
• Member of the Board of Directors.
GE Healthcare is one of 6 units of GE Corporate. GE Corporate is 1.5 billion $ sales average per year in Kingdom of Saudi Arabia.
As a Country Sales & Marketing Manager, I am responsible for sales and marketing of GE Healthcare Technologies Ultrasound business in the Kingdom of Saudi Arabia including Service Contracts and Projects executions all over the country.
Achievements:
• Restructured a division experiencing hyper-growth. Market share increased 20% and revenue by $ 6M.
• Improved efficiency by 100% in revenue per employee through process improvement.
• Developing training programs, managing application support, pushing service delivery, all were important parts of developing GE Image & differentiating GE from competition.
• A Highly valued member in MEA team
As a Country Sales Manager, I am responsible for setting the marketing and sales team organization, sales strategies and price targets. However, planning the business growth and P&L analysis is the main task of my business rule including in-direct sales channels.
Achievements:
• $ 5 millions sales for Ultrasound Systems and Accessories
• Breakthrough in Digital 4D Medical Ultrasound Systems
As a Sales Engineer, I was responsible for creating new customer accounts, maintaining all existing accounts relationships, responding the technical and commercial requests of government and private Tenders.
Achievements:
• US$ 3.3 millions sales as 150% from target.
• Breakthrough in remote areas accounts.
In Clinical Engineering Department, I had my internship working as trainee service engineer. Through this internship, I did rotations in the all hospital departments which allowed me to learn about the different models of medical equipment, theory of operation, purposes, users, stages of development, suppliers and service/technical.
In addition to that, I attended several courses in technical for medical equipment.
