Hala Adra

• Screening, identifying, and analysing new investment opportunities. Support IMKAN Group companies in analysing assets and projects, lead in sourcing, negotiations and closing of transactions to enhance Group’s revenue and profitability.
• Responsible for finding potential business alliances, joint ventures, mergers, and diversification of business into other revenue streams.
• Working closely with the Legal Department to initiate and close Joint Ventures Deals, LOIs and Management Agreements with the operators, and other key joint ventures and partnership agreements.
• Managing key internal and external stakeholders’ requirements, including hotel operators, potential investors, and IMKAN subsidiaries, business units, support services and senior management.
• Creating and implementing investment strategies that align with the company's goals and objectives. This involves analysing market trends, identifying potential investment opportunities, and assessing risk.
• Conducting market research to identify trends and opportunities in the real estate market. This involves analysing data on property values, rental rates, and economic indicators to identify potential investment opportunities.
• Prepare reports and presentations to communicate investment strategies, performance, and opportunities to senior management and investors.
• The development and execution of IMKAN's Long range plan, this includes IMKAN, its subsidiaries (in UAE and outside UAE) along with the cascading of the company’s key objectives and initiatives to each department and operational unit and reporting achievements and updates of initiatives and
KPIs achievements to senior management.
• Developing/ updating the company’s Departmental policies and procedures and authority matrices (Currently in the process of planning its automation through ERP)

• Business transformation and portfolio restructuring - Formation of 5 years turnaround plan and following up on the execution of key initiatives and KPIs.
• Worked with the Strategy Development head on centralizing the Business Development Department (processes, policies, portal, and dashboards) to cater for the whole group as a “One Stop Shop” and act as a catalyst for cross-selling between companies.
• Reviewed and developed business development plan for each Business Unit to ensure revenue and profitability targets’ achievement.
• Worked as a PMO for offshoring some of the key functions of CPC’s Business Units - in order to decrease operating costs-Participated in the budgeting exercise and financial restructuring (as part of the whole transformation plan for the company)

- Conducted Macro and Micro economic analysis in addition to market trends and opportunities’ assessment studies and developing UBT Strategy 2023 in accordance with Saudi Vision 2030
- Managing strategy development and cascading it to different colleges, deanships, and departments
- Reporting strategy implementation updates including Strategic initiatives, and Key Performance Indicators (KPIs) updates & reporting it to senior management
- Automating progress updates through Oracle system
- Active committee member for policies and procedures update across the university

Key Achievements:

- Set up the new strategy department and successfully developed a three years strategy document for Barari including key initiatives and objectives (A first to the organization)
- Conducted various research studies, Macro and Micro economic analysis in addition to market trends and opportunities’ assessment studies
- Cascaded strategic objectives of the organization to each operational unit and support services function department through the utilization of the Balanced Scorecard (BSC) as a main tool to monitor organizational performance against strategic goals
- Monthly reporting/presentation to CEO on initiatives and KPIs updates, and strategy implementation progress at department and organizational level
- Updated the organizational structure and departmental structure according to business needs
- Developed customized policies and procedures, and authority matrixes for each department/ unit (A first for the organization)
- Developed Marketing Strategy and Branding, including websites, logos, brochures for the Holding Company of Barari (Mawarid Holding) and all of its subsidiaries

Key Achievements:
- Worked closely with the CEO to develop the next 5 years’ strategy for our automotive businesses
- Prepared various internal and external analysis that helped the CEO and management in the decision making process this includes the monthly stock analysis, monthly customer & service Satisfaction analysis, monthly financial analysis: P&L- Profit & Loss analysis (budget variance analysis), market Research and financial feasibilities for planned projects or expansion, market trends and opportunities, in addition to the studies and reports on critical issues (including benchmarks, costs analysis, etc…)
- Conducted HR benchmark analysis for the automotive business. This study and analysis have helped us in ranking our company in terms of salary packages amongst other automotive businesses. And the GAP analysis helped us to draw new action plans to improve some of the areas in HR and career planning and development

Key achievements:
- At a time where strategy department was new to the group, I have successfully worked on developing 5 years strategy for the group and cascading the organizational mission and objectives to each business units and shared services unit
- Conducted various training sessions and workshops to Departments’ heads and managers on Strategy, BSC, and Service Level Agreements (SLAs)
- Reviewed and updated the organization’s policies and procedures
- Active committee member for the submission committee for SKEA (Sheikh Khalifa Excellence Award), which EMC (Emirates Motor Company) of Al Fahim Group have won in Quarter 2, 2013 and Eastern Motors have won in November 2014

Problem Solving and Analysis
- Lead the development and implementation of a 3 years corporate Strategy for a leading private company in Dubai. The project included setting Key Performance Indicators (KPIs) and Strategic Initiatives for each function.
- Studied SME (Small and Medium Enterprise) sector and companies in Dubai, which helped us in formulating SME definition for Dubai
- Executed an Employee Satisfaction Survey to a governmental institution in Abu Dhabi
- Identified, and defined Strategy map, BSC and KPIs (Key Performance Indicators) for a private company in Dubai
Team Skills and people Management
- Led and motivated a team of 6 researchers for 4 months to conduct a survey on Dubai SMEs. This was essential to further understand SME sector and to draw common parameters on micro, small and medium enterprises in the country. The survey has covered 300 companies in Dubai
- Was titled as best performance of the year in D&B’s research and advisory services department
Business Development and Customer Relationship Management
- Managed client relationship as a key contact
- Was able to align and manage various stakeholders’ expectations
- Encouraged one of our major clients in extending our services to include more strategy related activities

• Executed a market and feasibility study for cooling gases project in the UAE
• Contributed in setting the strategy map (SM), Key performance Indicators (KPIs), and BSC for a financial institution in Dubai
• Worked on a detailed business plan for a personal care business in UAE
• Evaluated and updated Group Strategy and provided the client with a detailed improvement plan
• Carried out a market study for GRC (Glass-Fiber Reinforced Concrete) in the UAE
• Completed a market and feasibility study for personal care products in the UAE
• Formulated strategy and building the profile for a real estate company in the UAE
• Carried out a marketing strategy for an entertainment center in Abu Dhabi

• Built and kept a standing relationship with various accounts
• Presented the company’s latest services and solutions to clients
• Promoted the company and its services though the preparation and execution of proper marketing and sales plans
• Followed up on the execution of the approved sales and marketing plans

• Identified, pursued and closed on various deals by focusing on potential customers base, knowing buyer’s needs, identifying obstacles, accurate forecasting and tracking the sales process

Trained in sales of insurance policies, including familiarization with all aspects of life insurance provided to individuals according to their background and requirements, training on being an aggressive sales executive (organizing sales and customer approach, structuring and closing deals, etc…).

Trained in marketing of banking products. Job duties included familiarization with the bank’s major functions, departments, products and services such as credit cards, loans, accounts and accounts openings, money transfers, record and bookkeeping, monitoring customers’ behavior score, and adding new listed companies to the system.