hanna Yacoub, Sales & Marketing Manager

hanna Yacoub

Sales & Marketing Manager

Glow'n Co. W.L.L

Location
Qatar
Education
Bachelor's degree, management and finance & banking
Experience
21 years, 4 Months

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Work Experience

Total years of experience :21 years, 4 Months

Sales & Marketing Manager at Glow'n Co. W.L.L
  • Qatar - Doha
  • My current job since February 2012

Main Responsibilities:
• Maintain a business portfolio.
• Advertising, events/exhibitions, marketing and e-marketing campaigns
• Define overall sales strategy for products and markets
• Identify opportunities for growth, formulate business expansion strategies and support business development
• Direct and coordinate marketing strategy formulation, implementation and monitoring of long term and short term marketing plans
• Lead and manage key accounts to ensure increased revenue & customer satisfaction
• Manage clients & dealers through regular meetings
• Analyze market trends in related industries and identify potential brand partners
• Lead & direct customer satisfaction metrics, programs & policies, including warranties and replacements
• Ensure attraction, retention and skill development of sales and marketing team to create a high performing talent pool

Main Achievements:
• Increase customer data base by attracting big accounts such as Four Seasons H hotel, W Hotels & Residents, Katara, HDC, Intercontinental Hotel -DOHA, Qatari Diyar (QD), ooredoo, Museum of Islamic arts and Sheraton Doha Hotel.
• Organize & Sponsored successful events such as Earth Hour unplugged at Aspire Park 2012, Fauchon Grand opening 2013, and Barwa Bank Elite Banking services launch at MIA.
• Monitor Company online store sales and increase its usage by 37% since Feb 2012.
• Run successful E-Marketing Campaign through social networks.

Branch Manager at Arab Bank
  • Qatar - Doha
  • September 2010 to February 2012

Prior to the opening of Rayyan Branch in April 2010, I was assigned to monitor the branch layout,
Implement QCB polices and regulations, Hire the staff, test all the systems and send reports to
head office.

Main responsibilities
• Developing a business plan for the branch in line with Retail Management objectives and full
coordination with Retail Head & continuous follow up of its implementation to ensure achieving the
goals.
• Achieving branch sales & service quality targets as per the annual budget set & agreed with Retail
Banking Management.
• Ensuring all operational control are implemented in the branch as per BOM (custodianship,
authorization….).
• Ensuring the branch’s staff are adhering to the bank’s polices and procedures.
• Communicate with Head office in Jordan and send monthly reports.
• Training new staff joining retail banking on subjects assigned by Retail head and HR manager.
• Conduct weekly visits to attract new payroll and increase the branch customers’ data base.
• Provides a superior level of customer relations and promotes the sales and service culture
through coaching, guidance and staff motivation.
• Participates in community affairs to increase the Bank's visibility and to enhance new and existing
business opportunities

Achievements
• Achieved an acceptable rating on audits reports for two years in a row.
• Increased salary transfer accounts volume by 400% in 2011 compared to 2010 by attracting big
companies' payrolls to the branch such as Swissboring, SEG middle east, Al Manhal Water
Factory, and Texas A&M (Qatar Foundation).
• Increased Branch loans portfolio by 120% in 2011 compared to 2010.
• Managed team of 20 staff assigned to complete the implementation of Credit Bureau project, also
monitored and audited the reports before the final submission to Qatar Central Bank.

Career Development within Arab bank at Arab Bank
  • Qatar - Doha
  • October 2003 to September 2010

Senior Relationship officer, January 1, 2008 - Sep 4th, 2010
• Customer Relationship officer, February 21, 2005 -December 31, 2007
• Customer Information officer, October 21, 2003 -February 20.2005

Achievements
• Ranked 3RD place in sales on the annual appraisal within Arab bank Gulf, Middle East and North
Africa branches, December 2007.
• Graded as EE (Exceed Expectations) on the yearly appraisal for the past 4 years working with
Arab Bank.
• Awarded Four times through Arab bank quality program.
• Best service quality performer Aug, 2007’’
• Awarded a grade (A+) the highest grade awarded by Arab Bank in service quality monthly
monitor " May 2005
• Awarded a grade (B+) in service quality ghost shopper program “ December, 2004
• Best employee of the month March, 2004”
• Achieved the highest credit card sales volume for year 2004.
• Made an Arab bank worldwide record by booking 2.5 million USD as individual sales volume in
one month, Aug 2006.

Marketing Officer at Canada international IEE Inc
  • Jordan
  • July 2002 to April 2003

Market the new branch in Jordan.
• Attract local and international universities, colleges, and schools to participate in the annual
education exhibitions.
• Convince new companies to sponsor events held by Canada Inte’l IEE.

Education

Bachelor's degree, management and finance & banking
  • at YARMOUK UNIVERSITY
  • April 2003

management, Bachelor(BSc/BA), GPA 2.8/4

Specialties & Skills

Sales Targets
Branch Banking
Retail Banking
Achieving Targets
Plan Implementation
Microsoft Office software & the Internet- Expert

Languages

Arabic
Expert
English
Expert

Training and Certifications

Advanced customer relationship management July 4, 2005. (Certificate)
Date Attended:
July 2005
Valid Until:
July 2005
Compliance Management October, 2010 (Certificate)
Date Attended:
October 2010
Valid Until:
October 2010
Sales Management May 26,2008 (Certificate)
Date Attended:
May 2008
Valid Until:
May 2008