Hasan AbuBaker, Brand Manager

Hasan AbuBaker

Brand Manager

toy triangle

Location
Saudi Arabia - Jeddah
Education
Bachelor's degree, business administration
Experience
23 years, 2 months

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Work Experience

Total years of experience :23 years, 2 months

Brand Manager at toy triangle
  • Saudi Arabia - Jeddah
  • My current job since November 2016

 Making appropriate plans related to promoting the company's products or services.
 Develop marketing plans to increase awareness and knowledge of the brand.
 Develop and implement marketing plans, follow-up and correct errors in order to reduce deviations to a minimum.
 Enhance the company's ability to compete in the market and maintain the company's position.
 Build & Monitor the marketing budget & A&P.
 Update product prices to align with the company's long-term goals.
 Ensure brand quality in marketing channels.
 Hiring and following up on various advertising agencies.
 Design advertising campaigns for new products/services.
 Coordination between production line and marketing objectives.

Brand Manager at Radwa International Trading
  • Saudi Arabia - Jeddah
  • October 2015 to November 2016

 Marketing plan for various products
 Managing the entire product line life cycle from strategic planning to tactical activities
 Responsible for reviewing product data to ensure that the field force is kept up
 Development of the annual marketing plan and for controlling advertising, promotion and sales aids in accordance with the annual marketing plan.
 Study the market needs for any new items before approval
 Mange the stock exchange
 Responsible for preparing product forecasts, and constantly monitoring inventory levels held at central and interstate warehouses
 Forcing the sales department to achieve the target
 Follow up the marketing plan with regional sales manger
 Liaise with the advertising agency regarding the product campaign including journal advertising, direct mail and conferences.
 Manage and approve the Forecast

Brand Manager at Mohammad Bawazeri for trading
  • Saudi Arabia - Jeddah
  • January 2015 to September 2015

 Marketing plan for various products
 Managing the entire product line life cycle from strategic planning to tactical activities
 Responsible for reviewing product data to ensure that the field force is kept up
 Development of the annual marketing plan and for controlling advertising, promotion and sales aids in accordance with the annual marketing plan.
 Study the market needs for any new items before approval
 Mange the stock exchange
 Responsible for preparing product forecasts, and constantly monitoring inventory levels held at central and interstate warehouses
 Forcing the sales department to achieve the target
 Follow up the marketing plan with regional sales manger
 Liaise with the advertising agency regarding the product campaign including journal advertising, direct mail and conferences.
 Manage and approve the Forecast

Key Account Marketing Manager at cobone.com
  • Saudi Arabia - Jeddah
  • December 2009 to August 2014

 Building strong account relationships and deep understanding of each accounts business performance
 Obtain and maintain excellent market awareness of competitor landscape, market trends and consumers
 Provide accounts with detailed forecasting, sales trend information and general market analysis to ensure mutually beneficial growth is acheived
 Manage seasonal and in-season order process to ensure accuracy as well prompt feedback of any potential issues
 Ensure that accounts customer service teams are fully supported with brand training to maximise sales and quality of shopping experience experience
 Work collaboratively with finance, credit control and operations to ensure that orders are acheived in full and on-time whilst protecting the credit position of the brand
 Share and educate other in-brand teams in regard to retailer needs, performance, delivery status and any other key information
 Prepare internal reports for management and other key account managers to ensure awareness of results, challenges and any supporting business needs with the other all objective of driving sales and profit

Product Manager (Consumer Food Division) at Arabian Trading Supplies
  • Saudi Arabia - Jeddah
  • February 2004 to July 2009

 Marketing plan for various products
 Managing the entire product line life cycle from strategic planning to tactical activities
 Responsible for reviewing product data to ensure that the field force is kept up
 Development of the annual marketing plan and for controlling advertising, promotion and sales aids in accordance with the annual marketing plan.
 Study the market needs for any new items before approval
 Mange the stock exchange
 Responsible for preparing product forecasts, and constantly monitoring inventory levels held at central and interstate warehouses
 Forcing the sales department to achieve the target
 Follow up the marketing plan with regional sales manger
 Liaise with the advertising agency regarding the product campaign including journal advertising, direct mail and conferences.

Education

Bachelor's degree, business administration
  • at Jerash University
  • March 2000

Specialties & Skills

Marketing Mix
Plan Execution
Managing Budget
Marketing
Planing
MIC OFFICE
managements/ planing/operation

Languages

English
Expert

Training and Certifications

• Self-Management (Training)
Training Institute:
Human Resources Development Fund
E-Marketing with the lowest costs from (Training)
Training Institute:
Monsha'at
Date Attended:
April 2020