Hassan Fahmi, Associate Marketing Director

Hassan Fahmi

Associate Marketing Director

Juhayna Food Industries

Location
Egypt - Cairo
Education
Bachelor's degree, Construction Engineering
Experience
17 years, 8 months

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Work Experience

Total years of experience :17 years, 8 months

Associate Marketing Director at Juhayna Food Industries
  • Egypt - Cairo
  • March 2009 to August 2011

• Directing all marketing activities for categories generating sales of over 1 Billion LE (from Mar ’09 to Oct ’10: Milk and Juice categories, from Oct ’10 till present: Milk and Creams categories), reporting directly to the GM then CEO, with a team of 7 people reporting into me.
• Setting the strategic vision, planning, and direction and optimizing the brand portfolios for my categories and leading the implementation of this vision in a manner that maximizes revenues and profits.
• Leading the launch and re-launch marketing plans of the different brands with full oversight from idea incubation stages to execution to final delivery of results.
• Leading the demand planning and forecasting cycles with the collaboration of the sales and supply chain teams.
• Hiring, coaching, and leading a capable team of marketing professionals to deliver results with excellence.

Marketing and PR Director at Pharos Holding for Financial Investments
  • Egypt - Cairo
  • June 2008 to March 2009

• Overall responsibility for setting the brand image and brand identity of Pharos amongst its target customers.
• Developing marketing strategies for new product launches to the target customers (new funds, retail branch launches, online trading, etc…).
• General public relations activities with the objective of raising the profile and image of the firm.
• Launching the corporate and online trading websites.

Director of Communication at Americana Group (Kuwait Food Company)
  • Egypt - Cairo
  • September 2004 to June 2008

Regional responsibility for the Group’s communication and advertising stewardship (brands include: KFC, Hardee’s, Americana Meat, Lion, Americana Cake, California Garden, Koki, and others). I worked with the brand marketing teams to formulate a suitable positioning for each brand, and was completely involved in developing each advertising campaign from A to Z. I was further responsible for the group's media, production, and corporate communications.

Marketing Manager at Founoon (Arab Company for Arts and Publishing)
  • Egypt - Cairo
  • July 2001 to March 2003

• Devised and launched the “Moulid ya Cinema” program - a cinema “roadshow” event that moves across rural towns with the aim of penetrating new markets that do not have access to cinemas. Event was successful and mostly sold-out across 10 rural towns.
• Formulated marketing plans for new film releases. This included outdoor and press advertising campaigns, trailers, and PR campaigns. Examples of films launched: “Moaten, Mokhber, we Haramy” and “Sahar El Layaley”.
• Initiated the DVD release program of the films owned by the company.
• Initiated the music compilation release program for the music back catalog of the company.
• Led the development of the brand identity guidelines for the corporation

Producer at Final Cut Film Production
  • Egypt - Cairo
  • November 1998 to June 2001

Responsible for leading Final Cut's productions (TV ads and documentaries) and managing the company's work force (around 20 people). Main achievements were:
• Led Final Cut to record years in business (an average 25% growth in turn over).
• Generated business from international clients (GCC business through PR visits, and international business through web marketing).
• Led the marketing and publicity campaign for "Africano" (a blockbuster starring Ahmed EL Sakka).
• Leading and managing crew and office employees

Brand Manager & Advertising Production Manager at Procter & Gamble Arabia
  • Saudi Arabia - Jeddah
  • September 1993 to November 1998

Brand Manager:
Complete responsibility for my brands' brand management, which includes positioning, analysis, market research, marketing budgets, and promotional plans.

Advertising Production Manager:
Responsible for the Advertising Production process within P&G (storyboard phase until the on-line) in terms of both quality and cost elements.

Education

Bachelor's degree, Construction Engineering
  • at American University in Cairo
  • June 1993

- Placed on Dean's list of high honors. - Minor of Business Administration - President of "Egypt My Love" Club - Member of the Debating Team

High school or equivalent, Science
  • at Seddik Secondary School - Kuwait
  • June 1987

- Amongst the top 20 students across the whole country.

Specialties & Skills

Production
Science
Marketing
Online Trading
Strategic Thinking
Leadership
Team building and Motivating

Languages

English
Expert
Arabic
Expert