hassan naja

• Deliver periodical as well as annual National DS targets and growth objectives
• Support achieving the annual National channel KPI’s (Stock covers, off take....etc)
• Execute channel/operational development initiatives.
• Ensure adequate focus on improving outputs within the existing base of outlets through weekly trade visits.
• Ensure optimal relationship with all accounts & visit frequently Top WS accounts
• Developed a sustainable Independent Van loyalty program to increase TT distribution.
• Analyse the PDS reports on a weekly basis and take the necessary actions aimed at Incremental off take.
• Keep track of competitive activity and report it on a monthly basis
• Develop ATS sales team through their involvement in a number of projects in the channel and through ensuring the
delivery of their training plan.
• Manage National POSM allocation and ensure placement within agreed guidelines
• Develop and execute quarterly Local Activity and trade marketing initiatives.

• Manage the consumer division brands with focus on: Santé Foods, Global Brands and OTC products.
• Manage distributor relation across 13 countries.
• Manage 30 plus suppliers across different geographies.
• Manage a full team of supporting functions from Marketing, Trade Marketing, Finance and Supply Chain.
• Responsible for key figures from IMS and Ex-factory.
• Responsible for P&L management.
• Allocate budgets across functions.
• Responsible for assigning new territories with new distributors.
• Advise CEO on strategic priorities and opportunities.
• Lead Santé foods development and portfolio expansion.
• Responsible for People development.

• Manage the development of key brands: Humana, santé foods, dare foods, Enjoy Life.
• Developed Online, CRM and CSR platforms for all brands.
• Negotiate and finalize annual contracts, promotional calendar and country specific promotions.
• Dealing with multiple agencies to optimize workflow and costing.
• Create and propose the region's brand marketing strategies and work with agencies to build the brand architecture for the company brand portfolio.
• Lead & build a total marketing organization across a team, brands and categories to drive the total portfolio growth.
• Develop strategic brand plans within allocated budgets in order to achieve annual and long-term marketing, market shares and sales brand targets for the MENA region.
• Recommend and implement innovative solutions, ideas, processes, and marketing strategies and activities which will further grow develop the brand portfolio.
• Advise VP for additions for the portfolio through accurate evaluation of the category targeted and its relevance to the growth engine for the company.

• Manage the development of main channels: Upper trade, Wholesale, Pharmacy and Vans.
• Expand coverage and distribution through DSD or WDS systems.
• Negotiate and finalize annual contracts, promotional calendar and country specific promotions.
• Responsible for re-structuring of distributor sales people and create more efficient and cost effective approach to cover all channels.
• Responsible for implementing JUMP project in KSA as a key driver in getting into 100% distribution in lower end of the trade on both GUM segments and Cereals.
• Full P&L responsibility.
• Distributor management in terms of financials (Margins, Operation costs and Dedicated sales team deployment) and day to day follow up ( Sales, Targets, Merchandising etc...)

Job Description:
• Managed 42% of total Reckitt Benckiser revenues in KSA
• Expanded top KA's in KSA
• Negotiated and finalized channels agreements
• Trained and assisted the sales team and area sales managers with sales strategies across KSA
• Managed implementation of agreed marketing plans including consumer activities for key brands and SKU's. Analyzed sales budgets, channel distribution to ensure achievement of agreed budgets
• Developed, communicated and executed tailored and regular promotions
• Build Media Plans for Local Saudi marketing initiatives.
• Prepare and monitor P&L for each brand with coordination with each Brand’s Manager.
• Follow up with Advertising agencies to build brand equity following Saudi Market trends; Ensuring proper communication is delivered through the right channels.
• Monitored and analyze market share data with deep observation on competitive activities
• Controlled and supported distributor sales team
• Full P&L responsibility.

Job Description:
• To tailor category and channel strategies and initiatives to country requirements.
• To optimize effectiveness of consumer/ shopper activity at a local level
• To actively participate in and support the customer development process.
• Responsible to ensure that category volume / value and RIG are achieved by country
• Responsible to develop with sales management and brand team the next year’s target preparation by channel. This includes planning and following up the implementation of: setting up the local market sales objectives, new product launch plans, trade deals, distribution drives, sales competitions, coverage plans, budgets requirements ( TTS / PFME) & activity time tables
Achievements:
-Achieved 15, 22 & 35% increase in sales vs. LY respectively in Kuwait, Bahrain & Qatar.
-Increased MS for major brands like Kit Kat & Quality Street by 5 & 7% respectively.
-Successfully launched/re-launched 6 new products in the regional market.

Job description: Responsible for developing private label products under the sultan center brand name. Plan and apply marketing plans and promotional schemes for these products.
This private label project included a market research covering all major brands and suppliers.
Negotiated deals with different manufacturers local and across the GCC and South East Asia in order to source products with excellent quality, lowest price in the market, and the highest margin in the respective category.

Achievements:
-In the period of ten months I have successfully developed and introduced 104 products ranging between food and non-food.
-Increase the margin of existing products by 9 to 12 %.
-Increase sales for private label products by 59 % over a period of 9 months

It consisted of product development (man range); Marketing plan and brand development (name, design etc..). Advertising campaigns for the release of the product in the market.

my training consisted of site supervision in addition to supervising a team of 8 workers plus a foreman.
Plus management tasks on and off site.

It consisted of site supervision of two different projects: a residential building of 10 floors and an industrial building (steel structure).