Heba Modhish, Marketing Manager

Heba Modhish

Marketing Manager

To You Uniform

Location
Saudi Arabia
Education
Higher diploma, Certificate in Medical Laboratories
Experience
23 years, 3 Months

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Work Experience

Total years of experience :23 years, 3 Months

Marketing Manager at To You Uniform
  • Saudi Arabia - Jeddah
  • My current job since September 2017

Managing all marketing for the company and activities within the marketing department.
Developing the marketing strategy for the company in line with company objectives.
Co-ordinating marketing campaigns with sales activities.
Overseeing the company’s marketing budget.
Creation and publication of all marketing material in line with marketing plans.
Planning and implementing promotional campaigns.
Manage and improve lead generation campaigns, measuring results.
Overall responsibility for brand management and corporate identity
Preparing online and print marketing campaigns & manage the CRM system.
Monitor and report on effectiveness of marketing communications.
Creating a wide range of different marketing materials.
Working closely with design agencies and assisting with new product launches.
Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
Analysing potential strategic partner relationships for company market
Interviews, hires, and trains marketing staff members
Establishes marketing goals based on past performance and market forecasts
Oversees current offerings and comes up with initiatives for new products or services
Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects
Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition
Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings
Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives

Sales & Marketing Manager at GOLDEN WAVE FOUNDATION
  • Saudi Arabia - Jeddah
  • September 2016 to September 2017

Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
Improve your Hiring and Retention in 2017.
Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities.
Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
Provides information by collecting, analyzing, and summarizing data and trends.

Administrator JD & Training Coordinator (OJT) at SWISSPORT
  • Saudi Arabia - Jeddah
  • February 2016 to September 2016

Manage, track and respond to all candidates from open vacancies
Support interview co ordination
Screen CV’s for junior/entry level positions
Manage candidate applications from Swissport careers web site
Prepare internal and external job advertisements, web postings, role profiles
Respond to enquiries from candidates, managers and external recruitment agencies about the organization’s recruitment activities and about the status of job vacancies
Contact candidates, arrange interview times in collaboration with the hiring manager so that interviews are conducted efficiently and equitably
Provide feedback to unsuccessful candidates based on the job's pre-established selection criteria and the organization’s recruitment policies
Prepare job offer materials as per the agreed job specifications so that successful candidates have all the information needed to make a decision
Communicate regrets, offers, letters of appointment, contracts, and start date to candidate
Manage administration duties associated with Sauidisation
Any other task related to recruitment

Customer Care supervisor at Integral Hotel Supplies (IHS)
  • Saudi Arabia - Jeddah
  • March 2015 to February 2016

Responsible for supervising customer service agents and other staff. Trains, coaches, and mentors employees on how to deliver the best customer service possible
Plans, prepares, and devises work schedules, according to the workloads
Designing the operational procedures and the internal work polices inside the customer care department
Provide scripts to read from during phone calls
Observes and evaluates workers' performance
Issues instructions and assigns duties to workers
Trains and instructs employees
Hires and discharges workers.
Helps Agents in resolving problems and completing work
Handle major incidents that cannot be resolved by agents
Communicates with other departments and management to resolve problems and expedite work
Interprets and communicates work procedures and company policies to staff
Analyze data and statistics
Compile and print reports on overall customer satisfaction
Prepares, maintains, and submits reports and records, such as productivity and operational and personnel reports
Makes recommendations to management concerning staff and improvement of procedures

Personal assistant to the managing director at ENVIROMENTAL TECHNOLOGY (ENTEC)
  • Saudi Arabia - Jeddah
  • January 2014 to February 2015

Working as personal assistant to Director (PA)، closely with general manager to provide administrative support.
Devising and maintaining office systems, including data management and filing;
Arranging travel, visas and accommodation and, occasionally, travelling with the manager to take notes or dictation at meetings or to provide general assistance during presentations.
Screening phone calls, enquiries and requests, and handling them when appropriate.
Meeting and greeting visitors at all levels of seniority.
Organizing and maintaining diaries and making appointments.
Dealing with incoming email, faxes and post, often corresponding on behalf of the manager.
Carrying out background research and participate in some events and prizes.
Producing documents, briefing papers, reports and presentations;
Organizing and attending meetings and ensuring the manager is well prepared for meetings.
Liaising with clients, suppliers and other staff.
Carrying out specific projects and research.
Responsibility for accounts and budgets.
Taking on some of the manager's responsibilities and working more closely with management.
Deputising for the manager, making decisions and delegating work to others in the manager's absence.
Involved in decision-making processes.

Customer Service Supervisor at Al-Watan Newspaper
  • Saudi Arabia - Jeddah
  • November 2010 to December 2013

Working as a supervisor for customer service department.
preparing the policies and the strategy plans to raise the level of performance and services provided in CRM department.
supervising the customer service representatives’ team to ensure that all the customers receive immediate service as soon as possible.
follow up all the inquiries and requests of customers and Coordinate with all supervisors in different departments to resolve outstanding issues immediately.
overseeing that all the laws and standard measures are followed while dealing with customers & guiding the employees during tough situations to acquire appropriate resolution for the customer while working with them.
creating and maintaining up-to-date script, which the associates use while responding to calls.
organizing orientation and training of new staff .
establishing procedures for record keeping.
designing and implementing CRM policies and procedures.
preparing and verifying daily, monthly, annual report .
Responsible for shift schedule to include: work assignments/rotations, employee training, employee vacations, employee breaks, overtime assignment, back-up for absent employees, and shift rotations.
Creating and implementing data entry sheet and list management processes .
Assisting with relationships with CRM-related vendors.

HR Coordinator at Al-Watan Newspaper
  • Saudi Arabia - Jeddah
  • July 2009 to December 2013

Working as HR Coordinator in HR department.
Assisting HR manager in developing H.R programs, and ensuring effective implementation of the same to meet objectives/ goals of H.R department.
Assisting with the administration of the day- to -day operations of the human resource functions and duties.
Carrying out responsibilities in some or all of the following areas: department development, employee development, organization development, executive administration, employment.
Preparing job analysis and job descriptions for the employees.
Preparing employees handbook and employees satisfaction appraisals.
Referring qualified applicants to H.R. manager and interviewing some job applicants.
Designing the flowcharts for all different kind of work procedures in the institution.

Executive Secretary at ATTAR Travel Company
  • Saudi Arabia - Jeddah
  • March 2008 to July 2009

Providing full secretarial support to the executive level staff including the COO and CEO
Managing all kinds of correspondence and communications
Dealing with employees questions and requests
Preparing wide range of communications, reports, and documents
Scheduling and organizing: meetings, appointments, events, and travel arrangement
Co-ordinate and follow up on interviews
Liaise with management, candidates, and external providers
Maintaining complete employee database
Assisting Managers in handling critical issues in Jeddah and Riyadh Airports within deadlines
Establishing and implementing filing systems

Executives Customer Service at Front Liner Company
  • Saudi Arabia - Jeddah
  • February 2007 to March 2008

Handling several campaigns for different clients such as American Express, SPS Net, Elaf Company, and Watani Hyper Market
Following up on complaints and giving solutions
Writing and providing daily reports to clients on their customer inquiries and subscription
Planning and executing new marketing strategies to attract more companies by proposing several campaigns for them

Loan Marketing Specialist at Saudi British Bank (HSBC)
  • Saudi Arabia - Jeddah
  • July 2006 to February 2007

Planning and Executing Marketing strategies for Loans
Ensuring Customer satisfaction and building up a good portfolio of clients
Following up on all client's needs, and services
Making Presentations for my work in a professional way
Overcome challenges, and improved the work environment

Laboratory Technician at Al-Ansar Hospital
  • Saudi Arabia - Jeddah
  • November 2001 to September 2006

Practice Blood extraction, and worked as laboratory technician.
Work in hematology, Chemistry, serology, hormones, parasitology, and microbiology section
Handling medical reports in both computer and typewriter
Handling Data Entry for patient's information in data base
Cooperate with my teamwork including doctors, and quality control at hospital
Overcome challenges, and improved the work environment
Understanding patients' needs, and giving more care to special cases
Attending medical lectures inside the hospital, and out side
Attending some medical ceremonies
Handling the responsibility of issuing and following up on medical certificates for Iqama and baladiah
Punctual and achieving deadlines
Ensuring patients satisfaction and building up a good portfolio of clients
Follow up with the patient’s results

Laboratory Technician Saudi at Saudi German Hospital (SGH)
  • Saudi Arabia - Jeddah
  • January 2001 to October 2001

Worked in the blood bank section
Worked in hematology, chemistry, hormones, parasitology, and microbiology section.
Being trained in histo pathology section
Handling Data Entry for patient's information in database and the extraction blood in the reception area
Understanding patients' needs and deal kindly with patients
Helping to improve other team members
Attending medical lectures
Achieving good results while having multitasks and performed well under pressure
Fast Learner especially from more experienced co-workers

Education

Higher diploma, Certificate in Medical Laboratories
  • at Saudi Council for Health Specialist
  • December 2000
Bachelor's degree, BS. In Biological Science
  • at University of Jordan, Amman, Jordan
  • August 1998

Languages

English
Expert
Arabic
Expert

Training and Certifications

Certificate in Microsoft Office (Word-Excel) from New Horizon , KSA (Certificate)
Date Attended:
July 2006
Valid Until:
October 2006
Certificate in Career Instrument from SAFAA for Educational Consulting, KSA (Certificate)
Date Attended:
October 2010
Valid Until:
October 2010
Certificate in Balanced Scorecard from Smart Ideas HRD Consulting & Training, Jordan (Certificate)
Date Attended:
January 2011
Valid Until:
January 2011
Certificate in Training Coordinator from IIR Middle East, Dubai (Certificate)
Date Attended:
May 2011
Valid Until:
May 2011
Certificate of Appreciation about Supervision of Al-Watan Future Team from Press Association, UK (Certificate)
Date Attended:
September 2011
Valid Until:
December 2011
Certificate in at E-marketing from Geniuses, KSA (Certificate)
Date Attended:
May 2013
Valid Until:
June 2013
Certificate in E-commerce from Geniuses, KSA (Certificate)
Date Attended:
June 2013
Valid Until:
June 2013

Hobbies

  • Reading,Traveling ,swimming, Stone collecting, Meditation, Presenting
    Proud of the level I have reached in my work and aspire to touch the stars