Heba Basiouny, Head of Growth| Head of Online Branding| Digital Marketing Consultant & Strategist, Head Of Digital

Heba Basiouny

Head of Growth| Head of Online Branding| Digital Marketing Consultant & Strategist, Head Of Digital

Digital agency & Client side

Location
Egypt - Cairo
Education
Diploma, Entrepreneurship
Experience
17 years, 2 months

Share My Profile

Block User


Work Experience

Total years of experience :17 years, 2 months

Head of Growth| Head of Online Branding| Digital Marketing Consultant & Strategist, Head Of Digital at Digital agency & Client side
  • Egypt - Cairo
  • My current job since February 2012

•Own Online Branding growth strategy and budget plan as per aligned business KPIs
•Support & grow Prime business - fundamental to Amazon Growth,
•Integrate new partnerships for new initiatives
•Onboarding/Managing the digital agency team members
•Developed a Precision Marketing Playbook, allowing us to target New Customers
•Consulted the Alexa team in developing a strategy
•Leading the Influencers Project across major social media partners.
•During my three-year tenure at digital agency, I hired, trained, and led +15 employees. My responsibilities included reviewing the work of Associates, Analysts, and Juniors.
•Educated account managers on digital platforms while also providing constructive feedback and team evaluation.
•Developed SEM strategies for over 100 accounts in the US and global markets
•In charge of reviewing and evaluating a new potential opportunity
•Established and reviewed monthly performance reports with suggestions for improvement.

Education

Diploma, Entrepreneurship
  • at Harvard University
  • August 2022
Bachelor's degree, Accounting
  • at Ain Shams University
  • October 2005

Specialties & Skills

Adsense
Social Media Marketing
Google Adwords
Online Advertising
Successful record and an in-depth knowledge of blogs, web analytics, SEM.
Excellent experience in Microsoft Office Tools.
Google analytical tools, PPC, Online Marketing Campaigns,Google Ad words, Google AdSense, Facebook

Languages

English
Expert

Memberships

Member in ambassadors for voluntary work group.
  • Provide essential public services, such as meals, Blankets, roofing houses,electrical equipment,etc.
  • December 2012

Training and Certifications

English & Conversation Courses (Training)
Training Institute:
American University in Cairo
Date Attended:
May 2001
English & Conversation Courses (Training)
Training Institute:
British Council in Agoura
Date Attended:
February 2007

Hobbies

  • Drawing, Fitness, Researching on the internet, Designing and working on Photoshop.