Hiba Aldarsooni, Brands Manager

Hiba Aldarsooni

Brands Manager

Riyadh Food Industries Company

Location
Saudi Arabia - Riyadh
Education
Bachelor's degree, Project Management
Experience
10 years, 6 months

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Work Experience

Total years of experience :10 years, 6 months

Brands Manager at Riyadh Food Industries Company
  • Saudi Arabia - Riyadh
  • December 2020 to September 2022

Main responsibilities :

- Develops the Marketing & Brand management strategy to support top-line & bottom-line growth & foray into new segments and innovative products for the Organization.

- Directs the evaluation of Brand portfolio including Brand definition & proposition, advertising concept, pricing, packaging, place, and promotion for the Organization.

- Assumes overall responsibility for Brand Activation.

- Ensures coordination with the sales department to implement & monitor all marketing initiatives for the Organization.

- Ensures effective media evaluation & planning to attain maximum ROI by coordinating with key media providers.

Strategic:

- Scans the business environment to explore options for revenue generation from new and existing consumers.

- Drives the formulation of the marketing strategy encompassing the Organization.

- Understands the strategic business requirement of the organization based on the organization's growth focus and strategy.

Operational:

- Develop strategies into detailed marketing plans and executions.

- Supports all clusters towards ensuring meeting the dynamic consumer needs across all markets.

- Ensures individual brand focus is maintained through all possible media options and coordinates with corporate communication to ensure alignment of branding strategy.

Working on:

- Marketing Strategies & Campaigns

- Integrated Marketing Communications

- Agency/ Vendor Management

- Product Positioning & Branding

- Digital & Social Media Marketing

- Market Research & Consumer Insights

- Advertising & Activation Campaigns

- Sales Collateral & Support

- Annual Brand Plans

- New Product Development & Launch

Marketing And Public Relations Specialist at Posco E&C Saudi Arabia
  • Saudi Arabia - Riyadh
  • March 2020 to November 2020

Marketing And Public Relations Job Responsibilities:

Responds to requests for information from the media.
Establishes and maintains cooperative relationships with consumers, community, employees, and public interest groups.
Writes press releases and prepares information for the media to promote clients.
Plans or directs the development of programs to maintain favorable public and stakeholder views of the organization’s agenda and accomplishments.
Coaches client reps in effective communication with the public and employees.
Analyzes the organization’s objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services.
Maintains the organization’s image and identity.
Drafts speeches and schedules interviews.
Prepares and edits organizational materials, including employee newsletters and other publications for internal and external audiences.
Updates and maintains the organization’s digital content.
Collaborates with managers to identify trends and evaluate advertising to determine whether it is in sync with the organization’s public relations efforts.

-Superior written and verbal communication skills
-Knowledge of consumer marketing
-Ability to make media pitches
-Creative thinking
-Research skills
-Inquisitive
-Deadline-driven
-Reporting skills
-Attention to detail
-Social media savvy

Commercial Account Manager at Zad Fresh
  • Saudi Arabia - Riyadh
  • April 2019 to July 2019

Main responsibilities :

Vendor & Principle Partnership :

- Building a productive strategic relationship with Vendor & Principles in the assigned category/s.

- Negotiating vendors "along with central purchasing management" for the most efficient & competitive purchase in terms of items right selection, prices, terms of sales, deliveries & promo plans.

- Planning and implementing marketing campaigns with key principles in line with the ZAD Marketing team.
Pricing and Marketing.

- Pricing to Insure competitive positioning considering the targeted margins.

- Devise long-term E-commerce development strategies for product categories along with the assigned category/s principle.

- Product Category management Operational.

- Collaborate with other ZAD department (central Purchasing, Marketing Project Management, Content, Supply, and Finance ) of each project aspect.

- Track and analyze competitors App activities for the same category/s brands.

Key Account supervisor at Pepsico
  • Saudi Arabia - Riyadh
  • November 2018 to March 2019

- Represent Pepsico's Snacks portfolio of brands with assigned e-customers and OP customers.
- Develops winning partnerships with customers and with internal PepsiCo colleagues.
- Creates and presents business updates, communication and execution plans.
- Works closely with the OP Team to capture all strategy and decisions made, in order to flawlessly cascade execution plans to local region field teams.
- Make regular weekly buyer calls, quarterly regional calls and identify customer needs/priorities and creating fact-based selling presentations for assigned retail accounts
- Develop promotions plan and contracts while adhering to guidelines and ensure flawless execution through consistent customer engagement.
- On-going analysis and review of business trends to identify gaps to plan and execution.
- Ability to lead cross-functionally with sales planning, category management, Finance, marketing, and Supply Chain to ensure delivery of accurate forecasting, relevant innovation, and key initiatives.
- Develop tools such as sell sheets, presentations, and financial reviews.
- Work closely with field retail team to ensure strong communication and execution of programs.
- Provides business coaching/ career development guidance to in-direct reports and teammates.
- Actively participate in customer payment processing including financial contracts, performance, and collection.
- Deliver annual customer net revenue goals.
- Lead & coordinate customer meetings.

Telesales and Operations Supervisor/Acting Manager at PEPSICO
  • Saudi Arabia - Riyadh
  • February 2015 to October 2018

Established the new tel-sell division and my duties are:
• Coordinates all activities with sales manager.
• Contact each retailer within assigned call list on a regular call cycle, insuring that each retailer is contacted.
• Provide information about new and existing products and promotions, as directed by the marketing team.
• Employ professional telephone sales techniques to persuade retailers to order the appropriate number of packs needed for each retailer.
• Develop positive working relationships with retailers.
• Provide regular and consistent feedback from retailers to the sales department, sharing retailer suggestions, ideas, and questions in a timely manner.
• Establish and maintain positive and productive working relationships with tel-sell team resulting in the best possible combination for providing excellent customer service to retailers.
• Handle incoming calls from retailers, resolving problems or questions and insuring all calls receive complete attention and thorough follow-up.
• Recruit, train and handle all tel-sell team members requirements.
• Established tel-sell transcript and make sure that it's implemented appropriately.
• Create and maintain drivers' routes and make sure that all system and field data are matched.

Customer Service Supervisor at Gulf Advantage Automobiles Co. - Renault
  • Saudi Arabia - Riyadh
  • June 2014 to January 2015

- Investigate customer's problems and find solutions.
- Communicate with customers via phone or email.
- Hire, train, and terminate customer service agents.
- Provide scripts to read from during phone calls.
- Handle major incidents that cannot be resolved by agents.
- Resolve complaints and order issues.
- Ask customers to provide feedback on sales agents, showroom, car, and after-sales services.
- Analyse data and statistics and presented to management.
- Train agents on how to adequately address problem over the phone or how to write correspondence.
- Work with management on customer service initiatives.

Telemarketer & Customer Service Agent at Delta Establishment for Office Automation
  • Saudi Arabia - Riyadh
  • November 2013 to January 2014

* Deliver prepared sales talks, reading from scripts that describe products or services, to persuade potential customers to purchase a product or service or to make a donation.
* Explain products or services and prices, and answer questions from customers.
* Obtain customer information such as name, address, and payment method, and enter orders into computers.
* Maintain records of contacts, accounts, and orders.
* Respond to in-bound calls and handle customer's issues and inquiries about Delta Products.

Field Key Account Executive at Cobone.com
  • Saudi Arabia - Riyadh
  • March 2012 to February 2013

- Contact, visit and bring list of potential customers and setup physical/telephonic meeting to close sales deal.
- Responsible for bringing new customers from multiple sectors.
- Achieving monthly sales target.
- Following up with customers for renewal, issues, and money releasing.

Customer Care Clerk at Back Comfort for Medical Products Company
  • Saudi Arabia - Riyadh
  • June 2011 to February 2012

* Respond to in-bound calls and handle customer's issues and inquiries about Back Comfort Products.
* Collect information from Back Comfort customers into customer satisfaction questionnaires which used for marketing and operational studies and improvements.
* Congratulate new/existing clients on their new purchases and let them know that Back Comfort customer service is active and ready to receive their inquires.
* Contribute in marketing activity like greeting customers on special occasions/holidays, share ideas on Back Comfort website content and monitor the progress along with web developers.

Education

Bachelor's degree, Project Management
  • at OUS Royal Academy Of Economics And Technology In Switzerland
  • May 2020

Expected graduation date is May 2020

Bachelor's degree, Business Administration In Project Management
  • at OUS ROYAL ACADEMY OF ECONOMICS AND TECHNOLOGY IN SWITZERLAND
  • April 2020
High school or equivalent, ICDL
  • at Al Yarmuk Institute
  • September 2008

- MS Office - Introduction to Information Technology - Introduction to the Internet

High school or equivalent, General Sciences
  • at 79th High School
  • September 2006

Specialties & Skills

Administration
Physical
Questionnaires
Economics
MS Office Usage
Communication
Decision Making
Problem solving
Team-leading

Languages

Arabic
Expert
English
Intermediate
Spanish
Beginner

Training and Certifications

Coaching Manager (Certificate)
Date Attended:
October 2018
Retail Sales Witing (Certificate)
Date Attended:
October 2018
Product Pricing And Promotion In The Marketing Mix (Certificate)
Date Attended:
October 2018
Leading With Insights - Understands The Implications (Certificate)
Date Attended:
February 2017
Advanced Formulas and Functions in Excel (Certificate)
Date Attended:
August 2018
Sales Business Analysis (Certificate)
Date Attended:
October 2018
Building And Leading Teams (Certificate)
Date Attended:
November 2016
Communicating With Impact & Listens With Intent (Certificate)
Date Attended:
February 2017
Develop An Analytics Strategy (Certificate)
Date Attended:
October 2018
Developing Others (Certificate)
Date Attended:
October 2018
World Class Customer Engagement (Certificate)
Date Attended:
November 2018
Through Customer’s Eyes (Certificate)
Date Attended:
September 2014
Leveraging Financial Concepts (Certificate)
Date Attended:
November 2018
ICDL International Computer Driving Licence (Certificate)
Date Attended:
September 2008
The Power Of Positive Thinking (Certificate)
Date Attended:
October 2017
Hearing What People Say & Saying What You Want (Certificate)
Date Attended:
July 2017
World Class Customer Engagement (Training)
Training Institute:
PEPSICO
Date Attended:
November 2018
Duration:
16 hours

Hobbies

  • Medical Information
  • Drawing and Painting