Hilarion II Balayan, Senior Category Manager

Hilarion II Balayan

Senior Category Manager

WorldTech General Trading LLC – www.ALSHOP.com

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Management
Experience
24 years, 10 months

Share My Profile

Block User


Work Experience

Total years of experience :24 years, 10 months

Senior Category Manager at WorldTech General Trading LLC – www.ALSHOP.com
  • United Arab Emirates - Dubai
  • My current job since May 2016

Providing client with customer focused insights regarding the product and category.
Creating and developing a long term plan and strategy for development of the category.
Driving category relationships with the Vendors.
Becoming a leader in category ranging, pricing and promotions across customer channels.
Managing a large portfolio of different electronic brands and developing appropriate strategies for each.
Developing strong working relationships with buying, marketing and merchandising teams is essential.
Leading category management projects to optimize ranges and related merchandising.

Category Manager at ComCom General Trading LLC – www.kingsouq.com
  • United Arab Emirates - Dubai
  • March 2015 to April 2016

Providing client with customer focused insights regarding the product and category.
Creating and developing a long term plan and strategy for development of the category.
Driving category relationships with the Vendors.
Becoming a leader in category ranging, pricing and promotions across customer channels.
Managing a large portfolio of different electronic brands and developing appropriate strategies for each.
Developing strong working relationships with buying, marketing and merchandising teams is essential.
Leading category management projects to optimize ranges and related merchandising.

PURCHASING ASSISTANT at Al Futtaim Company LLC - PLUG INS ELECTRONIX
  • United Arab Emirates
  • December 2011 to March 2014

PURCHASING ASSISTANT
Al Futtaim Company LLC - PLUG INS ELECTRONIX
P.O. Box 2798, Dubai U.A.E.
December 18, 2011 to Present
Job Description
• Visit competitor shops for marketing study.
• Prepare daily competitor ads details which are advertised in the newspaper.
• Prepare Weekly Price Indexing (price comparison Sharaf / Emax / Carrefour) every Thursday
• Creating new item / Editing existing item in SAP (MM41 / MM42)
• Mass Listing newly created items (WSM3)
• Changing prices SAP during sale period and promotions. (VK11 / VK12)
• MASS listing of items when article status is changed. (MASS)
• Changing category of existing article (WRCR/WMATGRP02)
• Push to POS (WDBM)
• Preparing report such as Stock Ageing Report (Weekly/Monthly), Weekly Sales Comparison Report, Sunday Weekly Business Update sent to Retail President, TOP SELLER report (Weekly Availability Report)
• MAP adjustment in system (Moving Average Price)
• MASS creation of articles- ZARTMASS
• Onsite support for GITEX and ADES exhibit.

BUYER - MERCHANDISING PLANNER / SAP SPECIALISTS at Retail is Detail LLC - INDEX LIVING MALL
  • United Arab Emirates
  • December 2009 to December 2011

BUYER - MERCHANDISING PLANNER / SAP SPECIALISTS
Retail is Detail LLC - INDEX LIVING MALL
P.O. Box 49562, Dubai U.A.E.
December 15, 2009 to December 15, 2011
Job Description as Merchandising Planner
• Responsible for deciding which goods to stock and how they should be displayed.
• Responsible for both the buying and merchandising, dealing with a wide range of products.
• Responsible for deciding which products are most likely to appeal to customers.
• Analyzing sales information, work out sales targets and plan how to increase profits.
• Visit suppliers to select goods,
• Responsible in ordering the goods from supplier, agree a delivery date, complete all the necessary paperwork e.g. payment in LC, TT and coordinate with finance department, and keep in touch with suppliers to coordinate the shipping documents e.g. Invoice, Packing list, HS Code wise list, CO for the custom clearance and forward it to our logistic department.
• Monitoring shipment to make sure that the goods arrive on time.
• Working closely with visual display staff and department managers to decide how goods should be displayed to best attract customers' attention.
• Involved in planning and setting up sales promotions and advertising campaigns.
• Discussing with section manager how well stock is selling, and make decisions about whether to withdraw, increase or move it to another location.
• Make sales statistics, produce sales projections and present spreadsheets and graphs.
• Travel abroad for choosing and buying new goods & new range of product.
• Preparing PO using SAP software and coordinate with the supplier for the delivery.
• Responsible in maintaining the master file for the merchandising department.

Job Description as SAP Specialists
• Extracting raw files needed sales, SOH, GRN etc. by different departments e.g. Operation, Finance and convert it to a report as per their requirement.
• Doing GRN, cutting of stock, adjustment of stock / reversal.
• Uploading prices in MS SQL for our POS pricing
• Creating new item / Editing existing item in SAP and POS
• Creating new supplier / Editing existing supplier in SAP
• Changing prices POS / SAP during sale period and promotions.

JUNIOR MERCHANDISER at Retail Group Gulf LLC
  • United Arab Emirates
  • June 2008 to December 2009

JUNIOR MERCHANDISER
Al Hokair Group - Retail Group Gulf LLC - HOWARDS STORAGE WORLD/STOKES/KIKKI K
P.O. Box 261515 Dubai, U.A.E.
June 10 2008 to December 15, 2009
Job Description
• Ensures that the products or the promotional products are in the right place at the right time and in the right quantity and quality.
• Responsible for bringing promotional items to the right position and merchandised in the correct way.
• Responsible in monitoring stock
• Responsible in doing weekly replenishment of stock in all the stores in UAE and KSA.
• Doing yearly, monthly & weekly report such as sales, stock on hand, stock ageing report, top seller, slow moving items to be submitted to Merchandising Manager
• Supervising store & warehouse staff during stocktaking.
• Preparing PO using Visual Dolphin software and coordinate with the supplier for the delivery.
• Travel to different stores to discuss how well stock is selling, and make decisions about whether to withdraw, increase or move it to another store.

Education

Bachelor's degree, Management
  • at Philippine School of Business Administration
  • April 1998

N/A

Specialties & Skills

Adobe Photoshop
Microsoft Word
Microsoft PowerPoint
Microsoft Excel
MS Word
MS Excel
BUYING/PROCUREMENT
INCREASE
MARKETING
PURCHASING
PURCHASING ASSISTANT
MS Powerpoint

Languages

English
Intermediate
Filipino
Intermediate

Memberships

Lightform Photographer
  • Member
  • December 2013

Training and Certifications

Foundations of Merchandising (Training)
Training Institute:
Al Futtaim Training Centre
Date Attended:
February 2013
Retail PRO v9 (Training)
Training Institute:
Al Futtaim Training Centre
Date Attended:
January 2014

Hobbies

  • Photography
    Nikon Photo Competition - GITEX 2013 - Finalist Nikon Photo Competition - iHeartNikon 2014 - Finalist HIPA 2013 - Entry made it to 2nd Level