Chief Strategy & Programs Management Officer (Sales, Marketing, Business Development, Loyalty)
Sky Bridge - Jebal Resort (and other Real Estate Developers - Consultant)
Total years of experience :37 years, 8 Months
\] Corporate Commercial Strategist &
Real Estate: Residential Sales, Commercial, Retail, Malls Management: 2004 - 2018
Healthcare; Restaurant Chains
Strategic Planning, Commercial: Marketing, Sales, Business Development, CRM,
□ \[VP\] VICE CHAIRMAN - COMMERCIAL: MARKETING, SALES, BUSINESS DEVELOPMENT - (CONSULTANT)
• GHONEM GROUP DEVELOPMENT - MOKATTAM; RAS SUDR; EGYPT - 108 PROJECTS \[Jul. ‘18 - FEB. '19\]
□ CHIEF STRATEGY & PROGRAMS MANAGEMENT OFFICER - (CONSULTANT) -
MARKETING, SALES & BUSINESS DEVELOPMENT DEC ’14 - AUG '18 \[teams: 30\]
• KIRMENA GOLD MANIFACTRUE: - EGYPT \[JUL. - AUG. ‘18\]
• SOLID TRADE CONSULTANCY - CAIRO, EGYPT \[APR. ‘18 - CURRENT\]
• ABIC CONSULTANCY - EGYPT \[APR. ‘18 - CURRENT\]
• SKY BRIDGE, PROJECT: JEBAL RESORT - SOKHNA - \[& OTHERS\] - EGYPT \[OCT. ‘16 - MAR. ‘17\]
• JUMEIRAH REAL ESTATE INVESTMENT: PROJECT: JUMEIRAH BAY- EGYPT \[APR. - AUG. ‘16\]
□ CHIEF COMMERCIAL OFFICER - MARKETING, SALES & BUSINESS DEVELOPMENT (CONSULTANT) SEP. ’15/ MAR. '16
● EUROPEAN COMPANY/FLASH Tours INTERNATIONAL:
PROJECT: MINISTRY OF FOREIGN AFFAIRS, ROSSINI INTERNATIONAL F&B;
● EMIRATES HEIGHTS URBAN DEVELOPMENTS: PROJECT: EMIRATES HEIGHTS NORTH COAST,
● AVENUE OBOUR CITY: PROJECT: AVENUE MALL /AUTOVROOOM KARTING\]
MARKETING MANAGER & BUSINESS DEVELOPMENT: ABRAJ MISR FOR URBAN DEVELOPMENT - EGYPT -
THE GATE HELIOPOLIS (RESIDENCE & MALL PROJECT)
• Set Commercial Strategic Plan, Sales, Marketing, Project off-plan agenda, design, launch campaigns
• Chairman’s direct reports’. Directing Commercial departments: Sales, Marketing, CRM, Call Center
• Forecast ROI, revenue maximization & business development initiatives, present P&L to stakeholders
• Introduce investor leads, “Cash-Back”. Articulate business relations & strategies with key players.
• Arrange bulk sales, investor partnership, banks & corporate affiliations,
• Draw tactics & see-through execution for sales revenue growth, Programs, loyalty & revenue programs
• Manage agencies’ contracts. Lead outdoor, TVC’s, digital media/SEO, content, press conferences
• Optimize operation excellence. Guide Customer Care, handing over, Facility Management & Programs
• Use diversification & innovation strategies to set corporate development and operational solutions
• Plan & monitor Sales pricing strategy & target achievement, contractual execution
• Residential/ Retail; Mall, leasing, footfall strategy, tenant mix; sponsors; F&B development
• Mall events, tenant/corporate relations. Network Diplomatic, educational institutions; bid submission
• Manage project launches, pricing, campaigns, Innovation trending, tradeshows \[CityScape Dubai/Cairo\]
• Set, manage projects’ marketing budget. Agency selection/planning, social responsibility programs
• Liaise on exhibitions, launches with media, virtual reality, brand positioning, competitive analysis
• Introduced Hospitality signature component/international hotel. Mark up on competitive positioning
• Set KPI's, project strategies, team performance. Green arch./promotions, ATL/BTL/TTL, media buying
• Lead Healthcare branding, growing the business, contract corporate affiliation, maximizing revenue
• Develop client membership, services, implement marketing & communications plan, strategies, designs
• Expanding revenue & products sales with corporate/individual segments. N. Coast medical operation
• Design website; social media - Outsource & doctors’ contracting. Networking for market expansion
• Create concept for CSR and manage programs, with funding solutions
SVP SALES, MARKETING, BUSINESS DEVELOPMENT - MAY '14 - AUG ‘14(CONSULTANT)
VHC - \[VIP HEALTHCARE CONCIERGE\] EGYPT - UK - GERMANY - \[team of 7\]
• Lead Healthcare activity in growing the business, contract corporate affiliation, maximizing revenue
• Develop client membership services, implement branding, marketing & communications strategies
• Expanding revenue & products sales with corporate/individual segments. N. Coast medical operation
• Design website; social media - Outsource & doctors’ contracting. Networking for market expansion
CUSTOMER CARE DIRECTOR - AUG'12 - FEB'14 \[BUSINESS SOLUTIONS STRATEGIST\] - \[team of 28\]
CUSTOMER RELATIONS DIRECTOR -\[DEVELOPMENTS HANDOVER STRATEGIES\]
PHD - \[PALM HILLS DEVELOPMENTS\] NEW CAIRO - 6TH OCTOBER - NORTH COAST \[8 PROPERTIES\]
• CEO direct report, lead contracted clients' interaction / communication into success experience
• Maximized EGP 600M financial cash collection process for contracted units
• Set solutions on country Areas property for customer technical & non-technical requirements
• Business growth push-sales with current accounts, Hospitality bookings and rentals
• Design P&P, SOP, Site inspection & checklist; sort out client issues
• Set strategies to early units' Handover in 2012/13 - Facility management strategies, contractor reviews
• Develop CRM, Technical/Financial Customer Care reports on projects progress - Financial & Legal
• Resolve units' handover requests: construction, contractual, legal, financial, liaise with Sales
• Coordinate on Asset & FM set-up, ERP procurement, handover contractor activities
• Circular communication to clients on site construction blitz; complaint resolutions
REGIONAL DIRECTOR OF SALES & CHIEF MARKETING OFFICER - APR - JUL’12 (CONSULTANT) - \[team of 15\]
DELTA FOR CONSTRUCTION & REBUILDING - CAIRO - ALEXANDRIA - SHARM EL SHEIKH - DUBAI
• Set annual business plan for Sales & Marketing department for properties and shopping arcades
• Formed area property marketing & sales strategy, Residential, Retail, Conference Center
• Guided EGP 45M units’ sales. Set annual budget & business strategy. Lease contracts, tenant relations
• Link with banks for sales financing solutions for Middle East accounts. Network for investor relations
• Convention Center activation; leasing & operation strategy; resort facility operation reviews
• Guide Sales & Marketing Area Directors
• Plan trade shows, events, festivities, celebrity events \[MEMA Award 2012\]
MALL GENERAL MANAGER - SALES & MARKETING BDM - COMMERCIAL PROJECTS-OCT’08 - MAR’12
ECETA \[AL-AHLY REAL ESTATE DEVELOPMENT\]
ARKADIA MALL - CAIRO GATEWAY PLAZA MALL - DANDY MALL - AL-KHARAFI PORT GHALIB CLUB & CITY CENTER
\[REAL ESTATE DEVELOPER & INTEGRATED FM FACILITY & ASSET MANAGEMENT PROVIDER\] - \[TEAM OF 25\]
• Draw management & FM solutions, run government-owned commercial mall, transportation central hub
• Generated retail programs, 360’ events calendar; upgraded leasing contract regulatory implementation
• Affiliate for business expansion on joint ventures; tailored CRM software; project performance review
• Issue and appraise annual report, operation reviews, P&L, CAPEX/OPEX audit, QC, contracts reviews
• Review contractors’ & leasing contracts; maintenance service agreements; project flow & tenant mix
• Introduce agreements on construction for additional site office building. Chart facility operation manual
• Drew business & service plans, SLA's & communication. Review improving electro-mechanical
• Guided mall operations & property management team. Participation in Cairo Next Move exhibitions
• Arranged for "Best Performing Property in Egypt" award in magazine survey. Regional bulk leads
DIRECTOR OF SALES & BUSINESS DEVELOPMENT DIRECTOR - \[team of 18\]
DAMAC PROPERTIES - EGYPT - PARK AVENUE MALL - HYDE PARK COMPOUND \[1700 ACRES\] - APR’07 - AUG’08
Develop strategy on regional property & retail bulk sales
Lead sales of retail, commercial, residential units; (Park Avenue Mall; Hyde Park Residence)
Utilizing KPI strategies. Write prime content for presentations and client correspondence
Introduced bulk sales leads on regional projects, negotiate pricing and terms components
Appoint agents to enhance strong business relations and company image, recommend sales.
Monitor and share branch management, cross-selling, supervision, facility operation
Effected EGP 900M team target on retail sales, and 150M on residential units. Bulk regional leads
Support product launch events, e-mail campaigns. Team sales & cross-selling enhancement.
Share competitions monitor reports, market reviews, project performance critique
DEPUTY SALES MANAGER, RESIDENTIAL SALES - \[team of 7\]
CITYSTARS, GOLDEN PYRAMIDS PLAZA JAN’06 - MAR’07
Achieved from zero (2004 - 2006) to above 100 % of 2006 annual sq.m. sales target
Scored approx. 30% revenue growth, 2006-2007. Set market segment growth strategies
Set sales forecast, pricing structure on market segmentation & competitive analysis
Put forward sales interactive techniques, Mall promotions & events, market penetration strategies
Benchmarked unit price at 300% in 6 months for CityStars residential launch & pricing strategy,
Prepare residential sales business plan, sales schemes for account investment processing on credit
Initiate mall events and support mall shop leasing activities; spot site inspection; Operation control
Built image for exclusive Real Estate luxury lifestyle schemes, Facility & Concierge Management
MARKETING COMMUNICATION & PUBLIC RELATIONS MANAGER - \[TEAM OF 3\]
SOLIMER GOLF RESORT & SPA - Solaymaneyah City - APR’04 - DEC’05
Set Resort P.R. Communication, Marketing plan, budget, calendar of events; social media campaigns
Maximized revenue generation through events and memberships, loyalty programs, promotions
Broaden European Golf Tour Operators network and communication, leisure calendar
Advertising agencies’ coordination: creative print, outdoor, exhibitions, BTL, ATL, e-publicity branding,
Upgrade website content, Design publicity campaign. Produce media kit; account newsletter
Negotiate events’ contracts, arrange fairs, sponsorship, barter, Leasing agreements
MANAGER, BUSINESS CENTER - \[TEAM OF 12\]
1- GRAND HYATT HOTELS 2002/4; 2- STARWOOD HOTELS & RESORTS WORLDWIDE 2000/2
Achieved triple revenue figures, 2004 - Materialized 34% growth, 2002 vs. 2001
Introduce new services, sponsorship leads, packages, membership program, revenue centers; brochure
Compose, department training material, SOPs, P&P, manual checklists, guest satisfaction metric
Obtained Hyatt Certified Departmental Trainer Award - team performance evaluation
Quality Team member, run inspection & reports on property, food Restaurants, kitchens, Engineering
HOTEL MANAGER ON DUTY
STARWOOD HOTELS & RESORTS WORLDWIDE - SHERATON HELIOPOLIS- CAIRO 2000/02
Solve operation issues, site inspection, facility management review, service delivery optimization
Meet Presidency, Celebrity, Government officials, escort VIP delegates. Handle VIP reservation
Monitor front & back office Operation - F&B, Rooms. Health, Safety, Security, P&P, Waste management
Quality Committee member; Customer Satisfaction Surveys (JD Power), resolve complaints
ADMINISTRATIVE ASSISTANT, AREA DIRECTOR OF FINANCE pre-opening - \[TEAM OF 4\]
SHERATON HELIOPOLIS '97-2000
Manage Finance department communication, & Owner offices, Regional properties
Coordinate on Area audit, 5-year plan, budget presentation, contracts, ROI, cost and store control
Supervise reporting divisions (Income Auditor, Accounts Payable, Credit, Stores & inventory, IT)
EXECUTIVE SECRETARY, RESIDENT MANAGER pre-opening - \[TEAM OF 3\]
INTER.CONTINENTAL HOTELS GROUP '87-'93
Coordinated supervising Rooms Division & back-of-the house departments
Script correspondence for guests & official authorities
Liaise with Owning Company. Communicate management strategies, policies, manuals
ASSISTANT, DIRECTOR OF PUBLIC RELATIONS
SHERATON CAIRO HOTEL, TOWER & CASINO -'86/7;'96/7
Assist in 5-year plan, P.R. budget presentation
Compose Hotel collateral - flyers, brochures, client & employee internal newsletter
Coordinate international press travel program, fam trips, press conferences. Internal staff events
Arrange functions, events, Embassy national days & monthly food festivals
Journalism, Advertising, TV Program Talk Show
