Husam AlKayyali, Global Marketing Manager (Online & Offline)

Husam AlKayyali

Global Marketing Manager (Online & Offline)

aramex

Location
Jordan - Amman
Education
Master's degree, Marketing Management with Merit
Experience
19 years, 2 months

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Work Experience

Total years of experience :19 years, 2 months

Global Marketing Manager (Online & Offline) at aramex
  • Jordan - Amman
  • My current job since January 2014

Achievements:

• Create full-fledged marketing plan to ensure maximum marketing budgets across the network
• Launching online and offline campaigns globally and regionally (focusing on GCC)
• Creating social media marketing strategies globally (focusing on GCC)
• Generating revenues and increasing the network’s ROI with an average of over 200%
• Launching an intensive digital marketing campaign across Africa

Regional Marketing (Gulf) at Somfy
  • Saudi Arabia - Jeddah
  • April 2013 to December 2013

Achievements:
• Increased product awareness regionally mainly in KSA & Kuwait
• Created a new reporting system to track sales and analyze the market

Co-Founder & Marketing Manager (Entrepreneur) at Shawweet.com
  • Jordan - Amman
  • January 2006 to April 2013

Achievements:

• Secured 2 rounds of investments of total $100, 000.
• Increased website traffic exponentially to have an average monthly increase of 20%
• Mobile application with more than 150, 000 downloads
• Launched Shawweet Youtube channel to reach over 220, 000 views in 4 months
• Attracted over 55, 000 followers on Facebook page, and over 2, 000 followers on Twitter
• Increased company’s revenue exponentially from $0 to $50, 000 in 6 months of operations
• Launched several new features: HTML5 mobile application, predictions game, new website design and layout
• Generated daily, weekly & monthly reports using Google Analytics that supported better understanding of the global market

Marketing Broadband Services Team Member at Zain
  • Jordan - Amman
  • April 2011 to December 2011

Achievements:
• Increased 3G-subscription revenue by 25% with the offering of promotions and new packages.
• Launched several products such as students’ packages, home packages, university packages that resulted in increased subscriptions and revenues

Senior Products Marketing Officer at Kulacom Telecommunications
  • Jordan - Amman
  • June 2010 to June 2011

Provide result oriented product management in a business model. Lead products team in the development on new products. Deliver profit-driven revenue models. Develop business & functional requirements for products. Perform business and cost analysis. Analyze market segments & create effective business & marketing plans. Develop marketing & sales communication strategies.

Manage the wide range of diverse products: Internet (WiMAX, ADSL, Lease Lines), Voice (VoIP) & Data center, from idea evaluation to after sales quality of service (QoAS), based on a project charter that identifies the product function, feasibility study, sales targets, target market & financial impact

Senior Products & Services Marketing Officer at wi-tribe Jordan (Qtel)
  • Jordan - Amman
  • November 2008 to May 2010

Achievements:
• Launched a new product (Wheel of Prizes) that resulted in increasing revenue by 10%
• Worked on a bundle campaign for wi-tribe resulted in increasing the customer 
base by 5%
• Enhanced the products & services portfolio for wi-tribe Jordan
• Initiated and managed a “referral system” where customers act as the sales force, linked with the “wheel of prizes”

Intern (Part of MA Marketing Management Program) at Fusionsoft Ltd.
  • United Kingdom
  • May 2008 to September 2008

Internship as part of my final masters project in developing a marketing report. The report was based on a market desk research to further promote Fusionsoft's e-catalogue system based on a recommended pricing model

Account Executive at Publicis Graphics Jordan
  • Jordan - Amman
  • July 2006 to March 2007

Handling the Day-to-day requirements of the client (Saraya Holdings)

Education

Master's degree, Marketing Management with Merit
  • at Coventry University
  • September 2008

Awarded the Masters of Arts in Marketing Management with Merit. Successfully enrolled in the Internship program as part of my final masters project in developing a marketing report for Fusionsoft Ltd. (E-Commerce company based in London) based on a market research.


Bachelor's degree, Political Economy
  • at The American University in Cairo
  • June 2006
High school or equivalent,
  • at Al Raed Al Arabi School
  • September 2000

Specialties & Skills

B2C marketing
B2B Marketing
Digital Marketing
Marketing ROI
Marketing Management

Languages

English
Expert
Spanish
Beginner
Arabic
Expert