Marketing & Public Relations Manager
The Sultan Center Group
Total years of experience :14 years, 5 months
Restaurants
KEY ACHIEVEMENTS
• Successfully managed the marketing and PR strategies of 15 brands: Ruby Tuesday, Abou el Sid, Butchers’ Den, Prime &
Toast, Wasabi, the Burger Hub, Pizzetta, Pickles, Wok Hay, Jeans Grill, Pintxos, Ward O Heil, Ward O Sharbat, Layalina Café,
and Mearmisha
RESPONSIBILITIES
• Accountable for the marketing dept. Coordinated activities of team members in implementing complementary tools
• Developed and implemented business plans, marketing plans and strategies to meet expectations of Kuwait’s target
audience towards the brands’ assets
Oversaw franchise opportunities and operational demands to gain understanding of their requirements with a view to
providing applicable marketing strategies
• Tracked and calculated organisation’s ROI; compiled monthly reports for the attention of senior management
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Competencies
courses: Linguistic programming (NLP) – Certificate, Neuro Development • American University of Cairo – Certificate, Organization Behaviour • American University of Cairo – Certificate, Marketing Management
courses: Professional Development • Skillacademee – Certificate of Excellence, Digital Marketing
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