Group Account Director
Impact BBDO
Total years of experience :24 years, 4 Months
• Planning, developing and implementing integrated communication campaigns to assist major companies achieve their sales and communication objectives
• Brands: Ooredoo (previously known as Wataniya Telecom), Chevrolet, Cadillac, Hummer, Saab, Wansa (private label electronics brand), Alghanim Electronics (retailer), Americana Meat Division and Bahry Media Network
• Led, planned and implemented the launch of Wataniya’s new identity; worked closely with Wolff Olins, the branding agency in Dubai on the guidelines document
• Supervised and maintained the application of the guidelines across all communications, both internal and external. Since the launch of the new identity, Wataniya was able to gain various awards as the best brand in the telecom industry.
• Managed the production and launch campaign of Wataniya’s presence at InfoConnect, the biggest telecom exhibition in Kuwait
• Managed the launch of Wataniya TV during Ramadan, a first-time stunt from a telecom company. This included working on the identity of the channel, the launch of the channel, developing 9 TV commercials for various Wataniya products and services as well as all the Ramadan activities and collaterals
• Led and managed the launch event and campaign of the biggest and most advanced service center of Yusuf Ahmed Alghanim & Sons; the inauguration event was under the patronage and presence of his Highness Prime Minister Sheikh Nasser Al-Mohammad Al-Ahmad Al-Sabah
• Planning and implementing different types of promotional campaigns
• Managing and heading the in-house advertising department
• Supervising the visual signage department
• Planning, developing and implementing communication campaigns to assist major companies/banks achieve their sales and communication objectives
• Brands: United Food Industries Corporation (Pride Cheese), Al Bank Al Saudi Al Fransi, Novartis Consumer Health …etc
• Assisting Marketing and Finance professors with their weekly classes
• Grading assignments and teaching classes involving assignment assessments and grading exams
• Coordinating events, field studies and orientations
• Developing new businesses
• Setting price strategies within company’s guidelines to acquire new customers and accommodate existing client budgets
Graduate thesis revolved around the study of the philanthropic behavior. From character, life experiences, thinking patterns to motivation and actions. The report continues to bridge the discussed personality behavior to the mechanisms sustaining a non-profit organization that is spearheaded and managed by philanthropists. The research touches also on the intricate weaving of non-profit marketing strategies insuring the flow of donations, which is the lifeblood of such organizations.
Granted 4 merit letters from the Director of the Business department for an outstanding academic performance
