Digital Business Manager
Morgan International
Total years of experience :16 years, 8 Months
1. In charge of shifting company's platforms to Digital (Learning Management Systems, Online classrooms, Mobile Applications, Social Commerce etc...)
2. Managing Inbound and Digital Marketing Strategy
3. Develop and extend current Market sales through e-commerce
4. Social Media sales strategy
5. Integrating Business processes into company's ERP system
Management of company's ERP system:
Successfully managed and launched the "Morgan Resource Management" ERP system which includes Events Management module, CRM, Financial packages, Stock Management System, Marketing System and 3rd Parties integrations such as MailChimp, Sage, HubSpot etc...
Inbound Marketing:
Designed and directed the development of the company's integrated CRM and Marketing system encompassing: Sales process and funnel, lead nurturing lifecycle, email marketing, landing pages, inquiry management system, in-bound marketing analytics (SEO re-structuring, Page Authorities, Content enforcement etc...).
E-commerce Project:
Successfully managed and launched Morgan's e-commerce interface.
Learning Management System:
Developed Morgan's internal LMS and integrated Company's training processes on it.
Currently working on exposing the LMS to external candidates and building Morgan's Digital Campus
Social Commerce:
Concept generation and process design of e-Commerce platform hosted on Social media channels
Mobile Application:
Concept generation and process design of Company's Mobile App
Job Description:
Setting up logic of new features and functionality
Monitoring Projects ROI and Marketing efficiency and suggest action plans
Communicate with over 34 Satellite offices to gather input on Inbound strategy and filter to executing
Managing development time allocation and breakdown
Supervise a team of developers
Automating business processes in coordination with all departments
Overseeing testing and QA for new releases
Contributing to the company's policies formation
Producing Training Manuals
Assuring proper training plans and support for over 100 end-users located in more than 30 countries
Guiding Project Coordinators and leading projects steering committee
Customer Support
Handling and creating products knowledge manuals
Handling online resource management
Support satellite offices with daily operations
Automating operations processes including inventory, stock, scheduling, instructors evaluation
Freelance Project management of the Lebanon KWC (Karaoke World Championship) awards event
Concept generating
Planning and organizing event
Projecting sponsorship packages and acquisitions
Marketing campaign management
I worked effectively as a member of a close team in my family clothing store and was involved in all aspects of the running of the business, and gained many insights into working practices. I also got to improve my sales and communication skills in addition to grasping the concept of building a new business, planning and organizing wise.
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Hubspot is training professional marketers around the world and offering them the ability to become Inbound Certified, and be on top of the digital marketing chain.
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