Ihab El Mortada, Commercial Coordinator

Ihab El Mortada

Commercial Coordinator

Barker Langham

Location
Qatar
Education
Bachelor's degree, Digital Marketing
Experience
20 years, 1 Months

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Work Experience

Total years of experience :20 years, 1 Months

Commercial Coordinator at Barker Langham
  • Qatar - Doha
  • July 2022 to December 2022

FIFA Worldcup program by Discover Qatar - Qatar Airways, a secondment temporary contract through Barker Langham UK.

Marketing And Business Development Manager at A 2 Z Media Mena
  • Qatar - Doha
  • April 2021 to May 2022

- Generating potential leads, with the CS team.
- Developed a Metaverse Marketing Strategy.
- Got partially involved with a full-stack media tender for DFC-Festival City by Majid Al Futtaim.

Corporate Ambassador at Digital Age Network
  • United Kingdom - London
  • February 2020 to April 2021

"Exclusive Corporate Ambassador - MENA region"
Developing and strengthening commercial relations by sourcing and expanding in the MENA zone, followed by positively representing the firm and increasing marketing efforts by implementing the firm's digital marketing and communication strategies. Appearing as the company's face and official speaker at pre-planned events, primarily in the MENA region and globally when required, pitching its concept by defining its services or products. Plan to use existing relationships, build the brand among them, and expand the network. Generate leads and embrace the brand's mission and ideals. Developed the organization's concept with a digital transformation consultancy division and an online education platform.

Global Sourcing Manager at Trinity International
  • Qatar - Doha
  • October 2018 to February 2020

Acting as a middleman and digital sourcing representative following ICC regulations, followed by commercial banking processes, underwriting, contract evaluation, SGS, and source inspection. Sourced, arranged, and executed transactions for 20 to 35 percent less than the market price.

Marketing Manager at AKAR Trading
  • Lebanon - Beirut
  • January 2010 to September 2018

Collaborated by implementing a strategic plan to improve the company's profile, reaching out to critical demographics using social media market segmentation. Participated in graphic design, web publishing, SEO, SMO, SEM, KPI management, online and email marketing, google analytics and adverts, e-commerce, adobe photoshop and animation, and essential content management systems. With senior personnel, I created high-quality material for five communication channels. By monitoring the development of unique and engaging material, we strengthened our brand and engaged our community. By analysing data analytics and optimising site structure and content, we have increased online traffic by 75%, created a plan and timeframe, as well as oversaw the preparation of print materials and frequent e-communications. Developed business connections and established a media strategy, including media release writing. Led and managed the day-to-day communication. To reach out to new areas, I handled marketing, rentals, and digital expansion plans.

Project Manager at Indumill Group
  • Brazil - Belo Horizonte
  • January 2007 to January 2010

Completed an ERP cloud-integrated, System deployment project in the industrial, transportation, and administrative enterprises of a global holding company. Trained personnel in each division, up to 500 users. Accounting, financial, and logistical operations were all part of my digital responsibilities. Developed a pricing business case, supply chain systematic tactics, and revenue models for alternative product pricing by upgrading a new policy on five business segments, resulting in a 30% profit increase, management growth, and efficiency improvements.
http://www.indumill.com.br/

Marketing Coordinator at Macnific Solutions S/A
  • Switzerland - Geneve
  • September 2004 to December 2006

Demonstrated revenue-generating access control and tracking initiatives and implemented bio-information technology services and solutions in two Middle Eastern target markets.

System Analyst at International Airpor
  • Lebanon
  • November 2002 to August 2004

Managed daily reporting and risk monitoring while supervising ERP system models.

Education

Bachelor's degree, Digital Marketing
  • at The Open University (OU)
  • February 2021

Activities and Societies: - Introduction to building a web presence. - Planning an online business strategy. - Getting started with search and noticed with search ads. - Improving search campaigns. - Getting business noticed locally. - Deep dive into social media. - Discovering the possibilities of mobile. - Content marketing. - Connecting through email. - Advertising on other websites. - Deep dive into display advertising, analytics, data into insights. - Online shop building. - International Expansion. Concerning this course The Interactive Advertising Bureau Europe and The Open University have both accredited the Mastering the Basics of this Digital Marketing course. 26 chapters to study has been included, all designed by Google experts and jam-packed with practical activities and real-world examples to help to put knowledge into action.

Master's degree, Project Management
  • at Instituto Europeo de Posgrado
  • December 2006

Activities and Societies: Credit-for-experience / scholarship program Technology business and services related field. Internship 14 Month (1.500 h) Ref: Macnific Solutions S/A (Geneva - Switzerland)

Bachelor's degree, Management Information Systems
  • at Univercidade Federal de Minas Gerais
  • May 2002

Activities and Societies: Mountaineering, sky diving, water diving, bungee, student union, non-profit organisations. -Principles of system theory and its application to MIS problems. -Information systems analysis and design focused on integrating computer-based information technology solutions and business processes to solve business problems and exploit business opportunities. -Planning process as it applies to the information systems development life cycle. -Ethical and legal issues as they relate to information systems. -Principles of error control, risk management and problem avoidance. -Database design and administration. -Assessment of an organization’s data communication needs and design of an appropriate plan for meeting those needs. -Principles of object-oriented programming that formulate a solution to a business problem. -Managing the information systems organization.

Specialties & Skills

Business Systems Implementation
Project Management
Communicator
Business Development
Digital Marketing
ADOBE PHOTOSHOP
ADVERTISING
ANIMATION
CONTENT MANAGEMENT
E-COMMERCE
GRAPHIC DESIGN
MARKETING
PERSONNEL
QUALITY

Social Profiles

Personal Website
Personal Website

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Languages

Arabic
Expert
English
Expert
French
Beginner
Portuguese
Expert
Spanish
Intermediate

Hobbies

  • Skydiving