Retail Marketing Executive
Patchi L.L.C.
Total years of experience :7 years, 7 Months
Coordinating between 30 boutiques all over UAE market and the head office, workshop, factory, logistics, creative department, retail department. Communicate new Retail guidelines and procedures to the boutiques in coordination with the Head of Retail.
Follow up on retail boutiques daily enquiries & monthly reports.
Controlling and following up on the boutiques orders and requests ( food and non food items, seasonal collections, consumables and so on)
Follow up with workshop department for order execution
Follow up on food and non food Returns & Transfers, stock rotation.
Periodical physical Inventory
Communicating the updated files to the boutiques as per Creative manager’s guidelines
Controlling and following up the Retail-Corporate orders (provide quotations, branding, coordinate with external suppliers)
Create Retail- Corporate database; customer profile follow up, reporting best selling product and employee
Preparation and implementation of SOP’s (Communication flow plan, operational forms, Policy standardization)
Initiating customer loyalty- creating customer database, email marketing-direct email
Problem solving- Customer complaints
Attend weekly Retail meeting with the Head of Retail and the General Manager, proposing new strategies to smooth the Retail Operation
Perform any other duties assigned by the management ( Product Knowledge booklet, Boutique Identity..)
• Achieve store and personal sales and Key Performance Indicator goals as assigned by the store manager Top seller for the past seven consecutive months with personal sales revenue of 1.2 million AED during the same period.
• Provide excellent customer service by promoting the Brand (through Fred Perry's history, product knowledge, policies and procedures)
• Contributed to a positive team environment.
• Communicate brand values to customers that in turn assist in the sale.
• Develop and retain long term clients and add new customers to mailing list for repetitive sales.
• Maintain visual merchandising criteria that have been put for buy the merchandising team.
• Provide management with appropriate feedback (product needs and product quality issues, complaints customer feedback) that in turn adds value to the business.
• Create daily shop floor plan (areas of responsibilities for each sales associate, update of target for the day/week, update of sales and lost sales report)
• Introducing company's services through telephone sales.
• Raising awareness of the company’s service by providing information to the customers by communicating with them at an early stage of the new features of the products/services.
• Provide excellent customer service through product knowhow
• Communicate brand values to the customers
• Complete call logs and reports with various information gained by the call.
• Report to manager for the extra needs and the new trend outcomes. This gave the company the ability to make necessary changes to the product line in order to meet customer needs.
• Problem solving (research billing issues, misapplied payments and most important customer complaint handling/ resolving)
• Introducing a new product (APS Automatic Paying System) in an existing market ( new product development)
• Raising awareness and brand loyalty through face to face interaction with clients.
• Direct marketing of the new product features that would improve their banking experience.
• Due to the fact that there was not specific target group for the product; excellent customer service was provided to all of the customers.
• Consult customers about their product needs.
• Inform and train the personnel of the bank about the product and its new features in order for them to continue providing excellent customer service.
• Report effectiveness of the plan to the marketing manager that would assist in making strategy changes is and when required.
• Introducing a new product in an existing market ( new product development of Automatic Paying System (APS) )
• Raising awareness and brand loyalty through face to face communication
• Direct marketing
• Problem solving which would arise from the older population due to lack of exposure to IT and fear of error. Consult customers about their product needs.
• Inform and train the personnel of the bank about the new product that would entail in their ability to provide excellent customer service and reduce queue lines for the tellers.
• Report effectiveness of the plan to the marketing manager
Relevant coursework: Advanced Marketing, Marketing & Sales Promotion , Communications Decisions, Organizational Behavior, Business Ethics, Communications Analysis, Consumer Behavior, Advanced Advertising, Advanced Public Relations, Legal Environment of Business