Ioanna Varka, Retail Marketing Executive

Ioanna Varka

Retail Marketing Executive

Patchi L.L.C.

البلد
الإمارات العربية المتحدة - دبي
التعليم
بكالوريوس, Business Communication and Marketing
الخبرات
7 years, 7 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :7 years, 7 أشهر

Retail Marketing Executive في Patchi L.L.C.
  • الإمارات العربية المتحدة - دبي
  • أكتوبر 2016 إلى يونيو 2017
Retail Relationship Coordinator في Patchi L.L.C.
  • الإمارات العربية المتحدة - دبي
  • يونيو 2013 إلى سبتمبر 2016

 Coordinating between 30 boutiques all over UAE market and the head office, workshop, factory, logistics, creative department, retail department. Communicate new Retail guidelines and procedures to the boutiques in coordination with the Head of Retail.
 Follow up on retail boutiques daily enquiries & monthly reports.
 Controlling and following up on the boutiques orders and requests ( food and non food items, seasonal collections, consumables and so on)
 Follow up with workshop department for order execution
 Follow up on food and non food Returns & Transfers, stock rotation.
 Periodical physical Inventory
 Communicating the updated files to the boutiques as per Creative manager’s guidelines
 Controlling and following up the Retail-Corporate orders (provide quotations, branding, coordinate with external suppliers)
 Create Retail- Corporate database; customer profile follow up, reporting best selling product and employee
 Preparation and implementation of SOP’s (Communication flow plan, operational forms, Policy standardization)
 Initiating customer loyalty- creating customer database, email marketing-direct email
 Problem solving- Customer complaints
Attend weekly Retail meeting with the Head of Retail and the General Manager, proposing new strategies to smooth the Retail Operation
 Perform any other duties assigned by the management ( Product Knowledge booklet, Boutique Identity..)

Sales Associate, trainee store supervisor في Uranio Overseas Bureau Trading L.L.C. (UAE)
  • الإمارات العربية المتحدة - دبي
  • سبتمبر 2011 إلى مايو 2013

• Achieve store and personal sales and Key Performance Indicator goals as assigned by the store manager Top seller for the past seven consecutive months with personal sales revenue of 1.2 million AED during the same period.
• Provide excellent customer service by promoting the Brand (through Fred Perry's history, product knowledge, policies and procedures)
• Contributed to a positive team environment.
• Communicate brand values to customers that in turn assist in the sale.
• Develop and retain long term clients and add new customers to mailing list for repetitive sales.
• Maintain visual merchandising criteria that have been put for buy the merchandising team.
• Provide management with appropriate feedback (product needs and product quality issues, complaints customer feedback) that in turn adds value to the business.
• Create daily shop floor plan (areas of responsibilities for each sales associate, update of target for the day/week, update of sales and lost sales report)

sales and customer service executive في Omesson S.A. (Greece)
  • اليونان
  • يونيو 2009 إلى أكتوبر 2009

• Introducing company's services through telephone sales.
• Raising awareness of the company’s service by providing information to the customers by communicating with them at an early stage of the new features of the products/services.
• Provide excellent customer service through product knowhow
• Communicate brand values to the customers
• Complete call logs and reports with various information gained by the call.
• Report to manager for the extra needs and the new trend outcomes. This gave the company the ability to make necessary changes to the product line in order to meet customer needs.
• Problem solving (research billing issues, misapplied payments and most important customer complaint handling/ resolving)

Junior Marketing and product development executive في National Bank of Greece (Greece)
  • اليونان
  • ديسمبر 2007 إلى ديسمبر 2008

• Introducing a new product (APS Automatic Paying System) in an existing market ( new product development)
• Raising awareness and brand loyalty through face to face interaction with clients.
• Direct marketing of the new product features that would improve their banking experience.
• Due to the fact that there was not specific target group for the product; excellent customer service was provided to all of the customers.
• Consult customers about their product needs.
• Inform and train the personnel of the bank about the product and its new features in order for them to continue providing excellent customer service.
• Report effectiveness of the plan to the marketing manager that would assist in making strategy changes is and when required.

Junior Marketing and Product Development Executive في Piraeus Bank
  • اليونان
  • سبتمبر 2007 إلى ديسمبر 2007

• Introducing a new product in an existing market ( new product development of Automatic Paying System (APS) )
• Raising awareness and brand loyalty through face to face communication
• Direct marketing
• Problem solving which would arise from the older population due to lack of exposure to IT and fear of error. Consult customers about their product needs.
• Inform and train the personnel of the bank about the new product that would entail in their ability to provide excellent customer service and reduce queue lines for the tellers.
• Report effectiveness of the plan to the marketing manager

الخلفية التعليمية

بكالوريوس, Business Communication and Marketing
  • في State University of New York/ Empire state College
  • يونيو 2010

Relevant coursework: Advanced Marketing, Marketing & Sales Promotion , Communications Decisions, Organizational Behavior, Business Ethics, Communications Analysis, Consumer Behavior, Advanced Advertising, Advanced Public Relations, Legal Environment of Business

Specialties & Skills

SWOT analysis
Direct Marketing
Direct Sales
Microsoft Office
MS Office

اللغات

اليونانية
متمرّس
الانجليزية
متمرّس

الهوايات

  • Dancing