Senior Brand Manager
MULTIRAMA PC EXPERT S.A
Total years of experience :20 years, 11 months
Responsible for all BTL (Bellow The Line) and Trade Marketing activities:
- Design, application and control of stores marketing plan
- Timely and successfuly deliver all ATL activities and campaigns to BTL level in the stores
- Market research for new in-store promotion and marketing materials / technologies
- Liaise with manufactures / supplier to achieve best possible promotion of their products in the stores
- Design, update and controll of store Look & Feel Guidelines
- Manage the BTL Team
- Control of the BTL annual budget
- Participation in setting a new or refubrished store floor plan
Responsible for annual marketing plan activation and controll.
-Design and production of marketing print material (ads, brochures, direct mailing, company profiles)
-Communication with magazines and web sites
- Media buying and planning
- Updating web site content
- Organising events
- Writing newsletters and press releases
- Sponsorships representation
- New product packaging design and development
Resposnsible for a wide array of activities including:
- Design and implementation of IT Product catalogues
- Concept development for ads and events
- Events management and control
- Copy and creative for print ads and catalogue covers
- Copy for press releases and newsletters
- Concept development for in-store POP material
- Branding supervisor for own labels ( TURBO-X, @work)
-Preparing marketing material for new and exisiting products.
-Contacting customers to present new products.
- Data entry in customers data base
- Participation in events planing and new product launch events