Business Development Manager
Geostar LTD Georgia
Total years of experience :16 years, 9 months
Duties:
Company long term strategic development plan design and implementation. Enhancing company profitability. Results:
Developed company long term development plan. Designed company long term structure changes.
Analyzed company receivable situation and provided optimization plan
Tailor made approach to KA issues solution and overall re-launch of the brands in MT channel.
Projects:
• Receivable analysis and credit limit setting.
• KA product mix and visibility optimization
• Sales team trainings. Portfolio optimization
Duties:
Position combined National and export level Operation, Support, Business intelegence, Research and Development duties.
Results:
Designed new sales structure that contributed to fulfillment of sales targets and gaining leading position on the market.
Contributed to gaining profitability thanks to reorganization, process and cost optimization, enhance on system tracking of cost control, as well as setting and tracking efficiency standards.
Projects:
• Switch to presale system
• Improvement of sales practices at dealer’s side
• Internal and dealer side by outlet receivable control and credit limit setting.
• Company POS, Sales Assets and Free goods field usage control.
• Sales force efficiency project,
• Picture of Success field tracking system,
• Created retail audit team in Gold and Silver outlet.
Duties:
Company Daily cash flow planning and tracking, tracking company payable and recevable dynamics, alarming on expected overspending, control on company daily expense, sales target setting and bonus calculation, company KPI reporting
Results:
Enhanced cost control and accelerated cash inflow to the company.
Significantly improved receivable. Had no delay in product import due to proper cash flow planning. Developed field salesforce bonus system and incentives contributing to revenue growth and cash smooth inflow during month.
Projects:
• Budget daily follow up project and precise cost control.
• Sales Representative and Sales Supervisor and Team Bonus System Design and Implementation. Corresponding KPI reporting with infographics to enhance team and competition spirit within the employees.
• The employee of the month contest with 2 winners (the first with regards to revenue and the second with regards to weekly cash collection target)
Textyle&Perfume Subdivision Line Manager (FMCG brands), 2007-2008
Duties:
Position combined Brand Director (both Sales and Marketing) duties with duty station in Yerevan Results:
Subdivision staffing and training
Presale System Design and implementation
Hosiery brands marketing campaign
Designed KPI standards and motivation schemes later expanded to overall company
Optimized portfolio, increased warehouse stock liquidity
Rehabilitated brand image, increased penetration in retail up to 90%
Projects:
• KA project (entered SAS, STAR, Yerevan City KAs)
• Region sales development project (Launched presale in Gumri and Vanadzor Areas)
• Entered KA channel, tripled sales revenue
Duties:
Position combined Brand Director (both Sales and Marketing) duties at National level Results:
Increased brand annual revenue 5 times during first year
Insured average annual growth 20% in next 4 years
Increased penetration from 40% up to 95% in retail, entered all existing KA, expanded region sales Projects:
• Presale System Design and implementation
• Bic brand stationery campaign: kids Disney brand drawing contests in Tbilisi Schools, essay writing and calligraphy contests in University
• Bic lighter penetration and cash area placement
Electronics, Power electronics, Operation Management
