Trade Marketing Section Head - GCC & NAL
Magrabi Retail
Total years of experience :20 years, 6 months
• Responsible for the development, and execution of all marketing activities designed to increase the sales performance & Magrabi entity awareness.
• Artwork production; Proof read & ensure all artwork is accurate and technically correct, adhering to corporate guidelines.
• Liaison with creative services, external design agencies, partners, and marketing director over production and sign off of artwork.
• Responsible for managing the trade marketing budget, monitoring of trade marketing execution.
• Leading development of the trade marketing strategy to achieve defined business objectives across all product categories and support marketing objectives both externally and internally.
• Contribute to the company’s goals; improving market share, customer satisfaction and productivity performance.
• Manage/Evaluate marketing campaigns and trade promotion levels to achieve maximum returns (ROI).
• Participates in the design of the promotional material, in addition to maintaining contact with the communication section & advertising agency, in order to supervise all promotional activities.
• Managed several media Outreach campaigns related to some newly launched concepts, products, or promotions.
• Tracking campaigns, preparing performance analysis reports of post campaign and making future recommendations to concurrent programs for corrective modifications.
• Worked closely with the CCO to improve processes that link corporate brand identity building activities in addition to product development activities with sales activities.
• Track contractor allotment based on program performance.
• Assist in financial responsibilities: estimating, billing, reporting and invoicing for marketing fees and expenses, cooperative advertising requests and documentation.
• Manage the complete creation of the visual merchandise manual.
• Update the visual merchandise manual and store guidelines quarterly.
• Frequently conduct store visits to ensure all activities comply with marketing calendar; and to make sure that all stores are aligned with the standard guidelines.
• Communicating with all vendors in order to get the latest activities and visuals.
• Create monthly PO’s on the SAP system.
• Participate in suitable events locally for each market.
• Create/update the monthly report for all VM spending & requirements.
• Responsible for the development, and execution of all marketing activities designed to increase the sales performance & Magrabi entity awareness.
• Artwork production; Proof read & ensure all artwork is accurate and technically correct, adhering to corporate guidelines.
• Liaison with creative services, external design agencies, partners, and marketing director over production and sign off of artwork.
• Responsible for managing the trade marketing budget, monitoring of trade marketing execution.
• Leading development of the trade marketing strategy to achieve defined business objectives across all product categories and support marketing objectives both externally and internally.
• Contribute to the company’s goals; improving market share, customer satisfaction and productivity performance.
• Manage/Evaluate marketing campaigns and trade promotion levels to achieve maximum returns (ROI).
• Participates in the design of the promotional material, in addition to maintaining contact with the communication section & advertising agency, in order to supervise all promotional activities.
• Managed several media Outreach campaigns related to some newly launched concepts, products, or promotions.
• Tracking campaigns, preparing performance analysis reports of post campaign and making future recommendations to concurrent programs for corrective modifications.
• Worked closely with the CCO to improve processes that link corporate brand identity building activities in addition to product development activities with sales activities.
• Track contractor allotment based on program performance.
• Assist in financial responsibilities: estimating, billing, reporting and invoicing for marketing fees and expenses, cooperative advertising requests and documentation.
• Manage the complete creation of the visual merchandise manual.
• Update the visual merchandise manual and store guidelines quarterly.
• Frequently conduct store visits to ensure all activities comply with marketing calendar; and to make sure that all stores are aligned with the standard guidelines.
• Communicating with all vendors in order to get the latest activities and visuals.
• Create monthly PO’s on the SAP system.
• Participate in suitable events locally for each market.
• Create/update the monthly report for all VM spending & requirements.
• Responsible for supporting the development and execution of the marketing plan.
• Ensuring alignment across the sales/marketing organizations on field sales needs and marketing initiatives, including coordination with corporate trade marketing and budget management.
• Assisting marketing manager in coordinating integrated communication and marketing activities.
• Executing the campaigns involving direct mail, email broadcast campaigns, outbound calls, marketing trade shows and events, public relations, customer communications, media advertisements, promotions, and other marketing plans.
• Assist in financial responsibilities: estimating, billing, reporting and invoicing for marketing fees and expenses, cooperative advertising requests and documentation.
• Ensure the proper use of logos and brand guidelines.
• Developing and maintaining sales proposals and collateral, rate cards, brochures, and supervise the production or implementation of marketing materials.
• Organizing and attending events such as conferences, seminars, receptions and exhibitions;
• Organizing photo shoots; in order to use it in the company website.
• Writing and maintaining content and providing monthly updates to company website.
• Producing quarterly newsletter and distributing it to email marketing list of company.
• Participated in several audit committees in stores around KSA.
• Co-ordination and communication of product price and pack changes.
• Frequently conduct store visits to ensure that all activities comply with marketing calendar; and to make sure that all stores are aligned with the standard guidelines.
• Participate in suitable events locally for each market.
• Manage all the Visual Merchandize and Elements in Stores that would affect the store image
• conduct marketing surveys to identify Market Share
• Develop a Quantitative Marketing Research to identify people’s knowledge of stores, products and services in each market: UAE, KSA, Egypt, and Lebanon
• Research to identify clients, sector opportunities, and competition.
• Coordinate, designs and implements plans to market events and products including meetings, speaking engagements, seminars, trade shows and exhibits.
• Planning and concept development and execution of print and media campaigns.
• Monitoring corporate communications plan and strategy for uniformity in message, including templates, tag lines, and logo usage.
• Writes and distributes press releases and produces media kits.
• Designs, negotiates, and buys advertising in local media and maintains advertising contacts.
• Interfacing with counterparts and building up relationships with them at marketing suppliers.
• Coordinating in production of a wide range of marketing communications.
• Managing the production of marketing materials, including leaflets, posters, flyers, newsletters and DVDs; and arranging for its effective distribution
• Assisting in writing, tracking and delivery of press releases.
•Manage all the Visual Merchandize and Elements in Stores that would affect the store image
•conduct marketing surveys to identify Market Share
•Develop a Quantitative Marketing Research to identify people’s knowledge of stores, products and services in each market: UAE, KSA, Egypt, and Lebanon
•Research to identify clients, sector opportunities, and competition.
•Coordinate, designs and implements plans to market events and products including meetings, speaking engagements, seminars, trade shows and exhibits.
•Planning and concept development and execution of print and media campaigns.
•Monitoring corporate communications plan and strategy for uniformity in message, including templates, tag lines, and logo usage.
•Writes and distributes press releases and produces media kits.
•Designs, negotiates, and buys advertising in local media and maintains advertising contacts.
•Interfacing with counterparts and building up relationships with them at marketing suppliers.
•Coordinating in production of a wide range of marketing communications.
•Managing the production of marketing materials, including leaflets, posters, flyers, newsletters and DVDs; and arranging for its effective distribution
•Assisting in writing, tracking and delivery of press releases.
Equivalent to Master of Business in Marketing and it includes: • Business Economics • Consumer behavior • Professional selling skills 1,2 • Business administration 1,2,3 • Marketing 1,2 • Advertising • Sales management • Sales forecasting • Strategic marketing • Sales promotion • Strategic customer service • Marketing research 1,2 • E-marketing • Negotiation skills • International marketing & export • Business commutation