Marketing & Communications Director
San3a Tech
Total years of experience :10 years, 7 Months
San3a Tech includes daughter enterprises San3a Academy, Fab Lab Egypt & Maker Faire Cairo
Dec 2020- May 2021
\[ https://www.facebook.com/san3atech \]
\[ https://www.facebook.com/san3aacademy \]
\[ https://www.facebook.com/fablab.egypt \]
• Creating the Content and Marketing Strategy, Marketing Plan, Content Direction & Calendar as well as setting tone & presence across platforms \[FB, Linkedin, Instagram, Portals\]
• Creating Products & Concepts \[such as; Children’s Programming Workshop, Mom’s that Code Club, Making 7 Days, Design & Do, The Right Cut, etc. as well as producing Goethe MakerCast’s episodes Zero & 1 along with Teasers
• Directing Design & Visuals
\[ http://www.botitapp.com/ \]
• Creating the content strategy & conversation capabilities, tone and logic for AI product-purchasing chatbot; creating intentions, situations, utterances, stories, style, flow, anticipating and satisfying user-generated queries & requests, use cases and even small talk and humor
• Conceiving and updating a unique keyword-relevancy system promoting products for major franchises across the board \[Restaurants- McDonald's, Hardeez, Saladero etc., Supermarket Goods- eg. Gourmet Egypt,
Pharmaceuticals, etc\]
• Oversight of tone, concept and direction of all company written materials, including humanizing tonality and language-use of chatbot AI, PR, SM Accounts, Websites and all other company assets and materials
• Responsible for all content, strategy, positioning and tone for the Ddot Gmbh and all it’s projects and endeavors, including:
• - Creating The Ddot’s company profile \[directed to Venture Capitalists and Investors\] - Creating an online website for CUJU - the company’s Artificial Intelligence football training App and creating the content in English as well as supervising the accuracy of the German portal’s content
• - Collaborating with the UX/ Interface designer to complete all the content contained within the CUJU App and all the content for the different possible scenarios for users’ engagement with the App - Humanizing and creating a ‘cool personality’ for the App’s AI chatbot to engage users and positively enhance their experience throughout the multitude of storylines and situations occurring between the chatbot and each individual user from answering any questions related to football \[favorite team results, match highlight videos, player profiles/ latest interviews or any other football/ sport related queries\] to the chatbot’s machine learning assessment of user-submitted videos for the different training exercises and ‘becoming a real-time trainer’ answering all the user’s questions and prompting them to keep training and do better, presenting where the user stands in football skills in relation to all the other CUJU App users all over the world
• - Testing the CUJU App on both IOS and Android - Managing the Social Media presence/ different accounts for the Ddot, CUJU, Hack 4 Egypt
ü Conceptualizing and Creating the Ddot’s new sister company PALA and its manifesto as a technology- based, socially-driven hub that offers all the latest technologies to entrepreneurs that wish to create solutions to society’s major problems in the fields of Education, Health, Agriculture, Traffic, Energy in collaboration with NASA’s Singularity University
ü Creating the Content Tree for PALA’s online portal - Managing the PR to introduce PALA and Singularity University to all those wishing to learn of the latest technologies and how to utilize them to find solutions to societies’ problems- globally, regionally and locally
Director of New Venue in Dokki Promotional Video
Media Consultant & Content Manager
\[http://www.goethe.de/ins/eg/kai/deindex.htm\]
• Conceptualizing, Producing, Filming & Directing video promoting Dokki HQ
• Editing, Color-correcting, aligning with client’s vision
Director of Mondays@Bustan Movie Nights Promotional Video Dec 2015-Jan 2016
Media Consultant & Content Manager
\[ https://www.youtube.com/watch?v=-GLjJ0YAgFI \]
• Conceptualizing, Producing, Filming & Directing promotional Video trailer for Goethe Institut Kairo’s
Movie Nights ‘Mondays@Bustan’
• Editing, Color-correcting, aligning with client’s vision
Yallah Underground!
Production Manager
\[http://www.imdb.com/title/tt4198316/\]
• Winner of the Hessian Film Award
• Offered insights and contacts and production management to Director Farid Eslam & Dana Wilson- connecting them with the underground culture scene in Egypt & Lebanon \[Zeid Hamdan among others\].
Managing Director & First Grand Quraan Competition Organizer
• First non-state-sponsored Internationally-acclaimed Quraan recital Competition
• Under Mentorship of Tajweed/Vocals/Maqaaam Professor Dr. Taha Abdul Wahab, with the prestigious participation of world-recognized reciters & judges such as Dr. Ahmed N’einaa, Dr. Al-Lahouni, Dr. Reda T’eima, Abdul Fattah Al Tarouti, Mohamed Al Mallah and other prominent figures.
• Finalizing English and Arabic content from shields, plaques, posters to flyers to filming & photography of the event
Director of Portal’s MobileApp Video Sep 2015-Jul 2015
Media Consultant & Content Manager
\[http://mostaqqel.com/\]
\[https://www.youtube.com/watch?v=3Dgr8OhhNRw\]
• Conceptualizing, Producing, Filming & Directing Video for mostaqqel.com ‘s Android mobile App ‘WORC’
• Editing, Color-correcting, aligning with client’s vision
Nominated for Best Shorts Award 39th Hong Kong International Film Festival \[HKIFF\] Shorts Competition
• Produced during Analogue Zone 3 workshop, my Super 8mm film 'Acapella' has been officially invited to participate in the Official Shorts Competition of the 39th Hong Kong International Film Festival in March-April 2015, where Acapella will have its Asian Premiere
RECENT PRESS
• http://www.mad-solutions.com/press/Islam-Safiyyudin-Mohamed-s-Acapella-Part-of-Berlin-International-Film-Festival-within-Forum-Expanded-Section.php
• http://www.babylonia.de/allgemein/remember-revolution/
• https://www.berlinale.de/en/im_fokus/boulevard/05_boulevard_2015.html#navi=43078&item=47869
• https://www.goethe.de/en/kul/flm/20475312.html
• http://english.ahram.org.eg/NewsContent/5/32/122167/Arts--Culture/Film/Egyptian-filmmakers-take-part-in-the-th-Berlinale.aspx
• http://timable.com/en/event/825270
• http://www.clapmag.com/malick-herzog-wenders-etc-la-berlinale/22657
• http://www.cinemafrica.org/spip.php?article1531
• http://blog.deutschland.de/en/2015/02/berlinale-blogger-creativity-and-strength-egypt-at-the-berlinale/
• http://www.arsenal-berlin.de/fileadmin/user_upload/forum/pdf2015/expanded_englisch/Islam_Safiyyudin_Mohamed.pdf
• http://www.arsenal-berlin.de/en/berlinale-forum/program/artists-expanded/islam-safiyyudin-mohamed.html
• https://www.berlinale.de/de/presse/filmstills/filmstills_forum_expanded/index.html
Participated in the 65th Berlinale in Feb 2015. Acapella had its World Premiere on Feb 9th at the Akedemie Der Kunste followed by it's second screening on Feb 11th at Arsenal Gallery in Potsdammer Platz. Both screenings were followed by rich Q&A sessions.
• ‘Falling into Oneself’ was presented as an art installation at opening of Leise Jenius art gallery at 103 Soldiner Strasse, Berlin alongside works of Berlin-based artists.
‘Remember : Revolution’ Films Screening at Babylonia Language & Culture School in Kreuzberg
Feb 21st 2015
• The screening of 3 Films: ‘1/2 Revolution’ directed by Omar Shargawi & Karim El Hakim during the 25 Jan uprising, which I filmed a large portion of and appear as one of the main characters. ‘Falling into Oneself’ which mirrors the fears during the lead-up to the 2012 midyear Presidential elections as people were afraid for what may become of women, and largely Egypt itself, depending on who assumed the reign of powers. The third film ‘Acapella’ had its World Premiere at the Berlinale earlier that Feb and speaks of the hope that shines between the people who choose to break free from chains of conditioning
• The screenings were followed by an extended Q&A session with Islam Safiyyudin Mohamed lasting 90 minutes
Writing and Editing Content for English portals for http://www.mbc.net/en.html
Aligning visuals, as well as online, and mobile app functionality for different aspects of the English portal sectors
Streamlining content & creating 'voice' for mbc.net that corresponds to various target demographics \[according to Management strategy\]
• Directing and aligning ALL content on MBC's English-speaking portals; including continuous content for programming across MBC channels, B2B communications & Corporate websites, MBC’s Corporate Social Responsibility division, CSR, portal \[MBC Hope\] etc..
• Writing and editing of content on ALL MBC’s English-speaking portals across
• MBC 2
• MBC MAX
• MBC 4
• MBC Action
• MBC Bollywood
• MBC Group’s B2B & Corporate website
• MBC’s Corporate Social Responsibility division- CSR portal \[MBC Hope\] etc..
• Creating the tone/ ‘voice’ across MBC Group’s English-speaking portals \[both channels & corporate\]
• Responsible for Translation & Transcreation of content originating in Arabic while maintaining integrity, nuances/ spirit of original content
• Launched MBC Bollywood English-content portal
• Responsible for MBC Group B2B English Press Releases
• \[as well as amending/ flagging inconsistencies in Arabic frequently\]
• Responsible for high-profile ENG>ARA & ARA>ENG visual aids for top management presentations & circulars
• Responsible for creating Inter-Agency communications through aligning taxonomy, objectives and facilitating a flattering and balanced medium to do justice to the efforts of all parties and entities involved
• Communications Point person for Word Food Programme & MBC Group ‘#Syrians_without_an_Address’ campaign- striving to place a human face to the endless suffering witnessed by displaced Syrians whether inside Syria or within neighboring countries
Supervising 'grid' scheduling team for respective English portals for mbc satellite channels \[MBC 2, MBC 4, MBC Max, MBC Action, MBC Bollywood\]
Providing original content in English for Arabic editors to translate and utilize for Arabic articles
Ensuring content appropriateness for MENA while maintaining edge & coordinating between Dubai, KSA & Cairo management needs for English portal, as well as team needs, to ensure optimal productivity and highest quality content and presentation
Featured Film Director / Artist
Kunstverein Art Gallery
August 2014 - August 2014
“A Paradise Built in Hell” 16mm Film Festival
Featured Artist/ Director
\[http://www.kunstverein.de/englisch/exhibitions/current/20140627.php\]
\[http://www.swotee.de/events/150294/Falling-Into-Oneself-Islam-Safiyyudin-Mohamed-2012-4-Min-16-Mm-Film_Kunstverein-In-Hamburg\]
\[http://dreitagewoche.de/falling-into-oneself/16-08-2014\]
• Screening of my 16mm short ‘Falling into Oneself’ as a part of the Kunstverein 16mm film festival ‘A Paradise Built in Hell’ followed by a long Q&A session with festival curator and audience
• “Most of the films are from after the turn of the millennium, a point in time when digital film production appeared to replace analog technologies. When viewing the broad range of the 16mm format in present-day art production, one is surprised at the richness and thematic depth with which this analog film technology is employed. The discussions on the films are expanded by the respective artists, filmmakers and theorists joining in over the internet via Skype each evening after the screenings.”
Director/ Artist
Cimatheque — EU Film Fund
June 2014 - July 2014
Director of Upcoming Super 8mm Short Film 'Acapella'
Performance Art, Installation
'ACAPELLA' is currently being finalized in Post-Production
• One of 15 artists chosen to produce their films in March 2014 in Egypt. I was paired with director Gustavo Jahn & Melissa Dullius to assist me on my film \[Acapella\] as I assisted them on theirs \[The Mirror - El Meraya\]. Gustavo and I had collaborated 6 years before in 2008 on his film Triangulum.
• Acapella will focus on storytelling through experimental archaic imagery and sound spanning the Super 8mm b&w and color film
• Art installation ‘Pyramid No. 4’ was also on show the night the preliminary sneak preview of Acapella was presented, which further explores the same theme
• Roster of celebrity actors included musicians \[Ahmed Omran- Founder of Wust El Balad band\]; Philippe Dib \[Musician & Director\]; Ahmed Safi \[Independent Musician/ Composer with a number of musical outfits- most recently his solo album -Nafathat Al Awraq; Hany Mustafa \[one of Eypt’s most talented vocalists and composers\]; Youssef Abu Zeid \[Percussionist\]; Samia Asaad \[Famous TV & independent Egyptian Actress\]; Vranas Georhiadhis \[Master Painter & Esoteric Researcher- only living descendant of Gurdjieff\]
• ART INSTALLATION: ‘Pyramid No. 4’ & sneak preview of ‘Acapella’ was presented in Downtown's Greek Club
• Special Thanks to The Berlin Fund; European Cultural Foundation; Goethe Institut; Townhouse Gallery; Lab A \[Laboratory Athens\], Labor Berlin and Cimatheque
Communications & Media Consultant
International Organization for Migration (IOM) MENA Regional & Cairo Offices
April 2014 - May 2014
MEDIA & COMMUNICATIONS CONSULTANT- REGIONAL & CAIRO OFFICES
• Created Social Media presence for both Regional & Country offices to cater to enquiries and coordinate services and aid more efficiently \[facebook, twitter, youtube channel, etc.\]
• Created concept for video highlighting efforts dedicated towards Disaster Relief by intergovernmental organizations such as WHO, Save the Children, UNESCO, UNICEF, IOM presented at the Regional Platform in Sharm El Sheikh June 2014
• Revamped IOM official logos and visuals in Organization’s proprietary colors \[black, blue and orange\] adding the organization’s title in Arabic to logos and visuals
• Consolidated fonts, tone and formatting across Regional and Country offices’ different departments in both in-house as well as outgoing communications
• Created IOM Intranet Landing page Artwork
• Created Logo for IOM refugee blog
• Videography & Photography and Case Studies for Syrian Child Refugees in Alexandria to be presented at the RP in Sharm El Sheikh
• Created Artwork for DVD covers for IOM-produced videos
• Produced 10 Flash Report templates catering to different forms of layout and taking into consideration reports published in Arabic as well as Latin languages
Consultant, Cinematographer, Script Consultant, Casting Consultant & Producer
March 2012 - September 2013
Creative, Crew & Production Consultant
• Part of director Omar Shargawi's crew for test trailer presented to Zentropa to secure budget for project \[one of main characters in trailer\]
• Part of director Omar Shargawi's crew for test scenes March-April and final scenes September on his upcoming feature fiction 'Medina', responsibilities included; Assistant Director, Actor, Production, Locations, Photography, Content & Language Consultant
• We opted to using a minimal crew where possible; henceforth amassing the most possible talent utilizing the least number of crew members, in addition to promote a potent, unmistakable 'real' feel to the scenes
Participated in Analogue Zone Workshop for Super 8mm & 16mm filmmaking \[hosted by Cimatheque & taught by Michel Balague of Labor Berlin\]
Learned all aspects of analogue filmmaking for 8 & 16mm:
Cameras - specs and use
Lab - spooling, developing color & black & white film, use of developers and darkroom
Editing
Projection
Wrote & Directed 'Falling into Oneself' an Experimental, Arthouse Film with teammate Tarek Hefny http://vimeo.com/44055366
• 16mm b&w short film 'Falling into Oneself' selected by Arsenal Film Institute as part of its selection of collectible 16mm works of art promoted and distributed by the esteemed foundation
• One of 18 applicants selected for workshop 'Analogue Zone 1+' taught by Michel Balague of Laborberlin on Super 8 & 16mm filmmaking, developing, editing and projecting.
• Produced one of the best-received projects within the workshop- 'Falling into Oneself' 16mm Black & white film Starring Hana El Bayati, with Music by Alan Bishop & Sun City Girls, DOP- Tarek Hefny, Video Editing- Stefan Heiniger, and concept, story, cinematography, analogue editing and directed by Islam Safiyyudin Mohamed
• Digital copy url: http://vimeo.com/44055366
• Involved with the collective effort of talent at Cimatheque
Consultant
Transparency International
May 2012 - June 2012
Political & PR Consultant, Fixer, Photo & Videography
• Assisted Jesse Garcia of Transparency International in acquiring interviews with many of the key players and observers of Egyptian politics including former presidential candidate Khaled Ali, Human and Civil Rights lawyers, journalists, Party heads, Anti-corruption advocates etc.
Videographer and Photographer to Secretary of State Hillary Clinton’s visit to Cairo
Flat6Labs
May 2012 - May 2012 (1 month)Cairo
• On behalf of entrepreneur incubators ‘Flat 6 Labs’ was invited as their chief media liaison during the exhibition event at the American Ambassador’s home presided over by then-US Secretary of State Hillary Clinton during her brief visit to Cairo.
• Principle Videography of occasion with interspersed still photos of key moments.
GoNabit- a LivingSocial company
Community Manager
\[ http://www.gonabit.com/cairo \]
• Developed, localized and produced copies & 'voice' in both English and Arabic \[both classical and colloquial, in addition to Arabic style-guide\] for Cairo portals of GoNabit.com after starting and maintaining Cairo office in end of Feb 2011.
• Managed team of 3 Account Managers and planned, directed Cairo operations as GoNabit was being acquired by LivingSocial.com as first Arab e-commerce website to be acquired by a global player, until July 2011 when new Country Manager joined the team
• Responsible for concocting 'deal-formula' in showcasing different clients through an engaging succession of scheduled deals
• Social Media Manager for www.gonabit/cairo
• Media Production & Art Direction for Cairo portal
• Customer Care & Troubleshoot Merchant Relations
\[http://www.half-revolution.com/\]
• Filmed a substantial portion of the documentary & was one of 6 main characters whose actions and reflections are documented during January 2011 in Tahrir and its nearby downtown streets.
• '1/2 Revolution' won the Grand Prize at the Al Jazeera Doc Film Festival as well as the East London Film Fest and was competing at the International Documentary Competition at Sundance http://filmguide.sundance.org/film/120061/_revolution
Best Documentary at Malmo Arab Film Festival
http://www.malmoarabfilmfestival.se/MovieAwards.html
http://aljazeerastory.net/event-highlight/12-revolution-receives-golden-award
http://www.eastendfilmfestival.com/programme/1847/12-revolution
http://www.eastendfilmfestival.com/
https://www.facebook.com/Half.Revolution.2011
http://www.half-revolution.com/
Reviews:
http://www.variety.com/review/VE1117946774/
http://www.rottentomatoes.com/m/12_revolution_2012/
http://www.hollywoodreporter.com/review/1-2-revolution-sundance-film-283730
Taya IT
June 2009 - September 2010
Strategic Content Manager
• Developed concept, content hierarchy and editorial vision for websites, managing the editorial calendar through the continuous monitoring, directing and realigning of content towards target audience
• Through an extensive knowledge of publishers, online content opportunities and target audiences; created complex queries- ‘cell nests’- involving use of Logical/Boolean Operators to power the ‘Vertical-Search-Technology’ themed/branded news widgets
• Worked closely on developing TAYA’s in-house search solution to produce unprecedented content relevancy specific to user queries
• Devised a simple, yet detailed, highly objective & efficient relevancy test to benchmark & assess different search technologies, instrumental in the development of our in-house search technology solution \[ITEX/ITSS\]. The
test was also used to assess potential 3rd party search solutions \[Exalead, Attivio & others\] especially in relation to relevancy in Arabic language search results
• Continuous troubleshooting of product bugs & contributing ideas for fixes. Set Search Engine Optimization (SEO) guidelines & directed various teams involved in market research, e-marketing and traffic generation
Al-Masry Al-Youm
\[ www.almasry-alyoum.com \] \[ www.almasryonline.com \]
• Instrumental in the conception and startup/launch of this newspaper’s first English edition and online portals. Aided by a journalistic background we sought to achieve a balance between editorial needs and available tech solutions, including instruction/ training of editorial team to manage website CMS while relaying bugs and editorial ‘wish list’ to IT firm
• Initiated in-house Translation-Desk; defining & implementing a Style-Guide for translation & English copy, content layout design, CMS specs development & SEO best practice
• Editorial Responsibilities included: Arts & Culture, News, Features, Copy- editing, Multimedia Content and video-structuring/ scripting
MBC August 2008 - January 2009
Media Consultant & Web Content Manager
\[ www.mbc.net \]
• Managed, aligned, created site style guide and wrote content for MBC websites
including content for the Arabic portal as well as the corporate website.
• Formulated methods of cross-linking content across portals, promoting content individually as well as the mbc.net domain as a whole for improved SEO practice & ranking
AlterEgo Magazine & Productions May 2008 - November 2008
Media Consultant
• Conceptualizing this trendy magazine’s identity and design/artistic direction
• Managing Editor
• Art Director
• Photographer
• Writer
• Musical Consultant
Maktoob TV January 2008 - May 2008
Media Consultant & Head of Production
• Refurbished the Egyptian operations of Maktoob.com & TV channel by heading all Egypt operations, planning and executing Maktoob TV relaunch
• Successfully re-launched the channel, accredited with its enhanced look and feel, including re-production of archived content/ material as well as numerous popular new programs
• Created simple, low-tech, low-budget, yet highly popular & successful programming to enrich content for re-launch
• Responsible for managing all stages of production \[pre-, live, post-\] including concept development, training and assisting teams, editorial, music, graphics and creative tools, tech resource allocation and management, in addition to budget planning for all individual teams
• Streamlined programming and workflow, coordinating between production units in Dubai, Cairo, and Amman. Note: over 90% of channel content was produced in Cairo, as well as 100% of post-production
1 Subject pending [Internal Medicine] to graduate med school, I have been captivated by media, advertising, and publishing since my 4th year in med school. With a lot of experience under my belt in many facets of the media industry, production and social media- I know I have the goods to deliver !
Graduated top of Kuwait candidates with [ 7 A's, 2 B's & 1 C ]