Account Manager
GMASCO
Total years of experience :21 years, 10 Months
•Budget allocation proposals for all ATL, BTL and activation activities. In summary; LX total budget consisted of AED 3.2 million, GS consisting of AED 4.8 million and RX of AED300K. These included all aspects of each model’s campaign activities.
•LX, GS and RX product launch campaigns each consisting of print, radio, online, outdoor, special events, roadshows, showroom signage/POS and overseeing social media and PR activities.
- LX sneak preview evenings of the new LX before it was released in showrooms. These VIP events were held in Emirates Palace Hotel, Abu Dhabi and over two evenings at the Armani Hotel Ballroom, Dubai. These events had an Emirati/Arabic fusion theme and a total attendance of 460 guests.
- GS events involved test drive events across all emirates. This was a great success and translated into 400 test drives on site and 198 leads in a 60 day period.
- RX events that were specifically targeted to women through partnerships with leading bloggers in the UAE and women’s associations.
•Compiling presentations consisting of joint input from creative and account service to upper senior management of Al-Futtaim to present intended budgetary spend and campaign rollout.
•Starting up fb.com/lexusae in November 2011 which to date has 13, 798 fans and working with social media company to develop provocative and interesting posts.
•Production development of premium and polished out of the box and unconventional advertising and promotional activities that involved targeted events and DMs.
•Development and roll out of a 350 page brand guideline ring binder for Lexus to follow in the UAE to ensure consistent creative advertising and branding.
• Facilitation of uniform design for all Lexus frontline employees.
• Overseeing design, build and ensuring efficient running of the largest stand at the Dubai Motorshow and a small stand at WFES in Abu Dhabi.
•Providing mentoring and support to a dedicated Account Executive on the team.
RESPONSIBILITIES & ACHIEVEMENTS
• Providing in-flight customer service within a multi-national working environment.
Clients - James Hardie Building Products
RESPONSIBILITIES & ACHIEVEMENTS
• Providing management, leadership, guidance and support to the team’s Junior Account Manager and reporting directly to the Group Account Director.
• Writing creative briefs.
• Efficient budget management resulting in effective and creative results with limited budgets.
• Media budget planning.
• Management of campaigns through the line - (online, print, DM, promotions & trade event collateral).
• Online loyalty program development and web management.
Clients - Telstra
Brands - Foxtel Mobile, Tamworth Country Music Festival Sponsorship
RESPONSIBILITIES & ACHIEVEMENTS
• I spent my time working at GP Y&R on a freelance contract on the agency’s largest account; Telstra.
• Overseeing all aspects of country music celebrity photoshoots.
• Managing image re-touching, purchase and photography processes through to client approval and publication.
Clients - Mitsubishi Motors Australia Limited, ASIO, Dolmio
Brands - 380, Lancer, Colt, Grandis, Corporate Brand
Hired to work solely on Mitsubishi Motors, I volunteered my time on other brands in the agency. ASIO and Dolmio allowed me to demonstrate my dedication and drive to work on other projects whilst maintaining high levels of service to the most resource demanding and lucrative client in the agency - Mitsubishi Motors Australia Limited.
RESPONSIBILITIES & ACHIEVEMENTS
• Meeting deadlines on all briefs everytime - TV, print/press, POS and online.
• Estimate tracking and maintenance of team JCRs making sure that all suppliers are paid and ensuring job profitablility.
• Developing and maintaining archives of client’s and competitive advertising for client presentations.
• Keeping clear, open and friendly lines of communication between agency and client under all kinds of pressure.
• Overview of website consistency with ATL communications.
• Dolmio - Successfully attaining the Dolmio business through pitch.
• ASIO - (Australian Security Intelligence Office)‘Surveillance Officer’ print/ press and radio campaign.
Clients - Inchcape Automotive Retail
Brands - Subaru Retail (Primarily), Volkswagen, Hyundai
Inchcape Automotive Retail (IAR) is the Australian Automotive Retail Division of Inchcape Motors - the world’s largest automotive distributor.
At Finlay Preece I managed the weekly Subaru Retail print and press advertising for new and used cars as well as DM pieces sent out to new and prospective owners.
RESPONSIBILITIES AND ACHIEVEMENTS
• Meeting deadlines and budgets on all briefs everytime - Print/press and DM.
• Updating retail advertising content on a weekly basis across national newspapers.
• Updating and circulating media instructions as required.
Clients - Sunglass Hut /Luxottica, Blockout Shutters and Subway.
Brands - Versace, Prada, Miu Miu, Arnette
RESPONSIBILITIES & ACHIEVEMENTS
• Project managing all POS material including all shop signage and brochures from creative development through to print production and on deadline delivery.
• Co-ordinating all facets of photoshoots, including crew and talent casting.
• Media buying and placement of print, radio and television advertising.
The GEOS International group was a large and expansive network of high quality language schools all over the world. It was set up in Japan in 1974 and was one of the ‘Big Four’ English conversation schools in Japan. Classes were taught in a complete immersion environment whereby only the instructor’s native language was allowed to be spoken. Challenging but utterly rewarding, this is where I earned my ‘communicator stripes’. On 20th of April 2010, the firm went bankrupt.
RESPONSIBILITIES & ACHIEVEMENTS
• Developing and implementing original English lessons that are both fun and creative for students of all ages (18 months - 75 yrs).
• Interviewing and conducting level checks of prospective students of all English speaking levels.
• Supporting and encouraging students to continue their English study.
