Area Sales Manager
STC Channels Co. - STC
Total years of experience :25 years, 4 months
• Carried out analyses of statistics to determine potential growth; designed sales performance goals and monitored performance on a regular basis.
• Consistently integrated plans with available processes, procedures, IT systems and others.
• Designed successful sales techniques/strategies/tactics from customer and market feedback
• Plan advertising and promotion activities including print, online, electronic media, other marketing & advertising media.
• Establish and maintains relationships with industry influencers and key strategic partners.
• Meet with key clients and maintain partnership relation with them.
Achievement:
• Achieved 80% of STC sales Target
• Trained Sales Team in my area
• Opened new markets
• Won 9 Million ANTARA ICT and OSP project.
• Won 2 Million SEDER Village ICT project.
• Won 5 Mega Deals (over 200K per month)
• Carried out analyses of statistics to determine potential growth; designed sales performance goals and monitored performance on a regular basis.
• Coordinated sales with other company sales divisions.
• Supervised sales and marketing manpower as well as the hiring and training of personnel.
• Consistently integrated plans with available processes, procedures, IT systems and others.
• Designed successful sales techniques/strategies/tactics from customer and market feedback
• Develop and manages sales/marketing operating budgets.
• Plan advertising and promotion activities including print, online, electronic media, other marketing & advertising media.
• Develop and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
• Monitor competitor products, sales and marketing activities.
• Establish and maintains relationships with industry influencers and key strategic partners.
• Guide preparation of marketing activity reports and present to executive management.
• Direct market channel development activity and coordinate sales distribution by establishing sales territories, quotas, and goals.
• Meet with key clients and maintain partnership relation with them.
• Analyze and controls expenditures of division to conform to budgetary requirements.
• Carried out analyses of statistics to determine potential growth; designed sales performance goals and monitored performance on a regular basis.
• Coordinated sales with other company sales divisions.
• Supervised sales and marketing manpower as well as the hiring and training of personnel.
• Consistently integrated plans with available processes, procedures, IT systems and others.
• Designed successful sales techniques/strategies/tactics from customer and market feedback
• Develop and manages sales/marketing operating budgets.
• Plan advertising and promotion activities including print, online, electronic media, other marketing & advertsing media.
• Develop and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
• Monitor competitor products, sales and marketing activities.
• Establish and maintains relationships with industry influencers and key strategic partners.
• Guide preparation of marketing activity reports and present to executive management.
• Direct market channel development activity and coordinate sales distribution by establishing sales territories, quotas, and goals.
• Meet with key clients and maintain partnership relation with them.
• Analyze and controls expenditures of division to conform to budgetary requirements.
Achievement:
• Acheived 300% of out sales target.
• Analyzed client list for growth opportunities; personally researched and supervised new sales prospects.
• Supervised performance of company’s sales unit (staff, account and area managers).
• Successfully designed training programs.
• Managed all potential sales opportunities including distribution strategies, reseller agreements and product segmentation.
• Collaborates with Sales Director in establishing & recommending the most realistic sales goals for the company.
• Manages an assigned geographic sales area or product line to maximize sales revenues and meet corporate objectives.
• Establishes and manages effective programs to compensate, coach, appraise and train sales personnel.
• Performs sales activities on major accounts and negotiates sales price & Special offers.
• Manages personnel and develops sales and sales support staff.
• Reviews progress of sales roles throughout the company.
• Accurately forecasts annual, quarterly and monthly revenue streams.
• Develops specific plans to ensure revenue growth in all company’s products.
• Provides quarterly results assessments of sales staff’s productivity.
• Coordinates proper company resources to ensure efficient and stable sales results.
• Collaborates with Sales Director to develop sales strategies to improve market share.
• Interprets short- and long-term effects on sales strategies in operating profit.
• Collaborates with Sales Director to establish and control budgets for sales promotion and trade show.
• Reviews expenses and recommends economies.
• Key person building Business Sales Department along other team member (community).
• Represented the firm at sales shows and exhibitions.
• Communicated with clients to improve and develop business relationships cordially, in addition to maintaining constant follow-up on their feedback.
• Reviewed entire inventory lists on a daily basis to keep track of inventory flow and coordinate with Sales director.
• Identified resource requirements and assigned responsibilities to different sales staff through proper coordination.
• Helped in resolving critical issues related to sales installation, billing, and escalated important matters to upper management.
• Prepared client surveys for sales projects - Evaluated several areas of improvements in current sales techniques.
• Map potential customers and generate leads for the organization
• Training and Coaching Sales Team.
• Cross selling and up selling.
• Maintain necessary data and records for future reference and reports.
• Devises strategies and techniques necessary for achieving the sales targets.
• Devises strategies and techniques necessary for achieving the sales targets.
• Map potential customers and generate leads for the organization.
• Sales Training and Coaching.
• Responsible for brand promotion, Branding, packaging and pricing.
• Motivating team members.
• Ensure sales team is delivering desired results.
• Maintain Clients and open new sales market (Corporate and Consumer).
• Build Sales Profile since was new company.
• Handling and Managing Large accounts (SAMBA, SABB, Saudi Fransi, ADC Telecom, Rajhi Bank, ANB)
• Matching and achieving company sales target and open new sales opportunities.
• Cross Selling and Up-selling.
• Built sales funnel-Forecasting Accuracy
• Maintain of relation with clients.
• Team key player
• Manage sales activities including supervision of contracts, direct sales, customer relations, vendor relations, and related financial performance.
• Supervise sales representatives and monitor sales in relation to goals. Prepares and deliver sales materials; attend exhibits and other promotional opportunities.
• Develop and supervise the preparation, issuance, and delivery of sales materials, exhibits, and promotion programs; prepares for and attends exhibits, conferences, meetings, and other local, regional, and national promotional opportunities
• Supervise personnel, which typically includes recommendations for hiring, firing, performance evaluation, training, work allocation, and problem resolution.
• Sell to and maintain contact with major accounts; promotes positive relations with outlets, wholesalers, vendors, jobbers, and other distributors.
• Assist in the annual budget planning process and regularly monitors expenditures.
• Maintain and monitor records and reports; maintain shipping, receiving, and order fulfillment functions to ensure timely customer services.
• Perform miscellaneous job-related duties as assigned.
• Train, Coach, and guide staff to achieve the target.
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