Jakes de Kock, UK Marketing Director

Jakes de Kock

UK Marketing Director

FleetCor Technologies Plc

Location
United Kingdom
Education
Bachelor's degree, Marketing Management & Economics
Experience
19 years, 6 months

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Work Experience

Total years of experience :19 years, 6 months

UK Marketing Director at FleetCor Technologies Plc
  • United Kingdom
  • January 2008 to August 2012

FleetCor Plc. is a public company listed on the NYSE and is the worldwide leader in managing and processing commercial fuel cards. FleetCor serves over 750, 000 businesses with its fuel card programmes in North America, Europe, Asia and Africa.
FleetCor's card programmes are marketed in the UK under AllStar, The Fuelcard Company and Keyfuels.

Duties:
* To ensure the UK business revenue targets are achieved through maximising and integrating all sales channels, growing new channels and ensuring the product/channel/lead/revenue mix is optimised
* Joint responsibility of company profits and losses as a member of the Executive Board
* Steering SEO and PPC strategy via 5 e-commerce websites
* Directing lead nurturing programmes via an automated multi channel inbound marketing plan
* Managing and driving sales productivity through the use of the company CRM system- SalesForce.com
* Driving new product development to meet company business targets
* Brand development, market positioning and brand equity protection
* Management of company cross and up sell strategies
* Management of all strategic business partnerships, including major oil companies Shell, Texaco and Esso
* Leading customer and prospect segmentation strategies
* Overall responsibility for all UK PR, advertising and events
* Direct Management of a team of 23 sales and marketing professionals

Specific Achievements: * Organic growth of the customer base by 398% in 4 years by implementing an aggressive multi-channel sales and marketing strategy
* Online web performance growth of 289% in unique visitors, conversion rate increase from 5% to 10% and increase in sales of over 580% over the last 5 years
* Improved average customer profitability by 52% through customer segmentation and pricing optimisation
* Implementation of an end to end CRM automisation strategy via SalesForce.com
* Successful launch of 8 new products, and 3 new e-commerce websites

Marketing Manager at Arval Ltd.
  • United Kingdom
  • August 2003 to November 2008

Arval, is the leading fleet and fuel management expert in Europe, backed by BNP Paribas, one of the largest European banking groups. Arval offers a comprehensive range of business products covering fleet funding, fleet management, fuel management and fleet maintenance.

Duties: * Strategic planning, implementation & management of all company acquisition, retention, up-sell and cross-sell marketing communications via multi channels
* Overall responsibility for company sales support, via online and direct marketing lead generation campaigns
* Responsibility for all company brand management duties
* Implementation of a company CRM strategy, via SalesForce.com
* Management and maintenance of the company online marketing strategy
* Evaluation and report creation of all direct marketing campaign results
* Customer segmentation, analysis and profiling
* Managing all marketing supplier relations
* Plan and implement corporate events and manage presence at exhibitions
* Managing an annual Marketing budget of over £2 million

Specific Achievements: * Significant increase in AllStar fuel card customer acquisitions in the SME market directly attributed to the integrated electronic and paper based direct marketing acquisition programme I planned and implemented.
* Successful launch of the rebranding of Arval and Arval sub-brands to suppliers, employees and customers in the UK

Account Director at Sledge Ltd
  • United Kingdom
  • December 2002 to July 2003

Sledge Ltd is a full service marketing agency, specialising in brand building, production of live events and the production of corporate audio-visual and electronic media.

Duties:
* Planning integrated b2c regional marketing campaigns for Taylor Woodrow new housing developments in the North East and East Midlands
* Rebranding and repositioning of the client brand
* Advising on client sales strategy and develop sales support collateral
* Managing promotional events

Account Manager at The JJ Group
  • United Kingdom
  • October 2001 to December 2002

Oct 01 - Dec 02 Account Manager The JJ Group, Oxford
The JJ Group is a medium sized, full service marketing agency.

Duties: * Managing the development of all B2C retail direct marketing campaigns on behalf of Volvo UK for the dealership network
* Creating electronic media campaigns for specific dealer groups. These included viral campaigns, mini web sites, maintaining the Volvo dealer Extranet content and designing and maintaining dealer web sites
* Act as a Volvo brand guardian to the approved Volvo dealerships
* Conducting regular presentations in front of Volvo management and other partner agencies
* Budget planning and management

Other Duties: The JJ Group is a member of the Direct Marketing Association (DMA) and I was the main point of contact between the agency and the DMA.
I was the JJ Group prospect data list specialist and data compliance officer.

Senior Account Manager at Dawson Marketing
  • United Kingdom
  • May 1998 to September 2001

Dawson Marketing is a logistical marketing agency. Services include fulfilment of direct marketing campaigns, response handling, database management, print production, point of sale distribution, data capture and telemarketing.

Duties:
* Managing a group of 6 account managers and executives, with overall responsibility for their respective accounts
* Supervising the account management of a number of mainly b2c client accounts for Dawson Marketing Services
* Internal and external co-ordination of all logistical aspects of direct channel client marketing campaigns
* Point of Sales Management for Nestle UK 's frozen products
* Staff appraisals and development

Accounts Managed: Air France, BBC Children in Need, Barclaycard, Emap, General Domestic Appliances, Honda UK, International Masters Publishers, Nestle UK, Philips UK and Saab.

Customer Service Manager at Hartwell Group
  • United Kingdom
  • January 1998 to April 1998

Hartwell Plc. is a nation-wide automotive dealer network. Franchises include Ford, Vauxhall, Nissan, Toyota and Jaguar.

Duties:
* Co-ordinating customer relationship management for over 50 car dealerships
* Acting as conduit for customer service queries from HQ to Dealer Branch Managers
* Managing correspondence to and from customers on behalf of the group CEO

Head of Customer Service at Cosmos Cellular
  • Zimbabwe
  • January 1997 to December 1997

Duties:
* Set up a new customer care department
* Training the sales & customer services team
* Managing the customer care department
* Conducting product and service presentations to large corporate clients
* Stock control management

Advertising Manager at Good News Paper
  • South Africa
  • January 1996 to December 1996

Duties:
* Marketing and selling advertising space for the newspaper
* Design and layout of customer adverts

Assistant Accountant at Lee Abbey
  • United Kingdom
  • January 1995 to December 1995

1995 Assistant Accountant Lee Abbey, London
Duties: * General accounting, wages management, banking, book reconciliation

1989-1995
Before, during and after studying for my Bachelors degree, I was involved in an array of projects and jobs. The highlights included doing volunteer work building water wells in Zimbabwe and South Africa, driving diesel locomotives for South African Railways, and starting a small African craft importing business in Zimbabwe.
INTERESTS & ACTIVITIES
Watching rugby, cricket and good films. Playing golf and poker. Enjoying spending time with my wife and kids. World travel. Playing the drums.

Education

Bachelor's degree, Marketing Management & Economics
  • at University of Pretoria
  • January 1993

1991-1993 University of Pretoria, South Africa Bachelor of Commerce Degree in Marketing Management & Economics

High school or equivalent, English, Mathematics, Business Economics
  • at Eldoraigne High School
  • January 1989

Matriculation in English, Mathematics, Business Economics, Afrikaans, Geography & Accountancy

Specialties & Skills

Direct Sales
Client Relationship Management CRM
Finance
Marketing Director
BANKING
DIRECT MARKETING
INCREASE
MARKETING
MARKETING STRATEGY

Languages

Afrikaans
Expert
English
Expert