UK Marketing Director
FleetCor Technologies Plc
Total years of experience :19 years, 6 months
FleetCor Plc. is a public company listed on the NYSE and is the worldwide leader in managing and processing commercial fuel cards. FleetCor serves over 750, 000 businesses with its fuel card programmes in North America, Europe, Asia and Africa.
FleetCor's card programmes are marketed in the UK under AllStar, The Fuelcard Company and Keyfuels.
Duties:
* To ensure the UK business revenue targets are achieved through maximising and integrating all sales channels, growing new channels and ensuring the product/channel/lead/revenue mix is optimised
* Joint responsibility of company profits and losses as a member of the Executive Board
* Steering SEO and PPC strategy via 5 e-commerce websites
* Directing lead nurturing programmes via an automated multi channel inbound marketing plan
* Managing and driving sales productivity through the use of the company CRM system- SalesForce.com
* Driving new product development to meet company business targets
* Brand development, market positioning and brand equity protection
* Management of company cross and up sell strategies
* Management of all strategic business partnerships, including major oil companies Shell, Texaco and Esso
* Leading customer and prospect segmentation strategies
* Overall responsibility for all UK PR, advertising and events
* Direct Management of a team of 23 sales and marketing professionals
Specific Achievements: * Organic growth of the customer base by 398% in 4 years by implementing an aggressive multi-channel sales and marketing strategy
* Online web performance growth of 289% in unique visitors, conversion rate increase from 5% to 10% and increase in sales of over 580% over the last 5 years
* Improved average customer profitability by 52% through customer segmentation and pricing optimisation
* Implementation of an end to end CRM automisation strategy via SalesForce.com
* Successful launch of 8 new products, and 3 new e-commerce websites
Arval, is the leading fleet and fuel management expert in Europe, backed by BNP Paribas, one of the largest European banking groups. Arval offers a comprehensive range of business products covering fleet funding, fleet management, fuel management and fleet maintenance.
Duties: * Strategic planning, implementation & management of all company acquisition, retention, up-sell and cross-sell marketing communications via multi channels
* Overall responsibility for company sales support, via online and direct marketing lead generation campaigns
* Responsibility for all company brand management duties
* Implementation of a company CRM strategy, via SalesForce.com
* Management and maintenance of the company online marketing strategy
* Evaluation and report creation of all direct marketing campaign results
* Customer segmentation, analysis and profiling
* Managing all marketing supplier relations
* Plan and implement corporate events and manage presence at exhibitions
* Managing an annual Marketing budget of over £2 million
Specific Achievements: * Significant increase in AllStar fuel card customer acquisitions in the SME market directly attributed to the integrated electronic and paper based direct marketing acquisition programme I planned and implemented.
* Successful launch of the rebranding of Arval and Arval sub-brands to suppliers, employees and customers in the UK
Sledge Ltd is a full service marketing agency, specialising in brand building, production of live events and the production of corporate audio-visual and electronic media.
Duties:
* Planning integrated b2c regional marketing campaigns for Taylor Woodrow new housing developments in the North East and East Midlands
* Rebranding and repositioning of the client brand
* Advising on client sales strategy and develop sales support collateral
* Managing promotional events
Oct 01 - Dec 02 Account Manager The JJ Group, Oxford
The JJ Group is a medium sized, full service marketing agency.
Duties: * Managing the development of all B2C retail direct marketing campaigns on behalf of Volvo UK for the dealership network
* Creating electronic media campaigns for specific dealer groups. These included viral campaigns, mini web sites, maintaining the Volvo dealer Extranet content and designing and maintaining dealer web sites
* Act as a Volvo brand guardian to the approved Volvo dealerships
* Conducting regular presentations in front of Volvo management and other partner agencies
* Budget planning and management
Other Duties: The JJ Group is a member of the Direct Marketing Association (DMA) and I was the main point of contact between the agency and the DMA.
I was the JJ Group prospect data list specialist and data compliance officer.
Dawson Marketing is a logistical marketing agency. Services include fulfilment of direct marketing campaigns, response handling, database management, print production, point of sale distribution, data capture and telemarketing.
Duties:
* Managing a group of 6 account managers and executives, with overall responsibility for their respective accounts
* Supervising the account management of a number of mainly b2c client accounts for Dawson Marketing Services
* Internal and external co-ordination of all logistical aspects of direct channel client marketing campaigns
* Point of Sales Management for Nestle UK 's frozen products
* Staff appraisals and development
Accounts Managed: Air France, BBC Children in Need, Barclaycard, Emap, General Domestic Appliances, Honda UK, International Masters Publishers, Nestle UK, Philips UK and Saab.
Hartwell Plc. is a nation-wide automotive dealer network. Franchises include Ford, Vauxhall, Nissan, Toyota and Jaguar.
Duties:
* Co-ordinating customer relationship management for over 50 car dealerships
* Acting as conduit for customer service queries from HQ to Dealer Branch Managers
* Managing correspondence to and from customers on behalf of the group CEO
Duties:
* Set up a new customer care department
* Training the sales & customer services team
* Managing the customer care department
* Conducting product and service presentations to large corporate clients
* Stock control management
Duties:
* Marketing and selling advertising space for the newspaper
* Design and layout of customer adverts
1995 Assistant Accountant Lee Abbey, London
Duties: * General accounting, wages management, banking, book reconciliation
1989-1995
Before, during and after studying for my Bachelors degree, I was involved in an array of projects and jobs. The highlights included doing volunteer work building water wells in Zimbabwe and South Africa, driving diesel locomotives for South African Railways, and starting a small African craft importing business in Zimbabwe.
INTERESTS & ACTIVITIES
Watching rugby, cricket and good films. Playing golf and poker. Enjoying spending time with my wife and kids. World travel. Playing the drums.
1991-1993 University of Pretoria, South Africa Bachelor of Commerce Degree in Marketing Management & Economics
Matriculation in English, Mathematics, Business Economics, Afrikaans, Geography & Accountancy