James Lewis, Head of Sales and Marketing (Global)

James Lewis

Head of Sales and Marketing (Global)

Zenos Cars Ltd

Location
United Kingdom
Education
Bachelor's degree, Management
Experience
21 years, 3 months

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Work Experience

Total years of experience :21 years, 3 months

Head of Sales and Marketing (Global) at Zenos Cars Ltd
  • United Kingdom - London
  • My current job since April 2015

Being the main point of contact for all sales and marketing activity for Zenos Cars. Dealing with worldwide sales enquiries from new distributors and ensuring all sales enquiries are directed accordingly. Ensuring marketing, distributors, new markets and media reflect brand standards. Setting distributor targets. Arranging and attending trade and retail shows as well as hosting track events. Dealing with all media and placement of adverts, social media, TV and press. Main achievements include: Top Gear TV brand placement, Top Gear magazine brand placement, opened Hong Kong and Belgium markets, delivered a new web site, ensuring cost saving on media budget, organized London Motor Show and Goodwood Festival of Speed presence, provided a finance solution for customers to increase sales across the network.

International Sales Manager at Lotus Cars UK
  • United Kingdom - London
  • April 2015 to April 2016

Brand ambassador for wholesaling Lotus cars from the factory for the manufacturer ensuring distributors and dealers adhere to set targets. Responsible for 7 countries, 43 branches and around 550 wholesale units per annum with the aftersales, parts and manufacturer support that come with this. Constantly training and educating dealer partners in daily practices. Each region has its own targets and expectations within Lotus Cars UK. Main achievements include securing multiple orders from Japan & Middle East. Opened Philippines, Kuwait and Qatar distributors.

Divisional Manager at Alfardan Group
  • Qatar - Doha
  • November 2013 to April 2015

Responsible for 5 dealerships across Bahrain, Dubai, Lebanon, Oman and Qatar for the
import of Triumph Motorcycles into the region. Tasked with expanding and maintaining the network of dealers to maximize brand growth. Regional aftersales manager for the Triumph brand and multi brand aftersales manager for Qatar. Aftersales improvement for 2014 vs 2013 in excess of 40% across service and parts. Wholesale improvement across the region at 10% increase, retail sales from partners across the region 10% increase. This has been achieved with the implementation of overage stock clearance, efficiency measuring tools, CSi measuring scale, aftersales marketing campaigns, re-training basics and a basic refurbishment of the customer reception ‘first impression’ area.

Regional Manager at Al-Futtaim
  • Saudi Arabia - Jeddah
  • July 2012 to November 2013

Initiate the roll out of the Al-Futtaim structure within the business as 100% control of the franchises had only just happened prior to my arrival. Duties including, but not limited to, the roll out of all Volvo and Chery corporate identity within the branch, identifying resellers within the Chery brand, implementing showroom controls, CRM, identifying new marketing ideas, input into budgets, monthly accounts, cost responsibility, managing new and used car stock, recruitment, targeting, motivating, aftersales involvement and all monthly weekly and daily reporting. Also within my remit is to manage the inception of the new diplomatic, military and expatriate sales division serving those sectors across Saudi Arabia and into the UAE.
Now that the basis for building is in place in the Riyadh branch I have been tasked with replicating this success in the Jeddah branch

General Sales Manager at Marshall Motor Group
  • United Kingdom
  • September 2010 to July 2012

This business had not had a General Manager for over 10 months and had been left to drift. Taking immediate control of both Sales and Aftersales departments
meant installing controls and a structured reporting system. Targets were set in both departments and customer care became the no.1 focus. CSi improved immediately, up 18 points in aftersales to date and top 16 in sales. Return business is now regular in both departments, new car sales targets are being hit, labour hours improved, workshop efficiency increased, add on sales increased in both departments, parts stock turn and holdings are all accounted for, and generally the business, with controls, monitoring and a reporting / ownership culture, is back on track to further improve.

Brand / Sales Manager at Lancaster (Jardine Matheson)
  • United Kingdom
  • October 2009 to September 2010

I controlled the complete P&L accounts for the business as well as oversee the day to day running of showroom operations. I liaised directly with the manufacturer, high net worth clients, ordered showroom vehicles, stock control for both new and used and I was the main point of management contact for sales, service and parts departments. My main achievement was to reduce overage new car stock from 33 cars to just 8 in 9 moths of trading by adopting a fresh sales process approach and marketing ideas. I left the Lancaster group on good terms having completed my objective.

Brand / Sales Manager at General Automotive LLC
  • Other
  • January 2008 to March 2009

My brief was to help re launch the finance and insurance department across the Sultanate. I assisted in negotiating favorable terms with new and existing finance partners, integrated a new sales process into the administration department which involved rate spread, volume bonus, payout time, difference in charges, integration into the dealer management system and group accounting staff. The sales executives were re trained, controlled and introduced to the new finance led packages and plans. A new reporting structure was incepted and within four months income had increased from 4 OR per unit delivered to over 175 OR per unit delivered an increase in clear profit of over 12500 OR per month just in the Mitsubishi showroom. I was also asked to manage the Mitsubishi showroom at the same time and provide ongoing training and support for the Peugeot, Chrysler, Jeep, Dodge and Skoda franchises. Whilst based in the Mitsubishi showroom I managed a team of 12 salespeople (multi-national), 2 managers and an administration dept. I was responsible for daily, weekly and monthly reports to general management, targeting and monthly reviews. I had control in marketing and strategy ideas, budgets, recruitment, targeting, stock control, credit control, finance and insurance, training and customer grievance. My contract ended due to cut backs during the global recession.

Education

Bachelor's degree, Management
  • at Rochville
  • May 2012

Specialties & Skills

General Sales
Automotive Aftermarket
Automotive
Sales Management
Automotive Sales
Management

Languages

Arabic
Beginner

Memberships

Chartered Managment Institute
  • Member
  • January 2009
Institute of The Motor Industry
  • Licenciate
  • September 2010