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Jason Rocky Rodrigues

Head of CRM

MAG Properties

Location:
United Arab Emirates - Dubai
Education:
Diploma, Computer Science
Experience:
29 years, 0 months

Work Experience

What's your work experience? Your experience is one of the most important sections in a CV.
List all relevant responsibilities, skills, projects, and achievements against each role.  If you're a fresh grad, you can add any volunteer work or any internship you've done before.
Add Experience

Total Years of Experience:  29 Years, 0 Months   

December 2022 To Present

Head of CRM

at MAG Properties
Location : United Arab Emirates - Dubai
➢ Responsible for the entire operations ranging from Project registrations, Inventory Management, Contracts, Collections, Unit registrations/Cancellations, CRM & Handover.
➢ Work closely with IT to implement system changes and process changes in a timely manner.
➢ Create and implement strategies for the various functions.
➢ Monitor and align operations in line with company objectives.
December 2021 To November 2022

Senior Manager Contracts(DMC) & Sales Administration

at Damac Properties
Location : United Arab Emirates - Dubai
Manage the Sales Admin and Contracts department and implement process improvements while maintaining Quality and efficiency.
➢ Ensure all project information and Inventory is up to date in Salesforce and follow-up is done with respective departments for blocked units due to Design change, Legal, Management, etc.
➢ Ensure proper Inventory management for blocking and release of units to ensure availability of units for sale.
➢ Follow-up with sales and reject units not having paid the downpayment or incomplete documentation.
➢ Ensure that customer information is correctly updated in Salesforce and required documentation is available for all booked units.
➢ Ensure SPA’s are issued within the SLA and promptly executed once signed and received from customers
➢ Ensure proper Document Management system is implemented for all original documents.
➢ Work closely with IT to implement system changes and process change implementations in a timely manner.
➢ Provide periodic MIS to management.
September 2020 To December 2021

Head of Legal (Collections, recoveries, Renewals)

at Rocky Real Estate LLC
Location : United Arab Emirates - Dubai
➢ Ensure the smooth and efficient functioning by management, training, and assessment of staff.
➢ Manage and monitor the follow-up for all cheque return cases and ensure that legal action is promptly taken in line with company policy for defaulting tenants.
➢ Manage and monitor the follow-up of renewal cases where tenants have not renewed their tenancy contract and ensure that legal action is promptly taken in line with company policy for defaulting tenants.
➢ Manage and monitor the requests for DM inspection and cases are registered where the tenant fails to agree with the final maintenance report after vacating the premises.
➢ Manage and monitor the legal cases to ensure that proper and timely submissions are made and eviction/execution requests are timely placed for defaulting tenants.
➢ Meet defaulting tenants to settle the matter by offering a payment plan or discount wherever required.
➢ Meet tenants having various issues viz Cancellation requests, maintenance issues, refund of the security deposit, etc. and provide a solution to settle the matter.
➢ Review the Tenancy Contracts and provide recommendations to management.
➢ Take up existing issues and fresh requirements with the IT department to have them implemented.
➢ Provide periodic MIS to management.
September 2018 To April 2020

Manager Operations and Compliance

at Emaar Development
Location : United Arab Emirates - Dubai
Accomplishments:
➢ Significantly optimized operational efficiency by streamlining & aligning various processes to business requirements resulting in reduced TAT.
➢ Defined & implemented SLA’s & KPI’s for sales processes leading to increased customer & vendor satisfaction.
➢ Automated various processes for Offer Management, special approval for discount, offers, & payment plan and Security approvals in Salesforce.
➢ Implemented Digital Booking form (with DocuSign) and Digital SPA in salesforce leading faster TAT.

Accountabilities:
➢ Focus on coaching & mentoring team members for meeting business objectives and rendering superior quality service.
➢ Develop operational effectiveness strategy to support the overall goals, improve productivity, achieve sustainable value and desired customer experience.
➢ Establish the department’s policies, procedures and processes, SLA’s and Authority Matrix and ensure adherence and implementation.
➢ Collaborate with various support teams in ensuring seamless operations across departments.
➢ Ensure sales offices are maintained to the highest standards and reception is manned adequately.
➢ Monitor the overall effectiveness of the procurement process and efficiency of the related transactions.
➢ Manage the onboarding and offboarding of all sales & operations staff.
➢ Coordinate & ensure the smooth launch of new projects and Events in coordination with Marketing & projects.
➢ Identify operational risks and take corrective action.
➢ Manage Internal and Government Audits and ensure appropriate action is taken towards rectifying any observed issues to avoid recurrence.
September 2017 To September 2018

Head of CRM

at Arada Developments LLC
Location : United Arab Emirates - Sharjah
Accomplishments:
➢ Defined processes & implemented KPI’s for sales & operations to drive efficiency and customer satisfaction.
➢ Setup the collections section and defined the process and SLA’s for reminders and follow-ups.
➢ Defined the requirements, participated in information gathering sessions and oversaw the UAT for the new software implementation covering the entire sales & operations.

Accountabilities:
➢ Focus on seamless functioning of the dept. through recruitment, management, training & assessment of staff.
➢ Collaborate with various support teams in ensuring seamless operations across the department.
➢ Focus on grooming & mentoring team members for enhancing client satisfaction and business generation by rendering superior quality service.
➢ Manage the Leads Team to ensure proper recording, follow-up, assignment to sales staff and rotation. Analyze lead data to provide reports to Marketing team for monitoring and implementing marketing activities.
➢ Manage inventory by issuing quotations, updated documentation to sales. Focus on having complete documentation and signed Sale and Purchase agreement for all sales transactions.
➢ Ensure that approvals are in place for all deviations in line with Authority Matrix.
➢ Ensure accurate daily and weekly reporting of sales transactions.
➢ Focus on follow up with clients and respective stakeholders for ensuring collection of overdue payments for accomplishing organizational collection targets.
➢ Ensure collections made by Cash, Cheque are deposited in a timely manner in the bank and reported to finance.
➢ Manage issuance of payment reminders for due payments. Maintain updated approvals for payment extensions provided to customers.
➢ Ensure agreements are in place for all sales and executed agreements are stored securely.
➢ Ensure sales documentation is filed correctly for proper retrieval.
November 2014 To December 2016

Senior Manager - CRM

at Meydan Sobha LLC - FZ (Mohammed Bin Rashid Al Maktoum City - District One)
Location : United Arab Emirates - Dubai
Accomplishments:
➢ Established the CRM function and significantly enhanced operational efficiency by streamlining & aligning various processes to industry standards and regulatory requirements.
➢ Defined and implemented the procedure manual for CRM, Collections & Sales Administration.
➢ Defined & implemented customer query handling SLA’s for response time and issue/complaint resolution.
➢ Successfully resolved issues for customers affected by change in master plan.
➢ Achieved collection targets of 1 Billion for 2015 and 1.7 billion for 2016 being 95% of overall due payments.
➢ Defined the requirements, participated in information gathering sessions for the new software implementation covering the entire sales, operations & CRM.
➢ Jointly reviewed & finalized the Home Owner’s manual with the development & FM teams.

Accountabilities:
➢ Focus on recruitment, grooming & mentoring team members for enhancing client satisfaction and business generation by rendering superior quality service.
➢ Collaborate with various support teams in ensuring seamless operations across the department in compliance to organizational policies & procedures.
➢ Interact with clients for collating & evaluating requirements and rendering solutions in compliance to various SLA parameters.
➢ Establish the department’s policies, procedures and processes, SLA’s and Authority Matrix and ensure adherence and implementation.
➢ Coordinate with various support teams in conducting root cause analysis of complaints and issues for implementing effective remedial measures.
➢ Manage inventory by issuing quotations, updated documentation to sales. Focus on having complete documentation and signed Sale and Purchase agreement for all sales transactions.
➢ Monitor the follow up with clients and respective stakeholders to ensure collection of overdue payments for accomplishing organizational collection targets.
➢ Manage issuance of Demand Letters, payment reminders and DLD notices for due payments. Maintain updated approvals for payment extensions provided to customers.
➢ Minimize penalty by conducting pre-registration of sales within the 60-day period. Update development team for sales on a quarterly basis and approve changes post obtaining signature from customers.
➢ Ensure agreements are in place for all real estate agents and periodically renewed with complete updated documentation in respect of valid trade license and RERA registrations.
➢ Ensure customer queries and requests for assignments / transfers are suitably handled and brought to closure.
➢ Assist customers seeking to assign / transfer their units by providing information and checking the documentation submitted.
➢ Ensure that assignments / transfers are carried out as per the company procedure and local regulations.
➢ Ensure that documentation required for assignments / transfers are complete and properly attested with required translations.
➢ Interact with banks offering mortgage to clients based on project requirements. Prepare & present various status reports for the senior management and other stakeholders to enable effective decision making.
➢ Liaise with DLD for issuance of default notices & cancellations and other CRM related matters.
➢ Ensure that pre-snagging of all units is satisfactorily completed prior to issuance of handover notices.
➢ Document & archive business correspondences based on organizational policies and procedures.
➢ Manage Internal and Government Audits and ensure appropriate action is taken towards rectifying any observed issues to avoid recurrence.
September 2007 To October 2014

Manager Sales Support

at Damac Properties
Location : United Arab Emirates - Dubai
Accomplishments:
➢ Designed the process and wrote the policy for assignments in line with DLD regulations.
➢ Wrote the Contracts handbook defining the policies and procedures with documentation requirements for circulation to Sales personnel & internal departments.
➢ Automated the generation of the Sale and purchase agreements thereby increasing efficiency & reducing cost.
➢ Implemented an efficient filing system enabling quick retrieval of documents / Contracts.

Accountabilities:
➢ Ensure smooth and efficient functioning of the department by adequate recruitment, management, training and assessment of staff.
➢ Follow-up with internal departments to obtain Project information, Layouts and Agreement formats.
➢ Manage inventory of unit’s & co-ordinate with marketing & projects departments for launch of new projects.
➢ Prepare Disclosure Statement based on template released by Legal department for new projects and periodically update them for new sales based on project status.
➢ Ensure that the sale data is uploaded in the RERA Interim Register (Oqood) accurately along with Mortgage information (if any) within the giving time frame.
➢ Review the agreements published by Legal departments and provide feedback.
➢ Ensure payment terms are as approved and approvals are in place for any variations.
➢ Ensure proper documentation in respect of apartment bookings are in place before generation of the agreements including approvals for price variance.
➢ Ensure Sale and Lease Agreements is issued promptly and dispatched to buyers for their signature and the same is followed up until receipt.
➢ Co-ordinate with Banks for Approvals & documentation for marking Lien on Units under Mortgage to banks.
➢ Manage and Monitor the Follow-up with sales offices for missing documentation.
➢ Manage and monitor the call center for follow-up with Customers to sign & return SPA’s.
➢ Manage and monitor the Verification Team verifying the Sale & Purchase agreements ensuring that it has been signed on all pages & the signatures are as per the passport / Reservation form.
➢ Take up existing issues and fresh requirements with IT department to have them implemented.
➢ Provide periodic MIS to management. 
October 1998 To June 2007

Manager - Correspondent Banking & Remittances

at Al Rostamani International Exchange
Location : United Arab Emirates - Dubai
Accomplishments:
➢ Was promoted from Customer Service In-Charge to Head of Correspondent banking Dept.
➢ Set up the Correspondent Banking Dept., the centralized Inquiry unit and consolidated the Remittances Department
➢ Increased the correspondent banks from 30 to over 100 while retaining cordial relationship with the existing accounts
➢ Participated in the management team, which won the prestigious Dubai Quality award
➢ Successfully developed & implemented SLA’s with an escalation matrix for handling queries and processing of remittance transactions thereby increasing customer satisfaction.
➢ Set up the SWIFT-MACUG interface (Corporate connectivity) in the Closed User Group of various international & regional banks thus demonstrating capability leading to the direct inclusion of Exchange houses in the SWIFT network. Was invited to be a guest speaker for SWIFT regional conferences in Bahrain & India
➢ Initiated & implemented interfacing of Payment Instructions from internal systems to SWIFT & Proprietary systems of Banks enabling straight through processing and eliminating errors to reduce operational costs

Accountabilities:
➢ Focus on seamless functioning of the department through recruitment, management, training and assessment of staff
➢ Tie-up with new banks as per business requirement &product development
➢ Managed all the payments and remittances of the corresponding banking products and services; as well benchmark in terms of cost, risk and service standards
➢ Strategically reviewed and analyzed the performance of products in regards to price, kind of customer base and market position
➢ Reviewed and monitored the operations, in order to maintain efficiency in the work flow and staffing requirements
➢ Managed and updated manuals / write-ups, operating instructions & database, SLA’s and AML requirements for all correspondent banks and branches concerning remittance products.
➢ Administered the SWIFT Alliance System and act as a KMO for exchange of BKE
➢ Reviewed SOPs/internal processes, suggested improvements to leverage customer satisfaction index
December 1995 To September 1998

Head Clerk

at Deutsche Bank AG
Location : India - Mumbai
Remittance Dept
➢ Interbank Transfers, Bank Transfers (MT200, 201 202).
➢ Customer Transfers, Inward and outward payments (Local & Foreign Currency).
➢ Obtain disposal instructions from customers and non-customers for high value transactions.
➢ Handle SWIFT / Telex queries pertaining to Inward and outward payments
➢ Maintain Vostro Accounts.
Clearing
➢ MICR & National clearing including returned Cheques
➢ Check for Overdraft / Credit Facility & Disposition on Overdraft.
Cash
➢ Receipt & Payments.
➢ Purchase and sale of Foreign Currencies.
➢ Issuance and surrender of Travelers Cheques.
➢ Cash Vault opening and closing including periodic vault cash count.
➢ ATM - refilling of cash, reconciliation & collection of Cash & cheques deposited.
Front Office
➢ Cheques for Collection including purchase and realization.
➢ Reconciliation of Inter-branch, Sundry & Working accounts.
Trade Finance
➢ Inputting, reviewing all types of transactions relating to Letters of Credit (Import & Export), Letters of Guarantee, Bill Discount, Bills for Purchase and collection.
➢ Verifying signatures and customer requests for issuance of Documentary Credits, Letters of Guarantee and Trust Receipts against sanctioned limits to be referred for approval.
➢ Ensuring shipping documents received are kept in safe custody until delivery to customers.
➢ Taking effective and quick action on Customer requests, instructions and queries received.
August 1994 To December 1995

Clerk

at Abu Dhabi Commercial Bank
Location : India - Mumbai
➢ Cash - receipts and payments
➢ Purchase and sale of Foreign Currencies
➢ Account Opening & Closing.
➢ Issuance of Pay Orders & Demand Drafts.
➢ Cheque Book Issuance and processing of Standing Orders.
➢ Fixed Deposits (Time / Recurring / NRE / FCNR.

Education

What's your educational background?
Let employers know more about your education; remember, be clear and concise.
June 1993

Bachelor's degree,

at University of Mumbai
Location : India - Mumbai
July 1993

Diploma, Computer Science

at Datapro Information Technology
Location : India - Mumbai

Specialties & Skills

operation

planning

Team Building & Leadership

Resource Optimization

Problem Solving

Strong IT background

Result management

Process documentation

People management

General Administration

Customer Relationship Management

SLA Management

Strategic Planning

Strong communication & interpersonal skills

negotiation

operations management

Branches

operations

Languages

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For some jobs, fluency in one or more foreign languages is a plus, so add your language skills to get better results.

English

Native Speaker

Hindi

Expert

Arabic

Beginner

Training and Certifications

Total Quality People Workshop ( Training )

ATTITUDES, Dubai

Legendary Customer Service ( Training )

IDEAS Management Centre, Dubai

Maximizing your Potential ( Training )

ATTITUDES, Dubai

Leadership Challenge Programme ( Training )

ProTraining, Dubai

Coaching, Counseling & Mentoring ( Training )

ProTraining, Dubai

The Regional Conference on Investigating & Prosecuting Advanced Financial Crimes ( Training )

Central Bank of UAE, Abu Dhabi

Building Resilience as a Leader ( Training )

LinkedIn Learning
May 2020 (1 hour)

Inventory Management Foundations ( Training )

LinkedIn Learning
May 2020

Effective Listening ( Training )

LinkedIn Learning
May 2020

Communication Foundations ( Training )

LinkedIn Learning
May 2020

Business Analysis Foundations ( Training )

LinkedIn Learning
April 2020

Critical Thinking for Better Judgment and Decision-Making ( Training )

LinkedIn Learning
April 2020 (1 hour)

Process Improvement Foundations ( Training )

LinkedIn Learning
April 2020

Lean Six Sigma Foundations ( Training )

LinkedIn Learning
April 2020

Quality Management Foundations ( Training )

LinkedIn Learning
April 2020

Customer Service: Handling Abusive Customers ( Training )

LinkedIn Learning
April 2020

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